You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You’ve spent time trying to breakdown ads, figuring out what drives people to purchase, and what makes them brand loyal. You’re passionate about marketing and advertising, risky in all the right ways, but keep a level head. You can quickly adapt to change, while maintaining composed. You love working with people, laughing, and having fun!

Responsibilities

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

#LI-DNI

The Account Director is responsible for overseeing a team that manages the day-to-day administration of marketing and advertising initiatives for an assigned client.  Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies. 

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
• Ensure that store visits/phone calls are documented with written contact reports.
• Ensure compliance with Agency/Client Scope of Work document
• Establish continuing staff training programs that insure continued growth of staff working on Client business

Marketing / Special Projects:

• Initiate and guide development of annual strategic marketing communications/advertising plan
• Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
• Attend monthly marketing / advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
• Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities
• Ensure that annual market profile books are developed
• Assign Client research requests, as needed
• Stay updated with industry news (magazines, websites, etc.)

Creative Involvement:

• Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
• Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
• Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
• Facilitate development of appropriate creative concepts for special projects/promotions
• Responsible for coordination of Hispanic marketing/promotions/advertising campaigns, as appropriate
• Review focus group results with Client management to help support future direction
• Present copy-testing results to help sell-in creative campaign strategies
• Be familiar with the Client website and all creative at each touchpoint

Media:

• Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
• Oversee the forecasting and maintenance of fiscal year advertising budgets
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
• Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
• Ensure all media projects / buys are implemented in an accurate and timely fashion
• In coordination with media planning, present buy and post-buy recaps to Client
• Work with media planning in identifying new media opportunities
• Contact accounting and buyers regarding past due payment on invoices.
• Oversee provision of monthly media updates, including media budgets and media calendars
• Report / communicate value of media placement to Client
• Ensure that Account Supervisors provide Client with latest media plans and spot TV schedules
• Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/ psychographic trend information for markets
• Be familiar with the television and radio rankers for each market
• Submit request from clients regarding media coverage and spill reports
• Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
• Discuss value-added merchandising needs with media buyers

Digital/Interactive

• Work with team to develop comprehensive interactive strategy to include web site development, content management and social media
• Identify social marketing opportunities
• Provide new digital media opportunities to enhance the clients awareness and drive sales

Competitive:

• Oversee collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

Promotional:

• Brainstorm possible promotions and solutions to market issues
• Identify and evaluate local event promotional opportunities
• Meet with promoter; determine marketing objectives, anticipate results / benefits; review promoter proposal; determine interest; discuss with media planning / obtain evaluation
• Following AS value-evaluation, responsible for submitting worthwhile promotional opportunities for media department evaluation

Strategic Planning

• Review all syndicated research for full understanding of industry and category opportunities
• Proactively recommend research initiatives for better consumer insights: Ethnography, Qualitative, Quantitative
• Provide accurate research insights to enhance annual strategic plan

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 6+ years experience as an Account Director or Account Supervisor in a full service agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

The responsibilities are many, various, and not limited to those written in this document

You're an Advertising Pro! You've been waiting a long time to work on an iconic global brand like McDonald's. You enjoy following the "chicken wars", and who's "fries are better", but you also love a Fast-Food challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". If this is you, come be our next Account Director working on the McDonald's Advertising Team here at Zimmerman.

Responsibilities

Overall:

• Play a key role in all advertising, marketing and business efforts for the McDonald’s Co-Op account
• Liaison with McDonald’s Regional Marketing/Advertising management
• Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
• Develop relationships with client’s senior level counterpart and jointly handle unfamiliar problems, situations or issues
• Responsible for client discovery process (gathering all marketing information and historical learnings)
• Understand the client’s marketing objectives and develop measurements for ROI, ROO and others as needed
• Responsible for ensuring clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends

Creative

• Client contact during product selection and strategy focus meetings for all creative projects (i.e. TV, Radio, Print, POP, Outdoor, Digital, Social)
• Participate in the development of annual/quarterly creative strategies (Present to client as needed
• Work hand-in hand with Creative Agency in exploring new creative concepts for McDonald’s Co-Op.
• Work with strategic planning in developing creative briefs
• Monitor quality, timeliness and cost efficiency of Agency creative product
• Monitor that all agency communications on behalf of McDonald’s Co-Op are consistent with brand guidelines

Media

• Work with Media Director with annual planning process, overseeing development of strategic direction, guidelines and budget parameters for plan
• Oversee annual, quarterly and monthly content and media calendars to manage and plan specific, timely marketing campaigns

Marketing/Advertising

• Participate in future planning and idea generation for the Regions/National teams
• Development of marketing and advertising plans for McDonald’s Co-Op Regions (annual marketing plans, opportunity plans, creative direction, etc.)
• Development of new product launch plans
• Develop and present various McDonald’s Co-Op plans to McDonald’s Co-Op client stakeholders, as appropriate
• Work with strategic planning group to meet the research and planning needs of McDonald’s Co-Op national and regional offices

Agency Integration

• Foster environment of shared information and resources to benefit McDonald’s Co-Op
• Develop a close working relationship with McDonald’s U.S. Branding agency, OMD and any other partner agencies
• Work with McDonald’s branding agency in exchanging marketing and advertising ideas and information

Account Management

• Manage internal staff in creating strategic direction, demographic and market analysis and recommendations on national and local media plans including traditional, social and digital channels that drive traffic and awareness resulting in growth in system transactions and sales
• Assist in development of annual P&L budgets
• Assist in providing accurate and timely annual/quarterly Agency billing projections to Omnicom
• Assist in development of staffing analysis for annual contract discussions and recommendations
• Work with Executive team, McDonald’s Co-Op Division and Field offices on new business efforts

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• 5+ years experience as an Account Director or Account Supervisor in a full service agency
• At least 3+ years of Quick Service Restaurant experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
• Experience working collaboratively within a multi-disciplinary coalition of agency partners
• Can comfortably and effectively interact at the senior leadership level (VP and C-Suite)
• Marketer of today with sound, hands-on integrated marketing experience
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

#LI-DNI

You love advertising! You love working on iconic brands like Kay Jewelers, Yuengling, McDonald's, AutoNation, Planet Fitness, Five Below, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

If you love working with talented people, who love to laugh, and having fun, come be our next Account Executive. 

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Coordinator or Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

You were born to be in advertising! You've been waiting a long time to work on an iconic brands like Planet Fitness, Kay Jewelers, Yuengling, McDonald's, AutoNation, Five Below, Office Depot, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

If you love working with talented people, who love to laugh, and having fun, come be our next Account Supervisor. 

Responsibilities                   

Account Stewardship:

• Work with Account Director and all Agency departments to ensure we meet the client's goals
• Ensure that all work is reviewed before it goes to the client and is always on schedule
• Ensure compliance with Agency scope of work guidelines
• Monitor client's business on a daily/weekly basis

Client Relations:

• Maintain contact with client for development of advertising programs
• Assure client understands Agency procedures/systems, and obtain clear direction before taking action
• Schedule regular meetings to ensure expectations are set and met

Creative:

• Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
• Work hand-in-hand with creative team in exploring new creative concepts. Provide ideas and input
• Facilitate development of appropriate creative that achieves desired messaging and builds brand equity
• Facilitate development of appropriate creative concepts for various projects/promotions.
• Provide all appropriate information and direction for development of accurate strategic briefs
• Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
• Ensure quality, timeliness and cost efficiency of Agency creative product
• Directly handle the production of Agency work. Attend shoots, when necessary
• Review any research results with client and present results as appropriate

Media:

• Ensure that media functions (planning & buying) deliver desired results
• Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
• Provide accurate direction to planning and buying groups regarding changes in plans
• Provide input and encourage development of new and added-value media ideas
• Work with Media team to ensure client is given up-to-date competitive media spending information for its markets

Marketing/Advertising:

• Take active role in future planning and idea generation, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development.
• With the assistance of the entire Account team, develop marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
• Develop market opportunity plans
• Ensure client is provided with the latest market profile analysis and information for their key markets
• Establish regular competitive reporting review (sales, share, targeted marketing efforts, SOV)
• Help in developing business-building efforts across the country
• Assist in development of promotional solutions to market issues
• Ensure that a written service report covering all client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
• Experience with integrated media strategies and planning
• Keen attention to detail and strong communication skills
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Ability to manage multiple tasks while working independently
• Proficiency in MS Office, Keynote, with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• Proven leadership abilities and managerial experience
• A “DO IT NOW” mentality

The Accounts Payable Coordinator processes vendor invoices and issues payments to suppliers in a timely manner.  This role operates under direct supervision with the manager providing hands-on guidance and leadership on the majority of job duties. 

Responsibilities

• Retrieve invoices in accordance with monthly Media purchase orders.
• Ensure that all invoices (including production and administrative) have been properly approved, general ledger account number referenced, and appropriate documentation attached (including purchase orders and proof of client payment) and process accordingly.
• Communicate with internal buyers and external vendors to resolve relevant discrepancies.
• Create and update vendor maintenance requests.
• Generate disbursement journals for check and ACH.
• File disbursement journal with backup in accordance with department policy.
• Respond to vendor and employee inquiries.
• Sort and distribute incoming mail.
• Reconcile vendor statements.

Requirements

• Bachelors Degree highly preferred, high school diploma required.
• 1 - 2+ Years of Accounts Payable experience.
• Strong data entry skills.
• The proven ability to review and interpret information properly, with a strong attention to detail.
• Strong communication skills, both verbal and written.
• Strong Microsoft Excel skills.
• Must be well organized.

The responsibilities are many, various, and not limited to those written in this document

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?".  You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar.  You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

#LI-DNI

The Billing Coordinator ensures clients are accurately billed for all charges (digital, broadcast & print media charges and production charges) on a timely basis.

Responsibilities

• Oversee client invoicing process for all media, production and other agency services.
• Bill clients for billable charges:
  • Prepare commission calculations (not applicable to all).
  • Liaison with Account Services and Collections team to ensure aging is current
  • Prepare reconciliations with Account Services and Media assistance on a quarterly basis
  • Use budget schedules to determine billing amounts
  • Use Strata downloads to capture billing information
  • Use retainer schedules to determine and bill amounts.
  • Bill production related charges (voice-over, shipping, travel related, etc.)
  • Review billing activity with Account Services and Media teams
• Review actual digital, broadcast and print media charges versus pre-billing.
• Determine if any billing adjustments are required.
• Creating billing adjustments.
• Ensure that charges have been approved.
• Ensure that our clients have been properly billed.
• Enter vendor invoice into media A/P system for payment.
• Receive and respond to internal and external billing questions.

Requirements

• Bachelors Degree preferred, high school diploma required.
• Strong data entry skills.
• Must be customer service and detail focused.
• Able to interpret billing and payable detail information and prepare billing reconciliations.
• Strong ability to communicate, both verbal and written, with internal and external customers.
• Strong organizational skills.
• Working knowledge of Microsoft Excel.

The responsibilities are many, various, and not limited to those written in this document

The Broadcast Traffic Coordinator expedites external broadcast traffic workflow, manages production scripts and oversees the operational processes to coordinate and release broadcast quality materials to television & radio stations.

Administrative:

• Process and monitor production scripts as they arrive via Workfront
• Create and coordinate Purchase Orders for the scheduled daily courier, upon request
• Create simple estimates when necessary
• After Estimate & Purchase Order training. Difficulty level = basic
• Maintain professional communication with all departments to convey trafficking status, and media issues

Production:

• Clearly communicate and closely work with Broadcast Production Coordinator to ensure all required fields on a script contain correct and complete information
• Liaison between StudioZ and Agency
• Manage production scripts and traffic to ensure air dates and deadlines are met
• Coordinate with StudioZ and A/S to ensure timely approval and delivery of broadcast commercials

Traffic:

• Plan, organize and manage day-to-day tasks regarding script production, media buys and all required materials to transmit to the appropriate media outlets
• Follow up to ensure that traffic instructions have been received/confirmed by stations
• Coordinate with the Media Dept. regarding media schedules
• Liaison for station reps, and Traffic Depts. of stations partners
• Create distribution (ER) orders to release Radio and TV commercials to stations
• Track station downloads, as necessary, via distribution vendor (ER)
• Place creative that has been trafficked in worksheet for Nielsen reporting, daily

 Team Responsibilities:

• Monitor and login scripts as they arrive into the Traffic Dept.
• Work and support late shift crew, whenever necessary
• Work closely with various vendors to meet agency needs
• Follow up and ensure that agency procedures are followed
• Create and distribute dub order requests
• Call or email station for post or pre-logs, as requested
• Close projects/Job numbers
• Periodically work late or come in early, when necessary
• Create TV & Radio orders for spot delivery to stations, as assigned and requested

Requirements

• Computer literate with proficiency in MS Word, MS Excel, MS Outlook, with the ability to learn new computer platforms
• Communication and conflict-resolution skills
• Resourcefulness and adaptability
• Periodically work late or come in early, when necessary
• Understand how to effectively communicate difficult/sensitive information tactfully
• Committed to the ability to creatively solve problems
• Poise and remain focused and calm under pressure with the confidence to eventually work independently

The Content Strategist collaborates with creative, strategy, analytics, and technical teams. You must be well versed in consumer experience insights and content creation best practices and principles. This position creates compelling content that resonates with the target audience and distributes content that drives traffic to websites, social media, landing pages and other consumer-facing channels.

Responsibilities

Campaign/Content Development 

• Own and manage content strategy and calendar creation to ensure content that is on brand and aligned with client strategies & business goals
• Continue to identify stories, themes and initiatives to highlight laddering up to objectives and planned content calendars: social and beyond
• Develops creatively inspiring content for a range of digital and social channels
• Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients’ social platforms
• Develop content and community management strategies across select client accounts
• Oversee influencer relationships and own the communications process for potential partners
• Capable of analyzing social metrics for report development and make forward recommendations based on insights
• Collaborate with Creative and Experience Strategy teams to create meaningful customer experiences, interactions, and visual design
• Provides oversight and general direction to Content Designers and Copywriters to help them create effective content in an efficient manner
• Demonstrates content expertise while collaborating with leadership of other Agency departments

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience
• 2+ years’ Agency experience or in Social or Content Strategy
• Has successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)
• Immersed into culture and trends whether personally and/or professionally
• Knowledgeable in all social platforms and content best practices, including TikTok, and easily adaptable & eager to master emerging platforms (ie: Clubhouse)
• Strong communication, organizational, and problem-solving skills. Comfortable and confident leading cross department teams, brainstorms, and projects forwards
• Understanding of paid social principles and how organic & paid social can work together
• Proficiency in video editing and photography a PLUS.
• Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform a PLUS.

You're a COPYWRITER... You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion for creating and obsession to detail overwhelm every cell in your body. Not many appreciate your love for grammar, spelling and the way you feel about one-word sentences.

You love a challenge. You have a passion for writing for different audiences, but don’t have multiple personalities. You’ve spent time in an agency, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle. You’re compulsive, risky and reject the status quo. You are, as your mom tells her friends, well rounded.

You have a level-head, real world experience and the ability to combine these two sides of you to create ideas that wow yourself, your bosses, and make our clients successful. 

We’re primarily interested in a grown up who likes to have fun. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy.
• You go light on buzzwords.
• You know who Bill Bernbach is, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored

You:

• You believe there is no try. There is only do. But, we’ll take lots of try, to be honest.
• You tear words from your soul, not a thesaurus.
• You love six word stories.
• You love working on iconic brands and are as eager to discuss the future of advertising.
• You can write in many different styles and for various media (i.e. social, ad campaigns, napkins, love letters, ambient, guerilla, skywriting – basically wherever you want to put an amazing message).
• You write according to brand tone, voice and objectives.
• You are a meticulous proofreader and will never send your CD work with spelling mistakes, so help you...!
• You’re not an Art Director, but value its importance and find inspiration through a tried and true roster of design blogs and publications to constantly keep you abreast of styles and innovation.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You love the creative process and want to be part of something bigger than you.
• You are constantly innovating and living life accordingly – more on that when we talk.

The Creative Project Coordinator is selected and placed into the position by the VP of Creative Operations. This position works under general supervision with the Creative PM and Director by providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures.  Develops solutions to moderately complex problems.  Manager approval is necessary when deviating from standard and routine practices or procedures.

Administrative

• Monitor incoming work as it arrives at the Creative PM department
• Maintain Workfront protocol for project processing
• Facilitate and oversee projects within the respective departments
• Communicate with the Creative, Account Services, Studio, Development, and all other departments
• Create estimates and Purchase Orders as required

Production:

• Identify available resources and assign individual responsibilities to creative and production staff
• Update scheduled tasks throughout the day as tasks are completed / added / revised
• Review completed creative tasks against job requirements to ensure accuracy & client requests are maintained (QC)
• Purchase stock photography according to established procedure

Creative Project Management Overview

• Plan, organize and control the day-to-day operational processes regarding job requirements, DEV needs, client needs & media needs
• Zealously ensure that deadlines are met and that all related personnel are held accountable
• Coordinate with the External Traffic Team, Ad Ops regarding media schedules & required assets (due date(s), file formats, etc.)
• Strive to understand the scope of the project to ensure all information is provided and is accurate before assigning it to a Creative
• Attend in inter-departmental meetings (with manager) to gauge production workload and stay consistently informed of all active and forecasted work
• Establish & track chronology of dates/times for each step of a project’s workflow
• Identify potential issues and proactively work with team members to address.

Team Responsibilities

• Prioritize and assign creative to work on projects upon arrival
• Manage and maintain the WF inbox
• Distribute Job Opening & Change Log forms to assigned Creative(s)
• Communicate with Account Services regarding job status / job content / overall campaign objectives
• Help schedule and prepare materials for meetings
• Gain all necessary approvals to move projects forward
• Keep the flow of information open, honest, and transparent
• Report issues between account services, creative services, and/or production staff to supervisor and/or senior department managers.
• Enforce strict adherence to standardized procedures, such as the consistent application of naming conventions, file/folder organization, versioning control, job slugs, etc.
• Work closely with various vendors to meet agency needs
• Create creative assignment “hot list” / job report for daily status meetings
• Understand how to pull all reports in Workfront

Freelance / Contract Role

The Digital Media Director is responsible for directing, planning and implementing interactive media campaigns. Manage the digital activation team and provide the guidance, support and leadership to empower team success.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Qualifications

• 7+ years as a Digital Media Planning Professional in an agency or client setting
• Bachelor’s Degree in related field and/or equivalent work experience
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Understanding of digital research tools/platforms and technologies that impact digital media buys
• Experience negotiating with and managing independent vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Demonstrated presentation and writing skills
• Full service agency experience preferred, but not required
• Impeccable communication skills (liaison between the EVP/Media Director and the AMD’s/Media Supervisors)
• Ability to work well under pressure

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The Digital Media Supervisor works with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Supervisor will also work with media vendors and negotiate rates.  The Digital Media Supervisor is selected and placed into the position by the EVP, Director of Media Services.

Responsibilities

• Perform online media planning for digital clients
• Pre-campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Prepare media plans and presentations for clients
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns   CPM, CPC, CPA, Keyword Listings, etc
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:
• Organizing creative specifications for media placements
• Ensuring all advertising is sent to the correct publisher
• Monitoring creative units to make sure they are running correctly
• Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• 5+ years of online media planning and buying experience in an interactive agency
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

You will provide top-level assistance for high level executives. You must be well-organized and comfortable screening calls; managing calendars; arranging travel, car service, meeting and event arrangements; preparing reports and financial data; supervising and working with peers and other support staff; and client relations. 

In-Office Schedule: 
Monday-Friday
7am - 4:30pm

General Duties

• Work independently with a strong sense of urgency and commitment to complete tasks while delivering an excellent work product
• Maintain a strong attention to detail
• Consistently project a friendly and professional manner in a highly visible role, while remaining focused in a fast-paced environment
• Anticipate needs of executive and plan proactively
• Multi-task and be able to manage multiple projects as they arise
• Communicate professionally as liaison with internal account executives regarding initiatives and timelines as well as external clients
• Contribute to team effort by accomplishing related results as needed
• Screen all calls and re-route as needed
• Manage executive calendar and maintain appointment schedule by planning and scheduling meetings, teleconferences and all aspects of travel logistics
• Provide support on all levels, as needed
• Maintain and update database of electronic contact list & filing system
• Coordinate breakfast/lunch/conference catering for client meetings
• Attend meetings, as requested
• Keep inventory and order supplies, as needed
• Prepare reports inclusive of data collection and analysis

Requirements       

• Bachelor’s Degree in related field is required
• Strong computer and internet research skills, strong proficiency in Microsoft Office, Outlook, Keynote, Word, Excel, Power Point
• Proven ability to manage multiple tasks while working independently
• Flexible yet possess a strong attention to detail
• Excellent interpersonal skills, with the ability to communicate both written and verbally with internal associates, clients, vendors, and other executive contacts
• The ability to work well with all levels of internal management and staff, as well as outside clients is necessary.
• Strong reporting skills and project coordination experience are essential
• Proven experience maintaining the highest level of confidentiality in a highly visible role
• Must be available before and after hours for phone calls as necessary

The Front-end Web Developer works closely with development, creative and account team members to quickly produce email specific HTML, HTML5, JavaScript and CSS web content for internal and external clients.

Responsibilities:

• Work with graphic designers and software engineers to create front-end code for emails, interactive applications, web sites and HTML5 animated or dynamic display ad units.
• Develop new and modify existing email templates.
• Transform detailed mockups from the design team into CSS-based, static, interactive, and dynamic HTML pages.
• Ensure cross-browser compatibility of work products with the major web browsers.
• Communicate accurate progress, roadblocks and delays to project managers.
• Manage multiple projects simultaneously while meeting deadlines.
• Conduct proper testing of emails, pages, and applications including unit testing, integration testing, regression testing, user acceptance testing and deployment testing.
• Publish applications to development, QA and production environments.
• Remain current with changes in relevant APIs such as Facebook and Google and assess the possible impact to existing applications due to changes.

Requirements:

• Bachelor of Science in Computer Science, MIS, Creative Technology or equivalent industry experience.
• 3+ years developing front-end web applications.
• Expert knowledge of HTML for emails, HTML 5 and CSS 3.
• Strong knowledge of JavaScript.
• Strong knowledge of the Google Ads marketing platform including Studio and DV360.
• Experience integrating dynamic data sources into display ad units.
• Experience working with jQuery.
• Required experience in responsive design and implementation.
• Experience in building multi-platform (Desktop, Mobile, Tablet) compatible emails, web sites and banners.
• Excellent verbal, written and interpersonal communication skills.
• Working familiarity with product/inventory data feed platforms such as Feedonomics.
• Working familiarity with content management and ecommerce platforms such as WordPress and Shopify.
• Ability to work independently and as part of a team.
• Strong attention to detail when developing front-end user interfaces from design mockups.
• Proven ability to effectively troubleshoot problems in code.
• Aptitude for developing applications that adhere to and satisfy all requirements.
• Experience with email marketing/automation sites like Hubspot, Constant Contact, etc., a plus

#LI-DNI

The HTML5 Web Developer works closely with development, creative and account team members to quickly produce email specific HTML, HTML5, JavaScript and CSS web content for internal and external clients.

Responsibilities:

• Work with graphic designers and software engineers to create front-end code for emails, interactive applications, web sites and HTML5 animated or dynamic display ad units.
• Develop new and modify existing email templates.
• Transform detailed mockups from the design team into CSS-based, static, interactive, and dynamic HTML pages.
• Ensure cross-browser compatibility of work products with the major web browsers.
• Communicate accurate progress, roadblocks and delays to project managers.
• Manage multiple projects simultaneously while meeting deadlines.
• Conduct proper testing of emails, pages, and applications including unit testing, integration testing, regression testing, user acceptance testing and deployment testing.
• Publish applications to development, QA and production environments.
• Remain current with changes in relevant APIs such as Facebook and Google and assess the possible impact to existing applications due to changes.

Requirements:

• 3+ years developing front-end web applications.
• Expert knowledge of HTML for emails, HTML 5 and CSS 3.
• Strong knowledge of JavaScript.
• Strong knowledge of the Google Ads marketing platform including Studio and DV360.
• Experience integrating dynamic data sources into display ad units.
• Experience working with jQuery.
• Required experience in responsive design and implementation.
• Experience in building multi-platform (Desktop, Mobile, Tablet) compatible emails, web sites and banners.
• Excellent verbal, written and interpersonal communication skills.
• Working familiarity with product/inventory data feed platforms such as Feedonomics.
• Working familiarity with content management and ecommerce platforms such as WordPress and Shopify.
• Ability to work independently and as part of a team.
• Strong attention to detail when developing front-end user interfaces from design mockups.
• Proven ability to effectively troubleshoot problems in code.
• Aptitude for developing applications that adhere to and satisfy all requirements.
• Experience with email marketing/automation sites like Hubspot, Constant Contact, etc., a plus

Zimmerman Advertising has built a state of the art production studio called MINDTRIC. Each year, we produce over 60,000 broadcast & digital jobs for our clients. Our capabilities include: VFX, CGI, FS-700 Camera Package, Audio Engineering, Augmented Reality App Development, 360 Video Virtual Reality Content, and much more. 

We're currently looking to add a Jr. Producer to assist channeling of post-production for Zimmerman clientele into MINDTRIC. In this role, you will work with Producers on timely completion of all production projects.

Responsibilities:

• Serve as a liason between MINDTRIC and Zimmerman Advertising and/ or outside clients to resolve any issues during production of a spot
• Coordinate flow of jobs through StudioZ, including script review, ensuring assets are ready and distributed properly, and monitor the status until completion
• Manage daily availability and scheduling of all staff and equipment.
• Liaising with staff, including scheduling of internal meetings and edit sessions
• Liaising with the Head of Studio and Post Producer to ensure effective management.
• Ensure that the communication regarding production is being actioned.
• Upon completion. Quality-Check broadcast projects to ensure accuracy and consistency with script
• Coordinate and ensure completion of all dub orders/traffic requests
• Ingests all footage / assets for the job and adds to the appropriate location within Studio Z servers

Requirements:

• Proven ability to communicate in a professional and upbeat manner, with both visitors and employees at all levels of the organization
• Proficient in Adobe Photoshop, and Mac OS
• Professional presentation
• Excellent attention to detail
• Ability to multitask while being flexible in a busy environment
• Strong knowledge of administrative and clerical procedures

The Manager, Data Strategy plays a key role in orchestrating and automating the data analytics pipelines while maintaining the highest level of quality and reliability. In this role you'll have overall accountability for the day-to-day execution of the agency’s data capabilities, data governance as well as acting as the product owner of our proprietary hyperlocal platform. You will define and drive the constant evolution of the practice to ensure Zimmerman remains best-in-class and a business leader.

Responsibilities

50% Hands-on/Technical:

• Collaborate with clients and internal stakeholders, including our Strategic Marketing Intelligence team, to define, document and support data needs.
• Facilitate the automated ingestion and standardization of client and third-party data into data lakes and cloud-based storage solutions.
• Clearly document business and engineering requirements to inform implementation by our in-house development and analytics teams.
• Act as the business/product owner of the agency’s data visualization hyperlocal platform.
• Ensure the security, integrity and data governance of all stored information.
• Utilize data profiling software to identify data quality issues that occur in scheduled imports.
• Possess and maintain awareness of best practices related to data acumen, vendor solutions, business trends and evolving technologies.
• Develop a strong understanding of internal and external data sources.
• Identify erroneous or anomalous data and take action to correct the root cause and remove errors in order to restore data sets to reliable levels.
• Must be a strong, honest and proactive communicator, acting as a collaborative liaison between the business and technology teams.
• Investigate and share systems, solutions and processes that will make the agency and our clients better and more successful. Prepare and present recommendations as needed.
• Understand and implement new features to our Business Intelligence workflow.
• Understand, implementation, analyze AdTech, MarTech and CRM metrics.

30% Strategic:

• Act as the data visionary for the agency by understanding client, business and competitive challenges and crafting effective solutions and activation roadmaps to ensure they are proactively addressed.
• Act as a data evangelist and the go-to-person for internal teams including Media, Account Services, Analytics and New Business.
• Champion data-based solutions that differentiate the agency, ensure innovation and maintain our best-in-class position.
• Develop and foster business relationships with technology and data providers that cost-effectively support agency goals and needs.
• Develop, define and streamline a data management processes and standards for the company.
• Provide leadership and guidance for all data related roles throughout the agency and provide associate mentoring and development as needed.
• Own the definition, implementation and management of processes, controls and governance models to ensure data integrity, security and compliance with the company’s PII guidelines.
• Share knowledge and champion the implementation of new ideas that foster growth and awareness throughout the company.

20% New Business Support:

• Support the Executive, New Business and Media Teams with data analysis and visualization requests.
• Assist with the interactive presentation of proposed strategies, data concepts and consumer insights.

The Marketing Scientist role is a new initiative here at Zimmerman where we are breaking down silos to ensure frictionless movement of information, education and innovation between the science and art of advertising. This is essential to ensuring exceptional work is not only produced but continues here at Zimmerman. This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients.

Responsibilities

Marketing Science:

• Understanding the agency’s marketing constraints across all channels of engagement to understand how effective their offline and digital channels are
• Making recommendations on how to increase marketing efficiency, effectiveness, and ROI as well as where and when to advertise across the diverse channel base
• Working as the bridge between media, creative, strategy and consulting to ensure that the quality of the data and models are of the highest standard
• Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement
• Provide strategic thinking, and solution development across media strategy and ad technology
• Responsible for ensuring the design and implementation of digital marketing strategies (including media plans and pro formats) and technologies that deliver on client’s business and functional goals.
• Assess and evaluate the current offerings within the marketing technology landscape, providing POVs on the current state of the marketing place.
• Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions.
• Develop and position Zimmerman as a thought leader in the digital advertising & ad tech space.
• Stay current emerging technologies and industry market trends, while ensuring the media teams are up to speed with these emerging trends.

Analytics:

• Conduct statistical analysis of digital media campaign delivery and performance using data sourced from a number of platforms, such as: Google Analytics, Google Campaign Manager 360, Google Ads, Yahoo DSP, Facebook Ads, Snapchat Ads, Pinterest Ads.
• Use data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis
• Develop and maintain internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting
• Provide client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimizations.
• Work with Digital Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

 Requirements

• Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
• 5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
• 5+ years of experience in creating and executing digital marketing strategies and campaigns, specifically need to be able to develop media plans and pro forma
• 5+ years of experience in an analytics function with an advertising agency, ad tech company or supporting a marketing team
• Commercial experience in doing complex analysis with a data visualization background
• Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to executive and non-executive stakeholders
• Deep understanding of media channels, with experience in both online and offline media channels (performance media experience a plus)
• Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
• Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
• Strong understanding of the ad tech and marketing technology landscape and experience with relevant digital marketing technologies
• Hands on experience with ad technology (ad servers, DMPs, DSPs, cross device measurement), trafficking and optimizing programmatic media buys, and optimizing audiences
• Excellent presentation and communication skills.
• Experience supporting Media programs specifically; familiarity with metrics and measurement strategies across Brand and DR goals and online and offline channels.
• Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation.
• Adept at building cross-functional relationships and establishing influence with both internal and external partners
• Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
• Transform data into a digestible and presentable story based on the audience

REMOTE - Freelance/Contract Role

The Media Planner delivers Media Plans, Point-of-Views (POVs), and related media analysis.  The Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional/digital media campaigns, including;
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan media campaign strategy in tandem with interactive media team
• Utilize media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• Bachelors Degree in Business, Marketing, Advertising, Communications or related field
• 2+ years media planning experience as a Junior or Mid-level Planner
• Proficient in Microsoft Excel
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Experience in working with retail clients is highly desirable
• Understanding of interactive advertising preferred but not required
• Full service agency experience preferred, but not required
• Can Do and Will Do attitude

#LI-DNI

The Paid Search Coordinator successfully manages Paid Search/SEM campaigns for clients. In this role, you will become the go-to-expert, successfully lead the day-to-day management of complex and sophisticated search campaigns; act as the central hub of collaboration and problem solve across various departments/resources while delivering against aggressive client objectives.

Responsibilities

• Perform day-to-day paid search campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc..
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans and risk/benefit analysis; as well as analyzing results and developing actionable insights
• Perform recurring and ad hoc data analysis to identify and interpret trends or patterns in complex data sets
• Responsible for campaign set-up and optimization process
• Analyze historical data and identify patterns, translate data-findings into insights
• Oversee multiple accounts providing oversight, coordination and escalation
• Work comfortably in dynamic, time intensive environments where consistent and competing priorities are commonplace
• Demonstrate a solutions-oriented approach to solving challenges, sometimes under tight deadlines

Requirements:

• Bachelor's degree in Advertising, Marketing, Mathematics, Engineering or equivalent, relevant experience.
• 1+ years’ experience in Marketing or Media Buying. Advanced proficiency with Facebook, Instagram, Twitter and Snapchat.
• Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads
• AdWords and Bing Certified
• Experienced in MS Office with advanced proficiency in Microsoft Excel.
• Comprehensive data analysis and problem solving skills; able to draw conclusions and, with guidance, able to devise strategic recommendations based on findings
• Proven ability to manage multiple tasks while working independently.
• Possess a strong attention to detail.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• The ability to communicate, both written and verbal, with people at all levels of an organization.

You're a Production Artist! You were born to create/design amazing things and repeat that process across all briefs. You love to develop and produce beautiful and effective layouts, compositions, advertisements, identities, etc. Your passion and obsession to detail overwhelm every cell in your body. You love a challenge. 

Responsibilities:

• Execute creative production work in multiple media types including, but not limited to, print, digital, outdoor, and collateral.
• Demonstrate in-depth knowledge of printing techniques/requirements for developing print-ready mechanical files.
• Work directly with their assigned Production Manager to execute assignments and work requests of the team.
• Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, job slugs, and more.
• Knowledge of file format types, such as PDF, TIF, EPS, JPG, PNG, GIF, etc. and how to create/edit them.
• Meet deadlines with work that meets or exceeds expectations.
• Strong design skills and attention to detail in their craft.
• Viewed as professional, enthusiastic, and promising in all interactions.
• Collaborative and solutions oriented.

Requirements

• Bachelor’s degree and/or 3+ years of professional experience preferred.
• Strong communication skills; a team player with a positive attitude, and innovative thinker.
• Highly motivated with a high level of initiative; ability to work independently and in support of department goals and business objectives.
• Proficiency in managing multiple projects simultaneously and meeting established deadlines or seeking supervisor support for solving potential conflicts.
• Ability to familiarize self with client business/product offerings and brand guidelines.
• Creation of initial through final mechanicals from direction provided by client/vendor specifications, and creative layouts. 
• Able to collaborate with project management, account, and creative teams to communicate project related issues effectively and in timely manner to ensure adherence to prescribed deadlines.
• Ensure that mechanical specs are accurately applied for technical integrity and adherence to brand guidelines.
• Ability to release mechanicals using various delivery methods (e.g., traditional, automated, web-based).
• Ability to upload final files per archival process, maintaining appropriate naming conventions and prescribed folder structure.
• Maintain the proper order or file servers and computers.
• A strong portfolio of retouching work that demonstrates creativity, innovation, problem-solving, and attention to detail a plus.

The Sr. Associate, Programmatic Media role is  responsible for managing client relationships, build campaigns, monitoring campaign performance, as well as managing data to deliver campaign insights. They must possess excellent active listening skills to understand client needs. Have the ability to translate those needs into trading objectives, the willingness to implement trading strategies into programmatic platforms, as well as dive deep into large data sets, execute analysis, and develop advertiser insights.  The Sr. Associate works to ensure campaigns run smoothly - troubleshooting technical issues, delivering reports, and optimizing campaigns to client objectives, while delivering valuable insights to the client.  They also work collaboratively with their peers, sharing trading and campaign insights with the group.  

Responsibilities

Client Engagement

• Manage client campaigns including: strategy development, project management, report delivery, and client communication.
• Assist with new business proposal creation and distribution
• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues
• Communicates day-to-day performance to clients as needed
• Communicates & executes requirements/needs with internal agencies to hit client KPI’s

Planning and Optimization

• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creatives are approved before campaign launch date. 
• Master media buying-related technologies, including DSPs, DMP, Clean rooms, 3^rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful strategies to meet them, and then some
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of Zimmerman best practices and when to apply them on client campaigns
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates advanced campaign goals to Optimization tactics across all platforms
• Executes advanced QA standards across assigned campaigns
• Executes basic & advanced reporting analysis using OMNI and 3^rd party planning, activation & measurement tools
• Learns advanced trading and optimization across all platforms

Insights:

• Write and run data queries using appropriate analytic software programs (eg. Excel pivots) leveraging impression, user data, ad server information
• Organize and pivot data information in a digestible fashion
• Apply query techniques to make sense of impression, click, and action data.
• Responsible for thoroughly understanding all data targeting solutions under AIP
• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives
• Provides in-field support to the regional AM team as subject matter expert on campaign insights.
• Acts as liaison between Programmatic Solutions and Analytics/ Data Sciences teams to ensure Zimmerman is building and streamlining automated Insights tools

Requirements

• Bachelor’s degree in Economics, Statistics, Mathematics, Engineering, Finance, Applied Sciences, Operations Research or Industrial Engineering degrees
• Experience analyzing and drawing recommendations from large datasets using analytics software including: Excel strongly preferred.
• 2 to 4 years of digital experience in console, DSP (DV360, Yahoo DSP, The Trade Desk, Xandr, Amazon DSP) Google Ads (GDN, Discovery, Performance Max), Media Optimization experience strongly preferred
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines

You're a DESIGNER! You were born to create. You love to develop and produce beautiful and effective layouts, compositions, advertisements, identities, etc. Your passion and obsession to detail overwhelms every cell in your body. You love executing a design vision and possess high-level design direction.

You are all about the visual development of Marketing Experiences and Campaigns.  You can partner with Art Directors and Creative Directors to ensure the quality and integrity of the work meets or exceeds the vision and pushes the boundaries of competitive visual quality.

Things You're Good At:

• Creating original designs based on existing assets, adhering to design principles and brand guidelines in established layouts and form factor
• Creating design concepts, comps, presentation decks and storyboards
• Implementing all aspects of design systems, including layouts, typography, colors and more.
• Participating in brainstorms and other idea-generating team sessions
• Overseeing asset creation, production, and enhancements
• Maintaining best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, job slugs, and more.
• Knowledge of file format types, such as PDF, TIF, EPS, JPG, PNG, GIF, etc. and how to create/edit them.
• Proficiency with image manipulation, color-correction, scanning, etc.
• Developing and maintain client brand guidelines and design standards.
• Seeking out new design perspectives and bring ideas and innovation to the agency.
• Managing multiple projects simultaneously while meeting deadlines.

Why You're Good

• Bachelor’s degree required and/or 4+ years experience in an advertising or design company.
• A powerful portfolio of design that demonstrates originality, innovation, problem-solving, and personal expression.
• Demonstrate expert knowledge in Adobe InDesign, Photoshop, Illustrator, and Acrobat on a Mac OSX platform.
• Strong communication, organizational and problem-solving skills.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, and meet deadlines.
• Strong interpersonal skills; a team player, positive and innovative thinker.
• Highly motivated and a high level of initiative; ability to work independently, in support of the agency’s creative goals and the client’s business objectives.

The Treasurer is responsible for overseeing the financial affairs of the Agency and ensuring that the organization adheres to all legal accounting practices while maintaining and improving its financial standing by guiding financial policies, assessing risks, and advising on opportunities.

Responsibilities

• Manage working capital management, and cash flows  
• Oversee the cash management process, including development of weekly and monthly cash forecasts.  Analyze variances to forecasts and implement improvements to the forecasting process.
• Ensure compliance with company credit insurance policy, including ongoing monitoring of current client credit and timely due diligence on prospective clients including the ability to get adequate insurance coverage. Timely alert both agency and practice group leadership when credit insurance does not cover exposure.
• Oversee monitoring of client Accounts Receivable, WIP and Unbilled Accounts Receivable, including proactive follow up to ensure timely payments.  In the event of any past due balances, regular coordination with account teams on follow-up and escalation of any unpaid or past due balances.
• Ensure all working capital information reported to parent company is accurate.  Ensure all intercompany balances related to client working capital are reconciled timely.
• Analyze and put in place process improvements in the working capital process to ensure the accurate and timely capture of data.
• Assist with maintenance and improvements of internal control environment and processes related to areas under your purview 
• Maintain regular ongoing communication with agency management, practice group management and Treasury.
• Manage banking relationships for both internal and external entities
• Lead monthly working capital calls for agency

Requirements

• Bachelor’s or master’s degree in Finance, Accounting, or relevant field
• CPA preferred
• 7+ years accounting or similar experience in a corporate environment
• Detailed knowledge of financial legislation and practices
• Excellent oral and written communication and interpersonal skills
• Advanced system skills (spreadsheets, financial applications, report writers, query tools, & databases).
• Must be organized and able to manage multiple tasks
• Must be proficient in Excel as well as the other programs of the Microsoft Office Suite
• Experience with Microsoft Dynamics AX a plus
• Previous experience in advertising industry and/or holding company structure a plus