Impossible is no excuse

Overall Objective

The Account Coordinator is an entry level position that assists the Account Supervisors and Account Executives in the execution of day-to-day tasks needed to develop world-class marketing programs that drive retail success for our Clients. Work is completed under the guidance of the Account team leadership.  The Account Coordinator is selected and placed into the position by the Account Director. This position works under general supervision with the Account Director providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. Develops solutions to moderately complex problems. Approval necessary when deviating from standard and routine practices or procedures.

General Responsibilities

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

The responsibilities are many, various, and not limited to those written in this document

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans. Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Ad Operations Specialist (AdOps) is responsible for creating, implementing, testing and trouble-shooting digital tracking initiatives based on the requirements provided by clients, internal strategy, analysts, vendors and developers.  Using that information AdOps will setup online tracking and then monitor the results for the agency and client.  The Ad Operations Specialist must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel.  Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are necessary. 

Responsibilities

• Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
• Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Ensure projects are on track, accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
• Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
• Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Establish and successfully manage implementation timelines.
• Handle multiple projects and clients simultaneously.
• Work under tight deadlines and have strong attention to detail.

Requirements

• Preferably 2+ years in development, the digital space or web content management
• Minimum of 2+ years in digital advertising operations, web tagging and/or tracking
• Excellent documentation, organizational and communication skills
• Ad Ops, tracking and tagging expertise in one or more of the following:
  • Display (Sizmek, DCM, Facebook, media vendor pixels)
  • Social Media (Facebook, Twitter, Instagram, Pinterest)
  • SEM (AdWords, Gemini, Bing)
  • Email/CRM
  • Web Analytics (Google Analytics, CoreMetrics, SiteCatalyst)
  • Audience Insights pixels (DataLogix, BlueKai, Quantcast)
• General knowledge of HTML and JavaScript
• Ability to work independently and as part of a team
• Knowledge of or experience with two or more of the following is a plus:
  • Debugging processes
  • JavaScript/HTML5/CSS
  • WordPress
  • Ad Ops, tracking and tagging with: Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag

You're an ART DIRECTOR! You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion and obsession to detail overwhelm every cell in your body. You love a challenge. You know how to solve a multitude of problems, but you don’t have multiple personalities. (You are, as your mom tells her friends, well rounded.) You’ve spent time on pitches, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle.

You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. You have a level head, real world experience and the ability to combine these two sides of you to create ideas that make you and your bosses proud. And our client successful. You can quickly adapt to change. You don’t pout when change is needed, but react quickly and professionally instead. We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy
• You’ve created brand positioning and identity.
• You know understand tried and true marketing and advertising principles, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• Your work examples must prove you’ve solved business problems. (While we expect you to make beautiful things – one of those things must be money for our clients.)
• You are proficient in Photoshop, InDesign and Illustrator for sure. Flash, HTML/CSS, JAVA a plus but not necessary. 
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored.

You:

• You believe there is no try. There is only do. But, we’ll take a lot of try, to be honest.
• You hustle.
• Your gif game is strong.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can design and for multiple media (i.e. social, ad campaigns, napkins, ambient, guerilla – basically wherever you want to solve our business problems with effective, beautiful solutions).
• You design according to our brand identity and business objectives.
• You are an Art Director, but equally meticulous when it comes to effective written communication.
• You’re not a Writer, but value the importance of the partnership and find inspiration through a tried and true roster of ad blogs and publications to constantly keep you abreast of new approaches and innovation.
• You love the creative process and want to be part of something bigger than you.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You are constantly innovating and living life accordingly – more on that when we talk.

Overall Objective

The Assistant Digital Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.  The Assistant Digital Media Planner is selected and placed into the position by the Director of Digital Media.  This position works under General Direction, providing overview of end result; work is completed unsupervised.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

You're a COPYWRITER... You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion for creating and obsession to detail overwhelm every cell in your body.

You love a challenge. You have a passion for writing for different audiences, but don’t have multiple personalities. You’ve spent time in an agency, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle. You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. (You are, as your mom tells her friends, well rounded.)

You have a level-head, real world experience and the ability to combine these two sides of you to create ideas that wow yourself, your bosses, and make our clients successful. Grammar, spelling and the way you feel about one-word sentences? Cool.

We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy.
• You go light on buzzwords.
• You know who Bill Bernbach is, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored

You:

• You believe there is no try. There is only do. But, we’ll take lots of try, to be honest.
• You tear words from your soul, not a thesaurus.
• You love six word stories.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can write in many different styles and for various media (i.e. social, ad campaigns, napkins, love letters, ambient, guerilla, skywriting – basically wherever you want to put an amazing message).
• You write according to brand tone, voice and objectives.
• You are a meticulous proofreader and will never send your CD work with spelling mistakes, so help you...!
• You’re not an Art Director, but value its importance and find inspiration through a tried and true roster of design blogs and publications to constantly keep you abreast of styles and innovation.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You love the creative process and want to be part of something bigger than you.
• You are constantly innovating and living life accordingly – more on that when we talk.

Overall Objective

The Digital Marketing Manager is responsible for the day-to-day administration of digital marketing and advertising initiatives for agency clients. They are instrumental in the development and implementation of new initiatives, and also assist in the development of marketing and advertising strategies, including gathering and analyzing information. Digital Marketing Managers should have a thorough understanding of the advertising industry; as well as possess a strong background in digital, search and social marketing.

Digital Marketing Managers are in direct contact with the Account Management teams and should maintain these relationships on a daily basis. It is the objective of the Digital Marketing Manager to secure the Clients’ and Account teams’ confidence as a digital advertising professional who can support their digital marketing and advertising strategies and initiatives.

Responsibilities

• Work with Digital Director to plan, organize, activate and control the day-to-day strategy, reporting and executional process while bringing a perspective to strategy development and the execution of digital creative and media plans
• Work with senior staff (Account Management teams, Interactive, Media and Creative teams) on the planning and implementation of digital advertising and marketing initiatives to serve the Clients’ business as needed.
• This includes the development of digital media plans, budget allocation planning and management, ground research, the supervision of creative development and production, and campaign effectiveness monitoring.
• Engage and activate both internal team members and the Client to maximize effectiveness.

Account Management 

• Manage assigned Client(s) daily digital Google Ads, Bing Ads, YouTube Pre-Roll and Facebook Ads Manager projects and implementation in accordance with strategy
• Anticipate Client(s) needs, and work with the Digital Director to keep the Agency in the position of leading client success around digital pay per click, display and social advertising.
• Track daily and report weekly campaign performance, including: web and media unit analytics, search performance, PPC performance and social platform performance, Assist account teams in determination of monthly media budgets for Client(s)
• Maintain daily contact with internal Account Management as well as other internal departments around issues or opportunities to correct or improve the optimization of client digital ad campaigns.
• Keep Account Management informed of Client relations.

Interactive Campaign Development – Media & Creative

• Work directly with Account Management teams for the inclusion and consideration of digital strategies and tactics in marketing efforts and campaigns.
• Manage the preparation, optimization and delivery of digital Pay-Per-Click campaigns for the Client.
• Provide strategic guidance to Account Service and Creative Teams during plan development.
• Assure that Client(s) are aware of and understand Agency procedures as well as timelines for new initiatives or projects.
• Monitor production timetables and ensure each milestone is met and addressed, keeping Client(s) and Account Teams apprised of process and time line ramifications.
• Assist Digital Director in gathering and creating new business pitch strategy and materials.

General Client/Account Support 

• Monitor and report competitive actions and/or initiatives.
• Update monthly digital reports to keep Agency staff/Client(s) up to date on the status and results of all initiatives.
• Participate in weekly status calls/meetings.
• Monitor and Trigger Client/Vendor billing and payments, when applicable.
• Review and be familiar with all contractual agreements with the Client, vendors and other partnerships.
• Train account teams on the digital side of the business along with training on their internal operational responsibilities.

Management  

• If applicable, provide accurate direction to Digital Account Team, and assure support staff follows Agency procedures and fulfills job responsibilities.
• Participate in training of new employees, when applicable.

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or other related field.
• At least 5 years experience in Digital Marketing, Digital Display and SEM/Paid Search Account Advertising preferred.
• Google Ads Certified with familiarity with interactive media and development, including “call to action” best practices, graphic design, user experience definition, content strategy and development, and programming technologies.
• Strong writing, presentation and client-facing communication skills (presentation and Google Ads campaign optimization samples may be requested)
• Excellent multi-tasking, networking, time management and interpersonal skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, Google Ads, Bing Ads, Facebook Ads Manager 

The responsibilities are many, various, and not limited to those written in this document. 

Overall Objective

The Digital Media Director is responsible for directing, planning and implementing interactive media campaigns. Manage the digital activation team and provide the guidance, support and leadership to empower team success.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Qualifications

• 6+ years of digital media planning experience, with traditional media planning experience a plus
• Bachelor’s Degree in related field and/or equivalent work experience
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience negotiating with and managing independent vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Demonstrated presentation and writing skills
• Full service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Supervisor works with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Supervisor will also work with media vendors and negotiate rates.  The Digital Media Supervisor is selected and placed into the position by the EVP, Director of Media Services.

Responsibilities

• Perform online media planning for digital clients
• Pre-campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Prepare media plans and presentations for clients
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns   CPM, CPC, CPA, Keyword Listings, etc
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

• Organizing creative specifications for media placements
• Ensuring all advertising is sent to the correct publisher
• Monitoring creative units to make sure they are running correctly
• Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• A minimum of 5 years of online media planning and buying experience in an interactive agency
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The responsibilities are many, various, and not limited to those written in this document

The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, support and leadership to empower team/departmental success

Responsibilities

• Oversee the development of the Paid Social Media Team
• Drive onboarding of any clients with a Social Media channel to be activated
• Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
• Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
• Perform technical audits for new and existing business for pitches and identification of additional opportunities
• Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
• Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis.
• Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
• Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization
• Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space
• Develop and document training to assist in coaching team members
• Serve as an escalation point for operational and/or client needs

Requirements

• 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
• Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
• Comfort owning and managing budget/investment levels in Social Media across multiple accounts
• Strong experience navigating cross-department relationships
• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
• Flexibility to shift gears and pivot quickly when needed.

Overall Objective

The Integrated Media Planner provides exceptional service to the client and timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.  This position reports directly to a Media Supervisor.  The Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional media campaigns, including;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• 2+ years media planning experience as a Junior or Mid-level Planner
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• A four year college degree or equivalent in Field
• Experience in working with retail clients is highly desirable
• Understanding of Interactive advertising preferred but not required
• Full service agency experience preferred, but not required

Overall Objective

The Integrated Media Planning Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• Clearly communicate media strategies to clients
• Supervise and train junior/middle level employees
• Conduct ongoing routine client communications and field presentations
• Develop, present, implement and optimize traditional media plans, strategies and tactics`
• Plan traditional media campaign strategy in tandem with interactive media team
• Work with key client contacts and account service to determine specific advertising needs
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
• Optimize the campaign with the Buying team ongoing
• Develop POVs as needed in response to client needs or requests

Overall Objective

We are looking for a highly motivated individual with a strong, hands-on, programmatic trading background to join our rapidly growing Zimmerman Trade Desk (Programmatic Media team), with emphasis on Social platforms and campaigns.  The Programmatic Trader works closely with Social, Digital Media, Account Services, and Analytics teams to execute Programmatic media campaigns from start to finish and manage and exceed client KPI’s.  The Programmatic Trader is selected and placed into the position by the Director, Programmatic Trader. This position works under General Direction, providing overview of end result; work is completed under supervision of Director.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Own trades in multiple DSP’s, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data and audience analysis, etc.)
• Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting,
• Analyze campaign data & optimize towards maximum performance and client ROI
• Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term
• Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)
• Continually evaluate Programmatic strategies on your perspective accounts, identify and test growth opportunities
• Understand client brief and objectives to make partner and platform recommendations
• Proactively monitor campaign activity for delivery, ad quality and performance
• Work with Social, Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

Requirements

• Bachelor’s degree in related field
• 2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube.
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo.
• Deep understanding of DSP’s and related platform
• Advanced knowledge of Microsoft Excel
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Experience managing and coordinating efforts across various teams/offices
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

Overall Objective: 

The Strategy Director plays a vital role in developing business solutions and marketing campaigns for a range of products and services.  This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Strategy Director uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Strategy Director works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

Responsibilities include:                

• Strategic POV’s, Comm Plans, Research Designs, including Demand and Brand Triggers
• Understand Company, Competitive, Cultural, Consumer, and Category insights
• Secondary and Syndicated research mining and analysis
• Lead a team of planners and/or planning associates as assigned.
• Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
• Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Strategic direction that will contribute toward increased business and stronger marketing strategies for clients.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences
• Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
• Analysis of a wide range of information in great detail to gain a comprehensive context to advertising strategies including: demographics; socio-economics and the market for the client's product and market share; helping to commission research from Zimmerman and/or outside organizations
• Unearthing new cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
• Finding an 'angle' on a specific product or service on which to base an advertising campaign
• Researching the product or service, which may involve gaining technical or specific knowledge; reconciling the differences between consumers' current perceptions of the brand and the way in which the client wishes the brand to be perceived
• Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
• Presenting conclusions and ideas to clients and other agency staff
• Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

Requirements

• 7+ years of relevant experience
• Bachelor’s Degree in ideally marketing, anthropology, sociology, psychology or other social science
• Team leadership skills
• Understanding of traditional, as well as modern primary research methods
• Ability to translate research and analytics to insights
• Proven ability to manage a team
• Exceptional communication skills
• Must be able to travel both domestic and internationally as necessary
• Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy
• Overall, the successful candidate will be curious, courageous, and creative in their approach to problem solving

The responsibilities are many, various, and not limited to those written in this document