Truth in Retail

MAKE THE 2020 HOLIDAYS RICHER

By: Michael Angelovich // Date: 2020-10-22 07:00:29

Q4 alone can account for up to 40% of a retailer’s overall yearly sales. We understand the importance of the holiday season so we identified four specific strategies that can help you find opportunities for your brand. Click here to download the PDF.

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A MEMBERSHIP RENAISSANCE: THE BUSINESS OF BELONGING IN A POST-COVID WORLD

By: Alex Sharkey // Date: 2020-08-24 20:35:24

On your phone, on your keys or in your wallet, you’ll probably find a membership card…

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FINDING THE LIGHT IN THE DARKNESS

By: Brad Higdon // Date: 2020-05-26 18:52:46

It’s said that “life doesn’t happen to us, it happens for us.”   That’s a difficult thought to conceptualize right now as the Coronavirus pandemic has forced us all to re-think how we conduct commerce while seeking out innovative solutions to push forward. Despite all the negative impact, brands have found opportunities in the disruption. […]

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Reopening: It's Not Just When, But How.

By: Michael Angelovich // Date: 2020-04-28 15:27:15

We’ve identified 4 specific strategies as we enter “business unusual“. With the derailment of typical consumer buying patterns due to quarantine restrictions and financial hardships, many marketers are struggling with how to reopen. Click here to download the report.

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Recovery On Sale: A Zimmerman Special Media Report

By: Adam Herman // Date: 2020-04-22 21:58:58

This is an unprecedented time in our lives and the media industry, like the rest of society, is moving quickly through uncharted waters; reacting then overreacting to marketing budget cuts and new consumer demand for news and content. Rest assured normalcy will return, but NOW is the time to invest. Media/content viewership is at near-time […]

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IMMINENT CHANGES AND EMERGING OPPORTUNITIES FROM THE SHADOWS

By: Michael Angelovich // Date: 2020-04-09 21:32:35

According to psychologists, our reservoir of coping resources is limited and soon they will be fatigued. Find out what this means – and what we can do as marketers – as the next consumer JoltZ are imminent. Learn more here.

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JoltZ: Scarface VS. COVID-19

By: Brad Higdon // Date: 2020-04-08 13:46:37

As published by Campaign. Tony Montana operated in a constant state of crisis, giving us clues on how to succeed in a state of turmoil and market disruption. Since the beginning of COVID-19, Zimmerman Advertising began publishing a series titled JoltZ. A thought-leadership guide, powered by data, to provide businesses with real-time, actionable insights to […]

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JoltZ: Consumer Mindset in The ‘Transitional Normal’

By: Brad Higdon // Date: 2020-03-30 22:20:30

As we round out what many consider to be (unofficially) week two of social distancing quarantine, there are indications abound of both worry and hope. The chaos and panic of weeks one and two, or “The New Normal,” has given way to the entrenchment of Week 3, “The Transitional Normal,” but we are still experiencing […]

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Zimmerman Special Report: Coronavirus Relief Bill

By: Michael Angelovich // Date: 2020-03-27 22:46:50

With Congress passing the economic stimulus bill today, businesses and individuals can collectively exhale. What comes next will be reliant on businesses ability to leverage the infusion. Zimmerman fielded a quantitative study revealing that consumers top intended application will be to put the money into savings (47%), followed by paying bills and buying essentials, which […]

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JoltZ - Helping Retailers Navigate COVID-19

By: Michael Angelovich // Date: 2020-03-24 20:28:28

At Zimmerman, we are navigating the seismic JoltZ of COVID-19 and focusing our efforts on how to best help retail and transactional businesses find the light in a time of uncertainty. Inside is a view of what brands should do now to remain or get ahead. Click here to download the report.

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