A POV on the Future of Search: What Brands Should Know
Search remains one of the most powerful—and misunderstood—channels in the media mix. It is often viewed as a tool for capturing demand, but the reality is more complex.
Featured Articles
Z Associate of the Month
Maxwell Bethke
Meet our zAssociate of the Month, Maxwell Bethke, Jr. Strategist. Having started as an intern, returning to Zimmerman as a Junior Strategist was a full-circle moment.
Beyond working with cool clients, soaking up wisdom from seasoned pros, and making great friends, Max’s favorite perk is the occasional free Jet’s Pizza. Since joining, he’s most proud of stepping up, building trust, and paying it forward by mentoring our newest class of interns.
On his day off, you’ll find Max playing soccer, hitting the golf course, cheering on the USF Bulls, or practicing Korean.
Why Our Dashboards Look Different and Why That Matters
Dashboards have become table stakes in modern marketing. Everyone has one. Everyone promises transparency.
AI’S IMPACT ON SEARCH.
AI platforms such as ChatGPT, Google’s Gemini, and Perplexity are transforming how people search online and the results they receive.
Why Data Science Matters in Marketing and Why Zimmerman is Different
Data science has become essential to modern marketing, but not all data science delivers the same value.
ZAI
At Zimmerman, the future is now. When it comes to AI, we're moving at the speed of retail.
Jordan Zimmerman on AI
As data, technology and AI usage grows exponentially, Zimmerman Advertising has been at the forefront.
Inspire shoppers Holiday Guide
The engagement rates for TikTok creator content far surpasses the rates on other platforms.