The Account Director is responsible for overseeing a team that manages the day-to-day administration of marketing and advertising initiatives for an assigned client.  Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies. 

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
• Ensure that store visits/phone calls are documented with written contact reports.
• Ensure compliance with Agency/Client Scope of Work document
• Establish continuing staff training programs that insure continued growth of staff working on Client business

Marketing / Special Projects:

• Initiate and guide development of annual strategic marketing communications/advertising plan
• Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
• Attend monthly marketing / advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
• Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities
• Ensure that annual market profile books are developed
• Assign Client research requests, as needed
• Stay updated with industry news (magazines, websites, etc.)

Creative Involvement:

• Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
• Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
• Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
• Facilitate development of appropriate creative concepts for special projects/promotions
• Responsible for coordination of Hispanic marketing/promotions/advertising campaigns, as appropriate
• Review focus group results with Client management to help support future direction
• Present copy-testing results to help sell-in creative campaign strategies
• Be familiar with the Client website and all creative at each touchpoint

Media:

• Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
• Oversee the forecasting and maintenance of fiscal year advertising budgets
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
• Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
• Ensure all media projects / buys are implemented in an accurate and timely fashion
• In coordination with media planning, present buy and post-buy recaps to Client
• Work with media planning in identifying new media opportunities
• Contact accounting and buyers regarding past due payment on invoices.
• Oversee provision of monthly media updates, including media budgets and media calendars
• Report / communicate value of media placement to Client
• Ensure that Account Supervisors provide Client with latest media plans and spot TV schedules
• Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/ psychographic trend information for markets
• Be familiar with the television and radio rankers for each market
• Submit request from clients regarding media coverage and spill reports
• Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
• Discuss value-added merchandising needs with media buyers

Digital/Interactive

• Work with team to develop comprehensive interactive strategy to include web site development, content management and social media
• Identify social marketing opportunities
• Provide new digital media opportunities to enhance the clients awareness and drive sales

Competitive:

• Oversee collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

Promotional:

• Brainstorm possible promotions and solutions to market issues
• Identify and evaluate local event promotional opportunities
• Meet with promoter; determine marketing objectives, anticipate results / benefits; review promoter proposal; determine interest; discuss with media planning / obtain evaluation
• Following AS value-evaluation, responsible for submitting worthwhile promotional opportunities for media department evaluation

Strategic Planning

• Review all syndicated research for full understanding of industry and category opportunities
• Proactively recommend research initiatives for better consumer insights: Ethnography, Qualitative, Quantitative
• Provide accurate research insights to enhance annual strategic plan

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 6+ years experience as an Account Director or Account Supervisor in a full service agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

The responsibilities are many, various, and not limited to those written in this document

You were born to be in advertising! You've been waiting a long time to work on an iconic brands like Planet Fitness, Kay Jewelers, Yuengling, McDonald's, AutoNation, Five Below, Office Depot, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

If you love working with talented people, who love to laugh, and having fun, come be our next Account Supervisor. 

Responsibilities                   

Account Stewardship:

• Work with Account Director and all Agency departments to ensure we meet the client's goals
• Ensure that all work is reviewed before it goes to the client and is always on schedule
• Ensure compliance with Agency scope of work guidelines
• Monitor client's business on a daily/weekly basis

Client Relations:

• Maintain contact with client for development of advertising programs
• Assure client understands Agency procedures/systems, and obtain clear direction before taking action
• Schedule regular meetings to ensure expectations are set and met

Creative:

• Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
• Work hand-in-hand with creative team in exploring new creative concepts. Provide ideas and input
• Facilitate development of appropriate creative that achieves desired messaging and builds brand equity
• Facilitate development of appropriate creative concepts for various projects/promotions.
• Provide all appropriate information and direction for development of accurate strategic briefs
• Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
• Ensure quality, timeliness and cost efficiency of Agency creative product
• Directly handle the production of Agency work. Attend shoots, when necessary
• Review any research results with client and present results as appropriate

Media:

• Ensure that media functions (planning & buying) deliver desired results
• Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
• Provide accurate direction to planning and buying groups regarding changes in plans
• Provide input and encourage development of new and added-value media ideas
• Work with Media team to ensure client is given up-to-date competitive media spending information for its markets

Marketing/Advertising:

• Take active role in future planning and idea generation, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development.
• With the assistance of the entire Account team, develop marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
• Develop market opportunity plans
• Ensure client is provided with the latest market profile analysis and information for their key markets
• Establish regular competitive reporting review (sales, share, targeted marketing efforts, SOV)
• Help in developing business-building efforts across the country
• Assist in development of promotional solutions to market issues
• Ensure that a written service report covering all client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
• Experience with integrated media strategies and planning
• Keen attention to detail and strong communication skills
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Ability to manage multiple tasks while working independently
• Proficiency in MS Office, Keynote, with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• Proven leadership abilities and managerial experience
• A “DO IT NOW” mentality