Case Study - Nissan
NISSAN. INNOVATION AND EXCITEMENT FOR EVERYONE.
Over the years, Nissan has kept their foot on the pedal - eyeing exponential growth. They've expanded their product lineup's offerings, created a one-of-a-kind dealer marketing program, and promised to be the automotive OEM that brings Innovation and Excitement for Everyone. And they've kept their promise. Nissan's fully integrated marketing plans make sure their brand message cuts through a complex marketing landscape - keeping Nissan top-of-mind.
All their communications play an integral role in building a relationship with auto buyers. Their video creative builds an emotional connection, using culturally relevant storylines, while also providing key reasons to buy. Experiential activations provide authentic ways for consumers to connect with the brand. And Nissan's programmatic digital ads are optimized to shoppers, based on their interests and position in the purchasing journey. For Nissan, all the lights are now green.
NISSAN CONVEYS THEIR COMMITMENT
TO EQUALITY AT PRIDE EVENTS.

In the shared spirit of progress, Nissan proudly supports the LGBTQ community on the road to equality. NissanUSA.com/Pride