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LATEST NEWS / Z Associate of the Month
Linda Cheung

Meet Linda Cheung, our May 2024 zAssociate of the Month! It’s no coincidence that her parents named her after late 70’s Wonder Woman actress Lynda Carter, because since 2022 she’s truly been a superhero at the agency. As Director of Research, she’s responsible for laying the foundation of the strategy that spurs clever and sharp creative work for our clients.

Linda states, “One of my favorite aspects of being at Zimmerman is that the work we do is both fun and challenging, which keeps me engaged and excited to come in every day.” There’s no doubt that she loves challenging herself in all aspects of her life, as she’s currently learning how to play padel in her free time.

Congratulations to Linda and her contagious passion that inspires others to put forth their best efforts every day!

JetBlue flies like a local

JetBlue is growing its footprint in Florida. So, they tapped into Zimmerman for a much needed local perspective. We created messaging we knew would resonate with South Floridians.

Using our hometown airport code, FLL, we created one-word headlines that evoked the emotional benefits of traveling on JetBlue. Along with a subhead that communicated the transactional benefit, we served up a healthy dose of brandtailing.

Jordan Zimmerman
Chairman of the Board
Felisa Becker
Office Manager
Jason Brewster
VP, Marketing Analytics
Lee Gonzalez
Co-Chief Creative Officer
Jennafer Higgs
SVP, Ad Operations & Business Solutions
Dawn Smith
Accounting Manager
David Crawford
Co-Chief Creative Officer
Gigi Norton
SVP, Group Account Director
Ronnie Haligman
David Kissell
Chief Operating Officer
Phil Bannister
EVP, Managing Director
Erica Rueger
Account Director
Michelle Lerner
VP, Group Account Director
Adam Herman
Chief Innovation Officer
Mark Latoria
EVP, AutoNation
Lisa Branigan
EVP, Director of Media Services
Mike Anderson
Chief People Officer
Tamieka Pharr
Ad Operations Supervisor
Oscar Chequer
Chief Financial Officer
Monai Vano
SVP, Group Account Director
Olga Torres
Associate Director, HR and DE&I
Jessica Ross
SVP, Group Account Director
Stephanie Loy
VP, Group Account Director
Mike Devine
President - Client Services
Nicole Brandell
Chief Strategy Officer
Our Services
  • icon-services-strategy

    Where, how, when, and most importantly – why people buy. These market research insights come straight from the minds of our strategic planners. Artfully extricated by our research engine, The Red Light Project, this priceless knowledge fuels every Brandtailing® platform, and guides focus group methodologies, client planning meetings, and the fortunes of many of America’s best known companies.

  • icon-services-analytics

    The one with the most data wins. Our Data Analytics Teams dive deep into industry trends, business data, consumer data, and marketing data. When they surface, they bring insights that are then combined and optimized with client data, sales, traffic, audience segmentation, and media performance. The end result is turning the data into a powerful tool, driving measurable results for our clients. Great data equals great outcomes.

  • icon-services-creative

    Messages that motivate. Images that resonate. Design that engages. Fresh creative wraps up all the research, data, and insights in a package that persuades. Could be a stamp-sized banner or an oversized billboard. Might be a :15 spot on streaming radio or a heartfelt thank-you message on a receipt – when ideas strike chords, needles get moved.

  • icon-services-media

    Collaborating closely with our Strategy and Analytics teams, our Media experts utilize OMNI and Hyperlocal, Zimmerman’s proprietary best-in-class platforms, to leverage data for precise channel planning, addressable audience profiling and targeting analysis. Thus, we deliver the perfect balance of audience reach and frequency to maximize our clients’ investments.

  • icon-services-imersice-commerce
    icon-services-imersice-commerceIMMERSIVE COMMERCE

    Harnessing the latest digital technology and our real-time programmatic buying platform, we’re leading the growth of Immersive Commerce, reshaping the online world from a retailer focused ecosystem to one that is consumer centric. Precise targeting and simplified checkouts mean drop-offs are down, conversions are up and so are profits. Consumers are in charge now. If you’re only pushing consumers to your site and not selling where they are in the moment, then you’re missing major revenue opportunities.

  • icon-services-retail-tech
    icon-services-retail-techRETAIL TECHNOLOGIES

    Our full-service technology team powers innovation for the agency and our clients by designing and building enterprise-level software solutions and consumer focused digital experiences that drive efficiencies and sales at scale. This keeps us moving at the speed of retail.