Overall Objective

The Account Coordinator is an entry level position that assists the Account Supervisors and Account Executives in the execution of day-to-day tasks needed to develop world-class marketing programs that drive retail success for our Clients. Work is completed under the guidance of the Account team leadership.  The Account Coordinator is selected and placed into the position by the Account Director. This position works under general supervision with the Account Director providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. Develops solutions to moderately complex problems. Approval necessary when deviating from standard and routine practices or procedures.

General Responsibilities

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

The responsibilities are many, various, and not limited to those written in this document

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans. Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Ad Operations Specialist (AdOps) is responsible for creating, implementing, testing and trouble-shooting digital tracking initiatives based on the requirements provided by clients, internal strategy, analysts, vendors and developers.  Using that information AdOps will setup online tracking and then monitor the results for the agency and client.  The Ad Operations Specialist must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel.  Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are necessary. 

Responsibilities

• Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
• Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Ensure projects are on track, accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
• Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
• Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Establish and successfully manage implementation timelines.
• Handle multiple projects and clients simultaneously.
• Work under tight deadlines and have strong attention to detail.

Requirements

• Preferably 2+ years in development, the digital space or web content management
• Minimum of 2+ years in digital advertising operations, web tagging and/or tracking
• Excellent documentation, organizational and communication skills
• Ad Ops, tracking and tagging expertise in one or more of the following:
  • Display (Sizmek, DCM, Facebook, media vendor pixels)
  • Social Media (Facebook, Twitter, Instagram, Pinterest)
  • SEM (AdWords, Gemini, Bing)
  • Email/CRM
  • Web Analytics (Google Analytics, CoreMetrics, SiteCatalyst)
  • Audience Insights pixels (DataLogix, BlueKai, Quantcast)
• General knowledge of HTML and JavaScript
• Ability to work independently and as part of a team
• Knowledge of or experience with two or more of the following is a plus:
  • Debugging processes
  • JavaScript/HTML5/CSS
  • WordPress
  • Ad Ops, tracking and tagging with: Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag

You're an ART DIRECTOR! You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion and obsession to detail overwhelm every cell in your body. You love a challenge. You know how to solve a multitude of problems, but you don’t have multiple personalities. (You are, as your mom tells her friends, well rounded.) You’ve spent time on pitches, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle.

You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. You have a level head, real world experience and the ability to combine these two sides of you to create ideas that make you and your bosses proud. And our client successful. You can quickly adapt to change. You don’t pout when change is needed, but react quickly and professionally instead. We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy
• You’ve created brand positioning and identity.
• You know understand tried and true marketing and advertising principles, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• Your work examples must prove you’ve solved business problems. (While we expect you to make beautiful things – one of those things must be money for our clients.)
• You are proficient in Photoshop, InDesign and Illustrator for sure. Flash, HTML/CSS, JAVA a plus but not necessary. 
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored.

You:

• You believe there is no try. There is only do. But, we’ll take a lot of try, to be honest.
• You hustle.
• Your gif game is strong.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can design and for multiple media (i.e. social, ad campaigns, napkins, ambient, guerilla – basically wherever you want to solve our business problems with effective, beautiful solutions).
• You design according to our brand identity and business objectives.
• You are an Art Director, but equally meticulous when it comes to effective written communication.
• You’re not a Writer, but value the importance of the partnership and find inspiration through a tried and true roster of ad blogs and publications to constantly keep you abreast of new approaches and innovation.
• You love the creative process and want to be part of something bigger than you.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You are constantly innovating and living life accordingly – more on that when we talk.

Overall Objective

The Assistant Digital Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.  The Assistant Digital Media Planner is selected and placed into the position by the Director of Digital Media.  This position works under General Direction, providing overview of end result; work is completed unsupervised.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

Overall Objective     

The Associate Digital Media Director is responsible for directing, planning and implementing interactive media campaigns, and managing the digital activation team.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Requirements

• Bachelor’s degree in related field or equivalent experience
• 7+ years media planning experience of Senior or Supervisor Level
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Strong knowledge of online media campaign/tracking tools including DoubleClick’s DCP/ DART systems.
• Experience directly managing and supervising a digital media team
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Experience in working with retail clients is highly desirable

The responsibilities are many, various, and not limited to those written in this document.

Overview

The Billing Coordinator ensures clients are accurately billed for all charges (digital, broadcast & print media charges and production charges) on a timely basis.

Responsibilities

• Oversee client invoicing process for all media, production and other agency services.
• Bill clients for billable charges:
  • Prepare commission calculations (not applicable to all).
  • Liaison with Account Services and Collections team to ensure aging is current
  • Prepare reconciliations with Account Services and Media assistance on a quarterly basis
  • Use budget schedules to determine billing amounts
  • Use Strata downloads to capture billing information
  • Use retainer schedules to determine and bill amounts.
  • Bill production related charges (voice-over, shipping, travel related, etc.)
  • Review billing activity with Account Services and Media teams
• Review actual digital, broadcast and print media charges versus pre-billing.
• Determine if any billing adjustments are required.
• Creating billing adjustments.
• Ensure that charges have been approved.
• Ensure that our clients have been properly billed.
• Enter vendor invoice into media A/P system for payment.
• Receive and respond to internal and external billing questions.

Requirements

• Bachelors Degree preferred, high school diploma required.
• Strong data entry skills.
• Must be customer service and detail focused.
• Able to interpret billing and payable detail information and prepare billing reconciliations.
• Strong ability to communicate, both verbal and written, with internal and external customers.
• Strong organizational skills.
• Working knowledge of Microsoft Excel.

The responsibilities are many, various, and not limited to those written in this document

You're a COPYWRITER... You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion for creating and obsession to detail overwhelm every cell in your body.

You love a challenge. You have a passion for writing for different audiences, but don’t have multiple personalities. You’ve spent time in an agency, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle. You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. (You are, as your mom tells her friends, well rounded.)

You have a level-head, real world experience and the ability to combine these two sides of you to create ideas that wow yourself, your bosses, and make our clients successful. Grammar, spelling and the way you feel about one-word sentences? Cool.

We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy.
• You go light on buzzwords.
• You know who Bill Bernbach is, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored

You:

• You believe there is no try. There is only do. But, we’ll take lots of try, to be honest.
• You tear words from your soul, not a thesaurus.
• You love six word stories.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can write in many different styles and for various media (i.e. social, ad campaigns, napkins, love letters, ambient, guerilla, skywriting – basically wherever you want to put an amazing message).
• You write according to brand tone, voice and objectives.
• You are a meticulous proofreader and will never send your CD work with spelling mistakes, so help you...!
• You’re not an Art Director, but value its importance and find inspiration through a tried and true roster of design blogs and publications to constantly keep you abreast of styles and innovation.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You love the creative process and want to be part of something bigger than you.
• You are constantly innovating and living life accordingly – more on that when we talk.

The Digital Media Director is responsible for directing, planning and implementing interactive media campaigns. Manage the digital activation team and provide the guidance, support and leadership to empower team success.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Qualifications

• 6+ years of digital media planning experience, with traditional media planning experience a plus
• Bachelor’s Degree in related field and/or equivalent work experience
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience negotiating with and managing independent vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Demonstrated presentation and writing skills
• Full service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Supervisor works with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Supervisor will also work with media vendors and negotiate rates.  The Digital Media Supervisor is selected and placed into the position by the EVP, Director of Media Services.

Responsibilities

• Perform online media planning for digital clients
• Pre-campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Prepare media plans and presentations for clients
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns   CPM, CPC, CPA, Keyword Listings, etc
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

• Organizing creative specifications for media placements
• Ensuring all advertising is sent to the correct publisher
• Monitoring creative units to make sure they are running correctly
• Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• A minimum of 5 years of online media planning and buying experience in an interactive agency
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Director, Ad Operations manages the day-to-day implementation and ongoing support of the business processes and software solutions required by the agency as they relate to job management, resource planning, digital asset management, internal and external collaboration as well as media planning and buying and the execution of campaigns. They supervise the team members and vendors required to support such services and provide guidance to users and stakeholders in order to ensure optimal adoption and satisfaction. 

The Director, Ad Operations must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel.  Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are a must.

Responsibilities

• Serve as primary day-to-day leader for all Ad Operations technical responsibilities.
• Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
• Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Establish and successfully manage against implementation timelines.
• Ensure projects are on track, so that accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
• Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
• Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Assist with the creation and development of training materials for assigned systems.
• Communicate with internal and external teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Ability to handle multiple projects and clients simultaneously.
• Ability to work under tight deadlines and have strong attention to detail.
• Develop / suggest / research any and all opportunities to advance and improve the operations of the agency.
• Keep abreast of ever evolving industry changes, find solutions to client campaign tracking effects, and implement and train teams on best resolution.

Requirements

• Bachelor’s degree in advertising, marketing or related field.
• 7+ years of ad operational tagging experience.
• 7+ years of operational experience – launching new software, processes, operations.
• Must be computer and technology literate with proficiency with Office 365, CM, GTM, DV360 and the ability to learn new computer systems.
• Ad Ops, tracking and tagging expertise in one or more of the following:
• Display (Sizmek, DCM, Facebook, media vendor pixels), Social Media (Facebook, Twitter, Instagram, Pinterest), SEM (AdWords, Gemini, Bing), Email/CRM, Web Analytics (Google Analytics, CoreMetrics, SiteCatalyst, Audience Insights pixels (DataLogix, BlueKai, Quantcast)
• General knowledge of HTML and JavaScript
• Ability to work independently and as part of a team
• Knowledge of or experience with two or more of the following is a plus: Debugging processes, JavaScript/HTML5/CSS, WordPress
• Experience in Ad Ops, tracking and tagging with: Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag
• Proven ability to manage multiple tasks while working independently and attention to detail
• The ability to communicate, both written and verbal, with people at all levels of an organization

The Director, Experience Strategy leads the intersection of Strategy, Media, Social, Content, and Creative, working to ensure a consistent, innovative approach to client objectives or proactive agency thinking. Specializes in connecting the dots between various touchpoints consumers have while bringing multidisciplinary teams together to set and drive a vision forward. The Director, Experience Strategy understands that every consumer touchpoint is part of a larger consumer experience catered to the target audience and the platform, driven by consumer insights.  

Campaign/Experience Plan Development

• Be a thought leader and experience lead across several clients
• Lead the strategy across a multitude of consumer touchpoints, from traditional, to digital, social, experiential, and more
• Translate consumer insights into an actionable market approach
• Refine and led consumer experience journey mapping, partnering with Research and Brand Strategy teams, to identify the right moments for brands to connect with the right content
• Collaborate with media planning, creative, analytics, and strategy teams to drive innovation and out-of-the-box thinking
• Think like consumers to help define the experiences which best align to client objectives or opportunities

Leadership

• Lead and grow the Experience Strategy team, provide daily management and oversight
• Provide thought leadership POVs, case studies/blogs to further advocate and grow experience strategy thinking
• Inspire team by sharing their mastery of current technologies while learning up-and-coming technologies and content outlets
• Partner with associates to ensure they have meaningful, relevant goals and professional career development plans in place
• Lead by example, continue to foster a department culture of understanding, constructive feedback, growth, and creativity; willing to assist with department Fun Committee events, workshops, and team empowerment activities

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or another related field.
• +7 years experience in Social Media, Connections, Content or Digital Media, with a strong emphasis on Digital Strategy at an agency or brand
• Previous managerial experience, comfortable and confident leading a team and navigating across groups.
• Be passionately in tune with latest consumer behaviors, social media trends, new media developments, e-comm habits, and forecasting new opportunities. 
• Experience in formulating and driving the vision for 360 strategic initiatives.
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Understanding of media principles, including paid social is a big PLUS
• Strong verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
• Passion for brainstorming and thinking outside the box
• Strong business ethics; be a reliable problem-solver

The responsibilities are many, various, and not limited to those written in this document.

Experience Strategists (ES) at Zimmerman Advertising sit at the intersection of Strategy, Media, Social, Content, and Creative; working to ensure a consistent, innovative approach to client objectives or proactive agency thinking.

Specializes in connecting the dots between various touchpoints consumers have while bringing multidisciplinary teams together to set and drive a vision forward.  The ultimate goal is to deliver innovative and connected consumer experiences for our clients.

Responsibilities: 

• Be the Experience lead across 2-3 accounts
• Define the strategy across a multitude of consumer touchpoints, from traditional, to digital, social, experiential, and more
• Translate consumer insights into an actionable market approach
• Map consumer experience journeys to identify the right moments for brands to connect with the right content
• Collaborate with media planning, creative, analytics, and strategy teams to drive innovation and out-of-the-box thinking
• Think like consumers to help define the experiences which best align to client objectives or opportunities
• Formulate thought leadership POVs and agency case studies, blog, be an advocate for consumer experience

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or another related field.
• 5+ years of experience in Social Media, Connections, Content, Digital Media, with a strong emphasis on Digital Strategy at an agency or brand
• Be passionately in tune with latest consumer behaviors, social media trends, new media developments, e-comm habits, and forecasting new opportunities.
• Experience in formulating and driving the vision for 360 strategic initiatives.
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills
• Urgency and strong attention to detail, specifically with regards to written communications
• Passion for brainstorming
• Strong analytical thinking
• Strong business ethics; be reliable and dependable

The responsibilities are many, various, and not limited to those written in this document.

The Human Resources Specialist is responsible for partnering with management and employees in the application and interpretation of HR related policies, programs, and objectives.  This role assists with the human capital planning and execution in support of the company’s overall strategic direction.

Responsibilities

• Works directly with EVP, HR on various initiatives and projects in an effort to continuously evolve and expand the HR Department.
• Expand current and existing programs:
  • Diversity, Equity, and Inclusion
  • Performance Management Process
  • Training & Development
  • Employee Engagement / Recognition
  • Internship Program
  • HR Analysis, Metrics and Benchmarking
  • Company policies & procedures
• Facilitate new employee orientations:
  • Interact with necessary departments and hiring managers to arrange logistics for employee's first day
  • Facilitate and host the orientation process
• Monitor and ensure required federal & State laws are posted and current
• Provide first line support to employees and managers on Human Resources issues,
• Manage projects as assigned by the EVP, Human Resources
• Assist Human Resources Department with projects assigned to Recruitment, Payroll, Benefits, etc.
• Conducts training programs on HR related topics
• Create, maintain and constantly look to improve internal HR processes
• Build and maintain “trusted advisor” relationships with hiring managers and executives

Requirements

• Bachelor’s Degree in Human Resources or related field or equivalent experience
• 3+ years broad HR experience, specifically as an HR practitioner or similar role
• Expertise in a variety of human resources concepts, practices and procedures.
• Extensive knowledge of Human Resources as a discipline including the various functions of recruiting, employee relations, DE&I, organizational development, training, event planning, and HR information systems
• Must have strong consultative, influencing and strategic thinking ability
• Strong project management, communication, relationship building and presentation skills
• Ability to handle multiple priorities with strong attention to detail
• Ability to succeed in a self directed and/or team environment
• Must have a thorough knowledge of employment law and regulations, and HR best practices.
• Proven ability of handling sensitive Employee Relations issues
• Must have experience partnering with senior management to create improvements in processes and results
• Experience handling multiple projects simultaneously, and working in an environment which requires flexibility, innovation, superb customer service skills, and organization

The responsibilities are many, various, and not limited to those written in this document

Overall       

The HelpDesk Support Associate - Level II troubleshoots complex network issues related to both Apple and PC networks, but approximately 85% Mac end users. There are after hours/on call requirements on a rotating schedule, and occasional after hours / weekend work. The Helpdesk operates 7:30AM-6:30PM.

Expertise in the following is preferred:

• OS: MacOS – Yosemite, El Capitan, Sierra, High Sierra, and iOS, Win7, 8, 10
• MS Office Suite: Mac – 11, & 16 / PC – 10, 13, & 16
• Adobe CC: 14, 17, & 18
• AV:  SEP, Def
• Presentation SW:  Keynote, Power Point, Skype for Business, AdobeConnect, Fuze, & WebEx
• Remote SW:  RDP, ARD, & Teamviewer
• Domain / Mail – Account administration, folder security, & general OU management
• MS AD, & Exchange
• Imaging:  WDS, Time Machine, & Deploy Studio
• A/V:  Crestron management SW
• App Virt:  Citrix Xenapp
• Cloud Storage:  Box – Account management, folder permissions, etc.
• Tel:  FreePBX
• Bonus Misc:  TrackIT, Microsoft Dynamics, Filemaker Pro

Responsibilities

General Telephone Support

• Resolve complex employee hardware and/or software issues and questions via telephone and/or email, noting that issues are escalated and complex therefore the end users may be frustrated or dissatisfied

Hardware Troubleshooting and Support

• Troubleshoot and diagnose complex hardware related issues for end users
• Direct end users to add, remove, and/or replace hardware and peripherals

Software Troubleshooting and Support

• Troubleshoot and diagnose software related issues for end users.
• Direct end users in person, via telephone or email, to install, remove and/or repair software and applications. Coaches end users in editing of BAT, INF, INI & CMD type files or registry settings as necessary
• Identify OS and service pack levels

Network Implementation, Maintenance & Troubleshooting

• Assist IT management in implementing network structure and design including; installing applications, implementing file system shares, group policy objects, backup procedures, and Active Directory layout according to the design of IT management. 
• Daily administration and troubleshooting of the corporate network, including maintaining domain and user accounts; monitoring network / sever performance and recommending improvements
• Maintain the enterprise anti-virus system and perform preventive maintenance by installing management approved upgrades and patches

Requirements

• Bachelors degree in IT, Information Systems or related area, or equivalent work experience.
• 2+ years experience in a helpdesk / IT support function
• Advanced understanding of computer hardware, software and networking.
• Ability to manage situations in which the end users are potentially frustrated and / or irate, in a calm manner.
• A strong understanding of computer hardware including cards and peripherals. 
• Able to quickly identify hardware issues and supply end users with corrective action.
• A strong understanding of the operation of DOS, Microsoft Windows, Microsoft Office and PC and Macintosh specific applications.
• Able to direct individuals in a timely and polite manner over a phone to add, remove, and / or replace hardware and peripherals or software and applications.
• Able to quickly identify OS and service pack levels and have an ability to understand and identify OS and application specific issues.
• Knowledge of how to install applications, implement file system shares, group policy objects, backup procedures, and implement Active Directory layout according to the design of IT management. 
• Experience maintaining domain and user accounts; monitoring network / sever performance and recommending improvements on all systems where applicable; maintaining the enterprise anti-virus system and performing preventive maintenance by installing management approved upgrades and patches.

The responsibilities are many, various, and not limited to those written in this document.

The Infrastructure Engineer is responsible for designing, installing, and supporting our strategic corporate network environment. Responsibilities include maintaining LAN, WAN, and VPN connectivity with a strong knowledge and understanding of Microsoft server operating systems, HP Networking, VMware, SAN, Microsoft Active Directory, and O365 is required. Excellent hardware and operating system troubleshooting skills needed. Responsibilities also include the design and maintenance of data archiving and backup solutions. Evaluate new technologies and participate in decision making with regard to solving future technical issues and long-term technical direction.

Responsibilities

• Administers and supports physical and virtual server infrastructure in a multi-site heterogeneous environment, developing procedures, documentation, and templates for managing IT infrastructure
• Develops and implements backup strategies for the server environment and change management procedures/standards, and test/quality assurance plans
• Develops, implements, tests, and maintains high availability and disaster recovery strategies
• Assists with developing future technology upgrades and builds/manages implementation plans for projects
• Design and Support Active Directory structures, security policies
• Writes specifications that will meet the business needs and legal requirements and comply with applicable standards
• Responds to questions and analyzes what-if scenarios
• Reviews and design technical documentation
• Defines and implements infrastructure security (hardware, software, OS level, etc.)
• Assists with computer equipment racking and relocation
• Collaborates with IT infrastructure engineers to leverage infrastructure capabilities and expertise in optimizing designs and applications
• Provides after hours on-call support 24/7

Requirements

• Bachelors degree in IT, Information Systems or related area
• 5+ years of experience with Microsoft Server Operating systems
• 3+ years of hands-on experience with implementation and support of 100 or more virtual servers in a SAN-based multi-cluster environment
• Strong networking troubleshooting skills, Cisco and HP switching
• Firewall technologies, specifically Palo Alto
• Microsoft Clustering Experience
• Microsoft Dynamics Experience
• Wireless Technologies, Cisco / Ubiquiti
• PowerShell and Scripting
• VMware ESXi, and vSphere
• Backup and Restore technologies in Virtual Servers environment
• Microsoft Windows Server Operating Systems
• Active Directory, O365, Citrix
• Oracle, Microsoft SQL Server
• SharePoint Design, Implementation, and Support 
• HP Servers
• HP SAN (3PAR), NetApp
• Time management and detail oriented organizational skills
• Communicate effectively at all levels of the organization.
• Ability to create clear and concise documentation (policy, process, design, architecture, etc.)
• Preferred Certifications include vendor certifications in network operating system(s), VMware Certified Professional (VCP), Microsoft Certified (MTA, MCSA, MCSE), Cisco (CCNP, CCNA), PaloAlto (PCNSA)

The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

The Integrated Media Planner provides exceptional service to the client and timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.  This position reports directly to a Media Supervisor.  The Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional media campaigns, including;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• 2+ years media planning experience as a Junior or Mid-level Planner
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• A four year college degree or equivalent in Field
• Experience in working with retail clients is highly desirable
• Understanding of Interactive advertising preferred but not required
• Full service agency experience preferred, but not required

Overall Objective

The Integrated Media Planning Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• Clearly communicate media strategies to clients
• Supervise and train junior/middle level employees
• Conduct ongoing routine client communications and field presentations
• Develop, present, implement and optimize traditional media plans, strategies and tactics`
• Plan traditional media campaign strategy in tandem with interactive media team
• Work with key client contacts and account service to determine specific advertising needs
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
• Optimize the campaign with the Buying team ongoing
• Develop POVs as needed in response to client needs or requests

Overall Objective:

Oversee the production and timely completion of all broadcast and digital spots assigned to said person.

Responsibilities:

• Serve as a liason between StudioZ and Zimmerman Advertising and/ or outside clients to resolve any issues during production of a spot
• Coordinate flow of jobs through StudioZ, including script review, ensuring assets are ready and distributed properly, and monitor the status until completion
• Manage daily availability and scheduling of all staff and equipment.
• Liaising with staff, including scheduling of internal meetings and edit sessions
• Liaising with the Head of Studio and Post Producer to ensure effective management.
• Ensure that the communication regarding production is being actioned.
• Upon completion. Quality-Check broadcast projects to ensure accuracy and consistency with script
• Coordinate and ensure completion of all dub orders/traffic requests
• Ingests all footage / assets for the job and adds to the appropriate location within Studio Z servers

Requirements:

• Proven ability to communicate in a professional and upbeat manner, with both visitors and employees at all levels of the organization
• Proficient in Adobe Photoshop, and Mac OS
• Professional presentation
• Excellent attention to detail
• Ability to multitask while being flexible in a busy environment
• Strong knowledge of administrative and clerical procedures

The Manager, Content Strategist collaborates with creative, strategy, analytics, and technical teams. They must be well versed in consumer experience insights and content creation best practices and principles. This position creates compelling content that resonates with the target audience and distributes content that drives traffic to websites, social media, landing pages and other consumer-facing channels.

Responsibilities

Campaign/Content Development 

• Own and manage content strategy and calendar creation to ensure content that is on brand and aligned with client strategies & business goals
• Continue to identify stories, themes and initiatives to highlight laddering up to objectives and planned content calendars: social and beyond
• Develops creatively inspiring content for a range of digital and social channels
• Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients’ social platforms
• Develop content and community management strategies across select client accounts
• Oversee influencer relationships and own the communications process for potential partners
• Capable of analyzing social metrics for report development and make forward recommendations based on insights
• Collaborate with Creative and Experience Strategy teams to create meaningful customer experiences, interactions, and visual design
• Provides oversight and general direction to Content Designers and Copywriters to help them create effective content in an efficient manner
• Demonstrates content expertise while collaborating with leadership of other Agency departments

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience
• 5+ years’ Agency experience or in Social or Content Strategy
• Has successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)
• Immersed into culture and trends whether personally and/or professionally
• Knowledgeable in all social platforms and content best practices, including TikTok, and easily adaptable & eager to master emerging platforms (ie: Clubhouse)
• Strong communication, organizational, and problem-solving skills. Comfortable and confident leading cross department teams, brainstorms, and projects forwards
• Understanding of paid social principles and how organic & paid social can work together
• Proficiency in video editing and photography a PLUS.
• Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform a PLUS.

The responsibilities are many, various, and not limited to those written in this document.

Overview: 

The Paid Search Supervisor is accountable for successfully managing SEO/SEM campaigns for clients. This role is the go-to-expert, successfully leading the day-to-day management of complex and sophisticated Search Campaigns; act as the central hub of collaboration and problem solving across various departments/resources, while delivering against aggress client objectives. The Paid Search Supervisor is expected to mine data to continuously improve marketing spend and return on investment. This role will be asked to learn new data sources and new analytical tools, as well as provide recommendations to management.

Responsibilities:

Search Campaign Management

• Perform recurring and ad hoc data analysis to identify and interpret trends or patterns in complex data sets
• Analyze historical data and identify patterns
• Responsible for campaign set-up
• Translate data-findings into insights (working with our team of strategists when appropriate)
• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc..
• May oversee multiple accounts providing oversight, coordination and escalation for team
• Can act as the main point of contact for the client, internal departments and third party providers; Guided by leadership, spearhead collaboration, facilitate discussions, planning and project management
• Can be a point of escalation for the day-to-day client contact
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans and risk/benefit analysis; as well as analyzing results and developing actionable insights

Analysis, Thought Leadership & Communication

• Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
• Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases and performance reports
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship

Teamwork and Project Management

• Provide proactive mentorship of Search Analysts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas
• Maintain filing structure for Department
• Identify new process improvement opportunities
• Actively monitor and share industry news, online marketing trends, industry tools and internal cross-team key learnings
• Work comfortably in dynamic, time intensive environments where consistent and competing priorities are commonplace
• Use interpersonal skills to influence customers, suppliers and other comparable level managers
• Demonstrate a solutions-oriented approach to solving challenges, sometimes under tight deadlines
• Assist with team management activities such as staff training, work management and recruitment

Requirements:

• Bachelor’s degree in engineering, statistics, mathematics, computer science or a related discipline emphasizing scientific inquiry
• 3-5 year(s) experience working in SEM, preferably agency-side
• Understanding of scientific method along with analytics knowledge (statistical significance, confidence intervals, etc.)
• Strong professional presence and communication skills
• Uses acquired expertise and knowledge to solve business challenges and provide focus to subordinates
• Ability to work independently and effectively multitask across multiple priorities
• Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads
• AdWords and Bing Certified
• Comprehensive data analysis and problem solving skills; able to draw conclusions and, with guidance, able to devise strategic recommendations based on findings
• Strong Microsoft Excel skills; pivot table, Vlookups, and chart building
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization.

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

We are looking for a highly motivated individual with a strong, hands-on, programmatic trading background to join our rapidly growing Zimmerman Trade Desk (Programmatic Media team), with emphasis on Social platforms and campaigns.  The Programmatic Trader works closely with Social, Digital Media, Account Services, and Analytics teams to execute Programmatic media campaigns from start to finish and manage and exceed client KPI’s.  The Programmatic Trader is selected and placed into the position by the Director, Programmatic Trader. This position works under General Direction, providing overview of end result; work is completed under supervision of Director.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Own trades in multiple DSP’s, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data and audience analysis, etc.)
• Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting,
• Analyze campaign data & optimize towards maximum performance and client ROI
• Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term
• Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)
• Continually evaluate Programmatic strategies on your perspective accounts, identify and test growth opportunities
• Understand client brief and objectives to make partner and platform recommendations
• Proactively monitor campaign activity for delivery, ad quality and performance
• Work with Social, Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

Requirements

• Bachelor’s degree in related field
• 2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube.
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo.
• Deep understanding of DSP’s and related platform
• Advanced knowledge of Microsoft Excel
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Experience managing and coordinating efforts across various teams/offices
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The main function of the QA Specialist is ensuring software quality through manual testing, the development and maintenance of test cases as well as the capture and accurate reporting of issues and defects.  The QA Specialist performs manual testing of software applications, websites, landing pages, animated display ads, and emails.

Responsibilities:

• Collaborate with the Agile Software Development team, Product Owners and Project Managers to develop effective strategies and test approaches to ensure quality applications and products.
• Design and maintain test plans, test scenarios, test cases/scripts.
• Generate, validate and maintain test data.
• Perform/execute test cases (manual or automated) and analyze results.
• Create and maintain reports on testing phases/cycles, including results of testing and product stability.
• Document software defects using Jira defect tracker and report defects to development and product teams.
• Monitor and validate the outcomes of defect resolution.
• Conduct post-release / post-implementation and regression testing.
• Coordinate with cross-functional teams to ensure software quality.
• Participate in daily stand-up meetings, sprint planning and backlog grooming sessions.
• Perform other duties as requested.

Overall Objective

The Research Manager must be adept in both qualitative and quantitative methodologies and will be selected by the Director of Research and Chief Strategy Officer. This position works under general direction and should be able to complete tasks from start to finish mostly unsupervised. This role will use independent judgment and discretion to accomplish tasks, with considerable latitude within scope of position.

The Research Manager’s role is to develop, conduct, analyze and present findings of primary and secondary research to determine the attitudes and interests of consumers to help produce effective business, marketing, and advertising strategies as well as actionable tactics. Acting as the voice of the consumer within an agency, the Strategy department uses research to identify ideal audiences and optimum methods of communication. They combine market data, consumer research and product knowledge within a core proposition to enable the creative team to produce advertising ideas that resolve defined business problems.

Responsibilities                

• Demonstrates effective project management of research tasks from start to finish with ability to effectively manage multiple projects simultaneously.
• Effectively manage internal and external resources - people, cross-functional teams, clients, vendors, etc.
• Experience with qualitative and quantitative research utilizing both traditional and innovative methodologies, including, (but not limited to), in-depth interviews, customer intercepts, focus groups, digital ethnographies, segmentation, brand tracking, ad/copy testing.
• Ability to design and deploy research from the ground up – survey/discussion guide design, communicating with internal partners and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights.
• Possess the ability to perform moderately complex tasks with minimal assistance.
• Able to communicate with clients about research needs from proposal phase to final deliverable.
• Able to develop research proposals including budgets/pricing.
• Promote Zimmerman’s research capabilities internally and externally.
• Identify and actively participate in securing new research opportunities outside the current Zimmerman roster.
• Routinely and expertly use syndicated resources and research tools, including Mintel, Simmons, and Decipher.

Requirements

• Four-year college degree in market research, marketing, statistics, sociology, psychology, anthropology, or related field; combined with strong experience in research and study design.
• 4+ years of relevant experience in consumer insights, market research, consulting or similar role.
• Strong ability to conduct thorough data analysis and create comprehensive reporting that clearly and concisely tell a story (PowerPoint and Keynote).
• Experience working on the supplier side
• Experience moderating qualitative research
• Experience using survey programming software a plus.
• Interpersonal skills, able to work as part of a team in a fast-paced, challenging work environment and a high level of responsiveness to others.
• Organizational skills, detail-oriented and able to follow-through on assigned tasks.
• Solid written and verbal communication skills.
• Ability to deliver client reports and executive summaries that are well-written, thoughtful, and data-driven.
• Ability to write clearly and concisely.
• Ability to think and write creatively.
• Ability to meet deadlines or deliver early.
• Due to government contractual obligations, candidates must be US citizens.
• Must be able to travel for research and client meetings.
• Energetic, creative, and with a keen attention to detail.

The responsibilities are many, various, and not limited to those written in this document.

The Senior .NET Developer works closely with the software development team, serves as a development and technology expert and is also expected to identify and champion new development processes, solutions and methodologies.

Responsibilities:

• Develop applications and web-based solutions through all stages of the Software Development Life Cycle (SDLC) including solution design, development, implementation, and production support.
• Understand the latest technologies available and make recommendations on the best approach and solution to fulfill agency and client requests.
• Work closely with the local and offshore development teams when implementing complex data, software and website solutions.
• Proactively communicate accurate progress, delays and roadblocks to supervisors and project managers.
• Manage multiple projects simultaneously while meeting deadlines. Ability to adjust based on changing needs.
• Assist with the proper testing of applications as needed.
• Publish applications to development, QA and production environments.
• Participate in project planning and estimation activities related to proposed projects and initiatives.
• Integrate with external and internal data sources and ensure adherence to data governance and security guidelines.
• Assist with requirements gathering, requirements analysis, site architecture and design of software and data solutions.
• Must be hands on to resolve issues as they surface as well as handle unexpected development requests when needed.
• Participate in the requirements gathering, requirements analysis, design, code, test and maintenance phases of software product development in a leadership capacity.

The Supervisor, Content Strategy, is a critical thinker with a strong command of creative and content strategy. Collaborates closely with Creative Team, Brand Strategy & Experience Strategists, and zStudio to create meaningful content strategies that are part of a larger consumer experience strategy.

Support the Consumer Experience Department in developing compelling content that drives engagement, traffic, and transactions across social, websites, influencer/brand partnerships, experiential activations, and other consumer-facing channels and emerging media.

Responsibilities:

Campaign/Content Development

• Manage content strategy team outputs, ensuring content briefs/calendars are on brand and aligned with client strategies & business goals
• Collaborates across departments to develop inspiring, culturally relevant, and timely content for a wide range of clients
• Translates metrics into actionable content recommendations, including social audits
• Provides general direction to creative teams to help them create compelling content in an efficient manner

Team Management

• Leads and grows the Content Strategy team, provide management and oversight
• Champions content POVs, blog articles, and “zCap” (trends podcasts) to further position the agency and our clients as thought leaders in the space
• Partners with associates to ensure they have meaningful, relevant goals and professional career development plans in place
• Leads by example continues to foster a department culture of understanding, constructive feedback, growth, and creativity; willing to assist with department Fun Committee events, workshops, and team empowerment activities

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience
• +6 years experience in Social Media, Content, Digital Media, with a strong emphasis on Content Strategy at an agency or brand
• Confident and comfortable leading a team and navigating across groups.
• Proven experience launching integrated campaigns where content strategy directly influenced the concept(s)
• Demonstrates strong knowledge and application of content nuances across platforms and best practices: social, digital, and beyond
• Be passionately in tune with the latest digital news and immersed in cultural and social trends
• Understanding of paid social principles and how organic & paid social can work together is a PLUS
• Strong ethics, communication, and management/organizational skills
• High bar for content & creative excellence, positive and entrepreneurial spirit, and dependable solution driver

The responsibilities are many, various, and not limited to those written in this document.