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Agile? Collaborative? Passionate about your career?
This could be the place for you.
Check out available positions.

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Job ID
4636
Title
Account Director
Location
Fort Lauderdale, Florida
Posted
08 Feb 2024

Job Description

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client.  Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies for our largest QSR Client.

 

Responsibilities

 

Client Relations:

·         Monitor client business daily/weekly to ensure strategy & metrics are successful

·         Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met

·         Anticipate Client needs, keeping the agency in the position of leading rather than following

·         Counsel with senior level Client(s) on any potential changes

·         Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance

·         Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

·         Ensure that store visits/phone calls are documented with written contact reports.

 

Marketing / Special Projects:

·         Initiate and guide development of annual strategic marketing communications/advertising plan

·         Create atmosphere that demands a business-building approach to Client’s business.  Utilize Agency resources to develop plans to grow business

·         Attend monthly marketing/advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel

·         Present national creative, media plans, promotions, strategies, music, etc. at meetings

·         Prepare materials for and participate in meetings, including National creative, media, and promotional plans

·         Establish regular competitive reporting for Client review (sales, share SOV).  Participate in reporting meetings with Clients

 

Creative Involvement:

·         Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs

·         Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs

 

Media:

·         Work with media planning in development of annual media plan, based on reach and frequency goals.  Review the plans with Client, in coordination with media planning.  Review changes in plans and submit media action request for necessary changes to plan

·         Oversee the forecasting and maintenance of fiscal year advertising budgets

·         Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations

·         Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client

·         Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/psychographic trend information for markets

·         Be familiar with the television and radio rankers for each market

·         Submit request from clients regarding media coverage and spill reports

·         Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants

·         Discuss value-added merchandising needs with media buyers

·         Provide new digital media opportunities to enhance the Clients awareness and drive sales

 

Requirements

  • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • 6+ years experience as an Account Director or Account Supervisor in a full-service agency – working with QSR clients is highly preferred
  • Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
  • A strong account management background, including past experience managing client accounts and supervising account teams
  • Proven leadership abilities and managerial experience as a disciplined team leader.  Strong coaching and mentoring skills
  • Great relationship building qualities
  • Experience identifying superior business building opportunities
  • Proven ability to manage multiple tasks while working independently
  • Strong attention to detail
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Excellent communication skills, both written and verbal, with people at all levels of an organization
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Job ID
4624
Title
Account Supervisor
Location
Fort Lauderdale, Florida
Posted
08 Feb 2024

Job Description

You were born to be in advertising! You've been waiting a long time to work on an iconic brands like Planet Fitness, Kay Jewelers, Yuengling, McDonald's, AutoNation, Five Below, Office Depot, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

If you love working with talented people, who love to laugh, and having fun, come be our next Account Supervisor. 

Responsibilities                   

Account Stewardship:

  • Work with Account Director and all Agency departments to ensure we meet the client's goals
  • Ensure that all work is reviewed before it goes to the client and is always on schedule
  • Ensure compliance with Agency scope of work guidelines
  • Monitor client's business on a daily/weekly basis

Client Relations:

  • Maintain contact with client for development of advertising programs
  • Assure client understands Agency procedures/systems, and obtain clear direction before taking action
  • Schedule regular meetings to ensure expectations are set and met

Creative:

  • Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
  • Work hand-in-hand with creative team in exploring new creative concepts. Provide ideas and input
  • Facilitate development of appropriate creative that achieves desired messaging and builds brand equity
  • Facilitate development of appropriate creative concepts for various projects/promotions.
  • Provide all appropriate information and direction for development of accurate strategic briefs
  • Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
  • Ensure quality, timeliness and cost efficiency of Agency creative product
  • Directly handle the production of Agency work. Attend shoots, when necessary
  • Review any research results with client and present results as appropriate

Media:

  • Ensure that media functions (planning & buying) deliver desired results
  • Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
  • Provide accurate direction to planning and buying groups regarding changes in plans
  • Provide input and encourage development of new and added-value media ideas
  • Work with Media team to ensure client is given up-to-date competitive media spending information for its markets

Marketing/Advertising:

  • Take active role in future planning and idea generation, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
  • Initiate plan development.
  • With the assistance of the entire Account team, develop marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
  • Develop market opportunity plans
  • Ensure client is provided with the latest market profile analysis and information for their key markets
  • Establish regular competitive reporting review (sales, share, targeted marketing efforts, SOV)
  • Help in developing business-building efforts across the country
  • Assist in development of promotional solutions to market issues
  • Ensure that a written service report covering all client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel

Requirements

  • Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
  • Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
  • Experience with integrated media strategies and planning
  • Keen attention to detail and strong communication skills
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Ability to manage multiple tasks while working independently
  • Proficiency in MS Office, Keynote, with the ability to learn new software & operating systems
  • Positive outlook and good interpersonal skills
  • Proven leadership abilities and managerial experience
  • A “DO IT NOW” mentality
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Job ID
4878
Title
Assistant Digital Media Planner
Location
Fort Lauderdale, Florida
Posted
09 Jan 2024

Job Description

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?".  You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar.  You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

  • Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
  • Work with media vendors and negotiate rates
  • Maintain status reports on all interactive media initiatives
  • Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
  • Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
  • Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
  • Review vendor media kits, provide POVs and maintain vendor database
  • Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
  • Assist with competitive reporting projects and site/network rankers for campaigns
  • Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
  • Reads and selects articles to include in our research archive and send to team weekly
  • Works with traffic to ensure proper tagging of campaign as it will reflect reporting
  • Maintain campaign timelines relating to media deliverables
  • Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
  • Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

  • Bachelor’s degree in related field or equivalent work experience
  • Internship in a full service agency in the area of interactive marketing preferred
  • Effective writing skills
  • Basic knowledge of interactive media concepts and methodologies
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Presentation skills and experience are highly desirable
  • Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
  • Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
  • Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
  • Employed at or intern role at full service agency is highly desirable

#LI-DNI

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Job ID
5070
Title
Billing Coordinator
Location
Fort Lauderdale, Florida
Posted
13 Feb 2024

Job Description

Overall Objective

The objective of the Billing Coordinator position is to ensure that clients are accurately billed for all charges (digital, broadcast & print media charges and production charges) on a timely basis.

Responsibilities:

  • Oversee client invoicing process for all media, production and other agency services
  • Bill clients for billable charges
  • Use budget schedules to determine billing amounts
  • Use Strata/Media Ocean downloads to capture media billing information
  • Use retainer schedules to determine and bill amounts
  • Bill production related charges (voice-over, shipping, travel related, etc.)
  • Review billing activity with Account Services and Media teams.
  • Review actual digital, broadcast and print media charges versus pre-billing and determine if any billing adjustments are required.
  • Create billing adjustments
  • Ensure that charges have been approved
  • Ensure that our clients have been properly billed
  • Receive and respond to internal and external billing questions
  • Prepare commission calculations (not applicable to all)
  • Liaison with Account Services and Collections team to ensure aging is current .

Requirements:

  • Must be customer service and detail focused.
  • Able to interpret billing and payable detail information and prepare billing reconciliations.
  • Strong ability to communicate, both verbal and written, with internal and external customers.
  • Strong organizational skills.
  • Working knowledge of Microsoft Excel
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Job ID
5106
Title
Client Finance Manager
Location
Fort Lauderdale, Florida
Posted
16 Feb 2024

Job Description

The Client Finance Manager is a trusted member of the Accounting department that partners with several teams in overseeing all financial aspects related to a given client or group of clients. This position assists the CFO and Directors of Finance to ensure financial controls and policies are in place and are followed.

 

Responsibilities

  • Monitor respective clients receivable and payable balances and assist with cash forecasts associated with said balances
  • Review and maintain timely and accurate WIP
  • Assist with monthly and quarterly revenue forecasting
  • Prepare monthly/quarterly results packages and review with Finance management and Account teams
  • Explain any variances in revenue results vs forecast
  • Work with head of the Media and Account Services departments as needed for financial affairs of the clients account and assist with internal/external audit preparation
  • Coordinate with client and billing teams to ensure timely and accurate invoicing
  • Review monthly client budgets and actuals with Account to verify billing, revenue recognition, under-servicing/over-servicing of staff plans

 

Requirements

  • Bachelor’s degree in Finance or Accounting with 3-5 years of experience in a client finance role having regular exposure to financial concepts such as revenue recognition, invoicing, accounts payable/receivable
  • Strong organizational and time management skills prioritizing the workload of regular deliverables and ad-hoc requests
  • Self-reliant and able to manage time and deadlines independently with strong attention to detail
  • Strong communication skills, both verbal and written
  • Proactive with identification of root cause and implementing corrective action
  • Must be a creative thinker and a motivator.
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Job ID
4547
Title
Digital Media Planner
Location
Fort Lauderdale, Florida
Posted
02 Jun 2023

Job Description

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

  • Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
  • Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
  • Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
  • As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
  • Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
  • As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
  • Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
  • For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

  • Bachelors degree in business, marketing, advertising or equivalent
  • 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
  • Demonstrated presentation and writing skills
  • Experience negotiating with and managing digital vendors
  • Experience evaluating and recommending strategy and placements for digital campaigns
  • Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
  • Experience in retail, restaurant and/or franchisee operations is highly desirable
  • Full service agency experience preferred, but not required
  • Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)
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Job ID
3975
Title
Director, Brand Strategy
Location
Fort Lauderdale, Florida
Posted
06 Feb 2024

Job Description

The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Director, Brand Strategy works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

 

Responsibilities:

  • Understand Company, Competitive, Cultural, Consumer, and Category insights
  • Secondary and Syndicated research mining and analysis
  • Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
  • Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
  • Brand positioning development and creative insight resulting in communications that resonate with target audiences
  • Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
  • Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
  • Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

 

Qualifications:

  • Education and experience equivalent to a Bachelor's degree in English, marketing, anthropology, sociology, psychology or other social science; supplemented with strategic planning, research and study design experience.
  • 5-7+ years of relevant experience
  • Advertising, Media, Creative Marketing Industry experience is highly preferred 
  • Team leadership skills
  • Understanding of traditional, as well as modern primary research methods
  • Ability to translate research and analytics to insights
  • Exceptional communication skills
  • Must be able to travel both domestic and internationally as necessary
  • Overall, the successful candidate will be curious and creative in their approach to problem solving

 

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Job ID
5138
Title
Internship, Advertising Account Services (Summer 2024)
Location
Fort Lauderdale, Florida
Posted
05 Jan 2024

Job Description

As a member of the Zimmerman infuZion Internship Program, you will experience advertising in it's full glory!  You'll be expected to go above and beyond to meet the Client’s goals. Top executives and experienced professionals are available to lend you their expertise to ensure that you are prepared for success.

Do not be fooled, this program is not for the faint of heart. This 10-week program takes determination, collaboration, and commitment at all levels.  The InfuZion experience introduces participants to all facets of the advertising industry; retail, fashion, auto, creative, strategy, media, analytics and more. 

 

Account Services Intern Responsibilities:

  • Foster Client relationships
  • Respond to Client requests in a timely fashion as needed          
  • Interact with Clients as needed on a verbal and written basis     
  • Manage production jobs internally and externally with minimal supervision
  • Manage executional aspects of creative development                                  
  • Manage creative timelines                                                             
  • Obtain legal substantiation and clearance as needed                          
  • Manage production budget and estimate generation/Client approvals   
  • Develop managerial skills by managing members of the account team as well as extended internal team members from various agency departments
  • Manage internal agency resources such as Billing, Project Management, Creative and Business Affairs
  • Manage Client expectations on specified projects                    
  • Manage up to immediate supervisor on status of ongoing projects                
  • Focus on developing solid time management and workload prioritization skills
  • In an organizational fashion, prioritize workload on a daily basis
  • Complete projects in a timely manner, or as directed     
  • Strengthen verbal and written business communications skills
  • Lead internal status meetings as deemed appropriate by team leaders 
  • Craft briefs and written correspondence internally as well as externally such as emails, memos and conference reports in a concise fashion with minimal supervision
  • Author drafts of competitive analysis                                              
  • Gain a thorough understanding of basic agency processes inclusive of departments, functions and resources
  • Gain a thorough understanding of the Clients’ competitive landscape in an effort to become a reliable source of timely competitive information for the Client and extended team.
  • Attend agency training classes when provided or as required     
  • Gain learnings of agency and integrated team                                   
  • Review and be familiar with all contractual agreements with the Client, vendors and other partnerships.
  • Assist with business and market analysis
  • Distribute daily numbers team-wide                                     
  • Author competitive reports as needed                                            
  • Pull competitive creative as necessary                                            
  • Monitor Competitive Reports                                                                  
  • Monitor Industry news and press wires     
  • Obtain/run requests from competitive sites such as Competitrack to track and execute competitive analysis reports

 

Required Skills:

  • Currently enrolled in an accredited Bachelor's Degree program in Marketing, Advertising, Communications, Public Relations or similar
  • Program recommended for upcoming Junior or Seniors (with a December 2024 or May 2025 graduation date)
  • Able to commit to Monday-Friday from 9am-6pm for the entire 10 weeks of the program (Tuesday, June 4, 2024 – Friday, August 09, 2024)
  • Must be computer literate with proficiency in Adobe Creative Suite, MS Word, MS Excel, MS PowerPoint and MS Outlook with the ability to learn new computer systems
  • Exudes maturity and professionalism in line with that of a full-time associate, and shows dedication and commitment to the program and work performed

For more information, check out https://infuzion.zadv.com 

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Job ID
5137
Title
Internship, Copywriter (Summer 2024)
Location
Fort Lauderdale, Florida
Posted
05 Jan 2024

Job Description

As a member of the Zimmerman infuZion Internship Program, you will experience advertising in it's full glory!  You'll be expected to go above and beyond to meet the Client’s goals. Top executives and experienced professionals are available to lend you their expertise to ensure that you are prepared for success.

Do not be fooled, this program is not for the faint of heart. This 10-week program takes determination, collaboration, and commitment at all levels.  The InfuZion experience introduces participants to all facets of the advertising industry; retail, fashion, auto, creative, strategy, media, analytics and more. 

 

Copywriter Intern Responsibilities:

  • Produce excellent work for clients, both creatively as well as effectively, in multiple media types including, but not limited to, print, digital, outdoor, and collateral.
  • Translate concepts to production-ready scripts and/or copy sheets.
    • Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, script details, and more.
    • Maintain client brand guidelines and copy standards.
    • Manage multiple projects simultaneously while meeting deadlines.
    • Process information supplied by clients and Account Services and translate into effective copy.
    • Proofread all communications developed by the creative team and ensure information accuracy.
    • Possess a positive attitude when working with colleagues, associates, and clients. Be solutions-oriented, and supportive in finding solutions to unexpected challenges.
    • Other duties as assigned.

 

Required Skills:

  • Currently enrolled in an accredited Bachelor's Degree program in Graphic Design, Art, Advertising, or similar
  • Program recommended for upcoming Junior or Seniors (with a December 2024 or May 2025 graduation date)
  • Able to commit to Monday-Friday from 9am-6pm for the entire 10 weeks of the program (Tuesday, June 4, 2024 – Friday, August 09, 2024)
  • Must be computer literate with proficiency in Adobe Creative Suite, MS Word, MS Excel, MS PowerPoint and MS Outlook with the ability to learn new computer systems
  • Exudes maturity and professionalism in line with that of a full-time associate, and shows dedication and commitment to the program and work performed

 

For more information, check out https://infuzion.zadv.com  

 

 

 

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Job ID
5136
Title
Internship, Graphic Designer (Summer 2024)
Location
Fort Lauderdale, Florida
Posted
05 Jan 2024

Job Description

As a member of the Zimmerman infuZion Internship Program, you will experience advertising in it's full glory!  You'll be expected to go above and beyond to meet the Client’s goals. Top executives and experienced professionals are available to lend you their expertise to ensure that you are prepared for success.

Do not be fooled, this program is not for the faint of heart. This 10-week program takes determination, collaboration, and commitment at all levels.  The InfuZion experience introduces participants to all facets of the advertising industry; retail, fashion, auto, creative, strategy, media, analytics and more. 

 

Creative Art/ Graphic Designer Responsibilities:

  • Produce excellent designs for clients, both creatively as well as effectively, in multiple media types including, but not limited to, print, digital, outdoor, and collateral.
  • Demonstrate knowledge of printing techniques/requirements for developing print-ready mechanical files
  • Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, job slugs, and more
  • Proficiency with image manipulation, color-correction, scanning, etc.
  • Execute work orders using common paste-up techniques, such as using adhesives for mounting presentation materials, and using the Repro Room service for binding and output.
  • Seek out new design perspectives and bring ideas and innovation to the agency
  • Manage multiple projects simultaneously while meeting deadlines.
  • Possess a positive attitude when working with colleagues, associates, and clients. Be solutions-oriented, and supportive in finding solutions to unexpected challenges.

 

Required Skills:

  • Currently enrolled in an accredited Bachelor's Degree program in Graphic Design, Art, Advertising, or similar
  • Program recommended for upcoming Junior or Seniors (with a December 2024 or May 2025 graduation date)
  • Able to commit to Monday-Friday from 9am-6pm for the entire 10 weeks of the program (Tuesday, June 4, 2024 – Friday, August 09, 2024)
  • Must be computer literate with proficiency in Adobe Creative Suite, MS Word, MS Excel, MS PowerPoint and MS Outlook with the ability to learn new computer systems
  • Exudes maturity and professionalism in line with that of a full-time associate, and shows dedication and commitment to the program and work performed

 

For more information, check out https://infuzion.zadv.com 

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Job ID
4948
Title
Internship, Human Resources (Summer 2024)
Location
Fort Lauderdale, Florida
Posted
05 Jan 2024

Job Description

As an HR Intern in the Zimmerman infuZion Internship Program, you will be exposed to all facets of human resources! You'll be expected to go above and beyond to ensure all interns have an EPIC internship experience. Top executives and experienced professionals are available to lend you their expertise to ensure that you are prepared for success.

Do not be fooled, this program is not for the faint of heart. This 11-week program takes determination, collaboration, and commitment at all levels.  The InfuZion HR experience will introduce you to Onboarding, Recruiting, Benefits, Payroll, Learning & Development, Labor Laws, Employee Relations, Performance Evaluation, and more! 

 

Human Resources Intern Responsibilities:

  • Liaison between agency, HR and InfuZion interns
  • Meeting logistics coordination and room set-up
  • Taking photographs of activities and maintaining a file of all InfuZion pictures taken throughout the summer
  • Recording intern timesheets throughout the duration of the program
  • Assembly of new hire welcome kits
  • Collect intern paperwork and assemble New Hire Packets
  • Assist with Business Continuity planning
  • Coordinate philanthropic efforts with the intern group
  • Intern conflict resolution
  • Compile Infuzion final project and weekly survey data
  • Rotate through various sectors within Human Resources and shadow and participate in projects including Training/Events, Facilities/Reception/Office Management, Recruitment, Employee Relations, Human Resource Operations and Payroll and Benefits

 

Required Skills:

  • Currently enrolled in an accredited Bachelor's Degree program in Human Resources, Business, Labor Relations, Psychology or similar
  • Program recommended for upcoming Junior or Seniors (with a December 2024 or May 2025 graduation date)
  • Able to commit to Monday-Friday from 9am-6pm for the entire 11 weeks of the program (Tuesday, May 28, 2024 – Friday, August 09, 2024)
  • Must be computer literate with proficiency in Adobe Creative Suite, MS Word, MS Excel, MS PowerPoint and MS Outlook with the ability to learn new computer systems
  • Exudes maturity and professionalism in line with that of a full-time associate, and shows dedication and commitment to the program and work performed

For more information, check out https://infuzion.zadv.com 

 

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Job ID
5119
Title
Jr. Account Executive
Location
Fort Lauderdale, Florida
Posted
09 Nov 2023

Job Description

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

  • The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
  • Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
  • Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
  • Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
  • Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
  • Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
  • Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
  • Train and provide accurate direction to Account Coordinators
  • Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
  • Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
  • Writes and proofs all Client facing documents published by the Agency
  • Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
  • Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
  • Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
  • Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
  • Miscellaneous projects, as assigned

 

Requirements

  • Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • Advertising Agency experience is required
  • Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
  • Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
  • Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
  • Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
  • Excellent organizational and time management skills
  • Positive outlook and good interpersonal skills
  • Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

 

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Job ID
4504
Title
Jr. Account Executive
Location
Fort Lauderdale, Florida
Posted
06 Sep 2023

Job Description

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

  • The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
  • Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
  • Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
  • Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
  • Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
  • Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
  • Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
  • Train and provide accurate direction to Account Coordinators
  • Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
  • Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
  • Writes and proofs all Client facing documents published by the Agency
  • Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
  • Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
  • Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
  • Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
  • Miscellaneous projects, as assigned

 

Requirements

  • Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • Advertising Agency experience is required
  • Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
  • Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
  • Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
  • Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
  • Excellent organizational and time management skills
  • Positive outlook and good interpersonal skills
  • Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
  • A strong sense of urgency and commitment to get the job done quickly and with high quality
  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

 

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Job ID
4400
Title
Jr. Media Planner
Location
Fort Lauderdale, Florida
Posted
28 Feb 2024

Job Description

Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

 

Responsibilities

·         Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

·         Work with media vendors and negotiate rates

·         Maintain status reports on all interactive media initiatives

·         Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

·         Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

·         Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures

·         Review vendor media kits, provide POVs and maintain vendor database

·         Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

·         Assist with competitive reporting projects and site/network rankers for campaigns

·         Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

·         Reads and selects articles to include in our research archive and send to team weekly

·         Works with traffic to ensure proper tagging of campaign as it will reflect reporting

·         Maintain campaign timelines relating to media deliverables

·         Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

·         Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 

Requirements

·         Bachelor’s degree in related field or equivalent work experience

·         Effective writing skills

·         Basic knowledge of interactive media concepts and methodologies

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Presentation skills and experience are highly desirable

·         Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

·         Third-party ad serving, tracking and reporting expertise (e.g., Double-click)

·         Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

·         Employed at or intern role at full-service agency is highly desirable

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Job ID
4539
Title
Jr. Programmatic Trader
Location
Fort Lauderdale, Florida
Posted
08 Feb 2024

Job Description

Zimmerman is looking for a Jr. Trader to join our Programmatic Trading team. In this position, you will work closely with our Programmatic Traders to help execute, manage and report on existing and new programmatic campaigns. This position works under general supervision with the manager providing hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid social programs. The Paid Social Specialist assists with execution, reporting, ongoing campaign optimization, and defining overall KPI’s and goals per platform.

Responsibilities

  • As assigned, support the development and implementation of national, regional and local Programmatic campaigns, with emphasis on Social platforms and campaigns.
  • Assist in the daily monitoring and optimization of live campaigns to ensure campaign pacing and performance are at or beating client objectives
  • Work with media, social, data and technology partners for digital media planning, insights, troubleshooting and other related media projects
  • Analyze performance data and provide intelligent interpretation and appropriate action plans based on conclusions
  • As directed and overseen by manager, assist in the preparation of recommendations, POVs and select analyses
  • Maintain up-to-date knowledge of best practices and strategies in the management and trends of Programmatic
  • Ongoing, coordinate with the Planning and Account Service teams addressing but not limited to; Competitive insights, Cross partner insights and performance, Media and Promotional Opportunities, Invoice Approval and Billing.

Requirements

  • 2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube
  • Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo
  • Bachelor’s degree in Marketing/Advertising/Communications, or closely related field
  • Internship in a full service agency preferred
  • Experience or related intern assignments in retail, hospitality, sales or Interactive advertising is highly desirable
  • Experience with bid management tools are desired: GDN, Adwords, Facebook Power Editor, DBM, Adobe, AOL One, Brightroll, Appnexus or TTD
  • Effective writing skills
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Detail-oriented and organized
  • Exhibit enthusiasm, passion, creativity, and commitment
  • In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

 

 

 

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Job ID
4905
Title
Marketing Scientist
Location
Fort Lauderdale, Florida
Posted
16 Feb 2024

Job Description

This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients. The Marketing Scientist will provide accurate, timely data and insights for clients and internal stakeholders across the Agency. Participate in meetings regularly with account services and clients to assess media performance and to identify and implement improvements. They will Improve, execute, and effectively communicate significant analysis and insights that identify meaningful trends and opportunities across the business.

 

 

Responsibilities: 

  • Create actionable roadmaps for improving how data is presented and explained to clients 
  • Help develop and organize KPIs in line with business needs 
  • Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources 
  • Proactively analyze data to answer key questions for clients and investigate and communicate which areas need improvement  
  • Prepare, analyze, and summarize analytical results by creating reports and flowcharts 
  • Evaluate KPIs, provide ongoing reports, and recommend business plan updates 
  • Analyzing data and drawing insights on how to improve membership and spend media dollars efficiently 
  • Exporting, organizing, and presenting analytic data to clients on a weekly basis 
  • Managing (3) Annalect India team members who process 4 primary types of reports for the top 13 clients on a monthly basis 
  • Managing (1) junior analyst, that assists with market research, pulling data from Power BI, and manipulating data using Microsoft Excel and other third-party applications 
  • Make recommendations and improve current reporting structures/frequency to best suit the clients current and future needs 
  • Provide internal analytic support and insights for account services, media teams, and POD leads  

 

Qualifications:

  • Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
  • 5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
  • Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
  • Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
  • Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation.
  • Adapt at building cross-functional relationships and establishing influence with both internal and external partners
  • Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
  • Transform data into a digestible and presentable story based on the audience
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Job ID
5110
Title
Operations Manager
Location
Fort Lauderdale, Florida
Posted
13 Feb 2024

Job Description

The Operations Manager is responsible for overseeing the Creative and Studio team with any custom projects, retrieving approval from Headquarters, organizing estimates, and perfecting the creative billing cycle each month. The Operations Manager must also aid in pulling and gathering information for weekly reporting to share with clients.

Project Management:

        Collaborate closely with the creative team and Operations Director ensuring timely delivery of creative assets, billing, and weekly reports.

        Coordinate and maintain detailed project plans, tasks to internal team members, maintaining efficient workflows with Creative projects.

        Input project details into the system and ensure accurate and timely manner.

        Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Creative members.

        Partner with other internal departments to ensure that all deadlines are met.

        Troubleshoot issues and provide support to team in challenging situations.

        Miscellaneous projects, as assigned.

Communication:

        Liaise with both Account Services and Media Departments

        Excellent communication skills, both written and verbal.

Qualifications:

        Minimum of 1-3 years of project management experience in agency

        Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.

        Strong organizational skills with the ability to handle multiple tasks simultaneously.

        Proven ability to prioritize tasks and adapt to shifting priorities.

        Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

        Excellent time management skills

        Creative thinking and problem-solving abilities

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Job ID
5056
Title
SVP, Media Planning Director
Location
Fort Lauderdale, Florida
Posted
28 Feb 2024

Job Description

Overall Objective

The SVP, Media Planning Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams, Automotive Clients.

 

Responsibilities

  • Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive Clients.

1) National and local broadcast television in traditional and direct response formats

2) National, Local and Unwired use of cable television

3) National or Local radio

4) Paid Digital, Mobile, Social Media Strategies

5) Outdoor advertising

6) National and Local newspaper and magazine (offline and online)

7) Couponing via FSI, shared and direct mail alternatives

8) Local events ideation and implementation, i.e., local guerilla marketing

  • Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
  • Impeccable ability to create and present full media presentations to clients
  • Manage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
  • Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
  • Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
  • Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
  • Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.
  • Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
  • Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
  • Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
  • Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
  • Develop POVs as needed in response to client needs or requests
  • Review decks and plans from other planning staff to be “client ready”

 

Qualifications

  • 10+ years integrated media planning experience including Assistant Media Director (AMD) or Group Media Director (GMD) level
  • Experience working with Automotive Clients is highy preferred
  • Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
  • Excellent presentation and writing skills
  • Proven ability to conceive and develop quality, well-conceived and successful media plans
  • Experience directly leading and managing a staff of 10 or more
  • Experience managing and coordinating inter-departmental efforts at the director and/or senior level
  • Experience negotiating short and long-term contracts with vendors
  • MS Office: Internet Explorer, Excel, Word and PowerPoint
  • Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
  • A four year college degree or equivalent in Business, Communications, Marketing background
  • Understanding of all forms of media avenue
  • Full service agency or major media buying service experience
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Job ID
4895
Title
Senior Media Planner
Location
Fort Lauderdale, Florida
Posted
09 Oct 2023

Job Description

The Senior Media Planner delivers Media Plans, Point-of-Views (POVs), and related media analysis.  The Senior Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

  • Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional/digital media campaigns, including;
  • Organize, implement and control the day-to-day media planning development process including coordination among assistants.
  • Plan media campaign strategy in tandem with interactive media team
  • Utilize media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
  • Work as part of a media planning and buying group, applying media solutions to overall client objectives
  • Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
  • As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
  • Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
  • Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
  • Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
  • Issue insertion orders from BAP for all print/OOH/internet planned for each market
  • Coordinate with the Buying and Account Service teams
  • Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
  • Manage invoice approval and billing

Qualifications

  • Bachelors Degree in Business, Marketing, Advertising, Communications or related field
  • 3-5+ years media planning experience as a Junior or Mid-level Planner
  • Proficient in Microsoft Excel
  • Demonstrated presentation and writing skills
  • Experience negotiating with and managing print vendors
  • Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
  • Experience in working with retail clients is highly desirable
  • Understanding of interactive advertising preferred but not required
  • Full service agency experience preferred, but not required 
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Job ID
5131
Title
Social Media Buyer
Location
Fort Lauderdale, Florida
Posted
25 Jan 2024

Job Description

We are looking for a highly motivated individual with an acute attention to detail, highly organized, strong problem solving skills, and intermediate excel skills to join our rapidly growing Paid Social team. The Social Media Buyer works closely with Digital Media, Account Services, and Analytics teams to execute Social media campaigns from start to finish and manage and exceed client KPI’s.

Responsibilities 

     Owns the paid social activation across multiple social media platforms. Including set up of the campaigns, implementation, pacing according to plans, recommending high level optimizations, executing optimizations, reporting and responding to ad hoc requests from their director/client team. 

      Work with client teams and senior members of the Paid Social team to analyze and provide recommendations for optimizations to ensure optimal performance and client ROI 

     Work to insure all campaign builds are QA’d prior to launching

     Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term

     QA assets from client teams (Planning and Account services) including media plans, insertion orders and creative assets.

     File all insertion orders for campaigns and work with Planning teams to ensure accuracy.

     Monitor performance of campaigns on a daily basis and alert the team of any issues regarding delivery or performance. 

     Work towards understanding the client's brand and business including industry trends and seasonality.

     Proactively monitor campaign activity for delivery, ad quality and performance

     Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)

     Demonstrate basic proficiencies across key social platforms with an understanding of each of their capabilities, strengths and advantages in the social space.

     Performing simple A/B tests of creatives, audiences, copy etc. Providing analysis of results next steps and recommendations

Requirements

      Bachelor’s degree in related field

     1+ years of performance based, e-commerce preferred, Paid Social Marketing experience across Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, Linkedin, Twitter

     Basic understanding of digital and social marketing

      Basic understanding of the digital landscape and consumer behaviors in the space

     Paid social certifications (desired)

     Analytical mindset with strategic, critical thinking skills. Strong problem solver who is able to think up creative solutions to challenges.

     Data-driven and results orientated

     Ability to demonstrate a strong work ethic, time management skills and strong organizational skills. Able to be agile and deal with ambiguity.

     Excellent communicator, able to clearly explain complex topics in a concise manner.

     Excel/Google Sheets familiarity with word and powerpoint being a plus

     Excellent attention to detail

      Excellent verbal, written and interpersonal communication skills

     Ability to work independently and as part of a team

     Self aware and able to demonstrate accountability.

     Ability to manage multiple projects simultaneously while meeting deadlines

 

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Job ID
5105
Title
Sr. Account Executive
Location
Fort Lauderdale, Florida
Posted
06 Oct 2023

Job Description

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

  • The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
  • Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
  • Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
  • Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
  • Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
  • Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
  • Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
  • Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
  • Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
  • Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
  • Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
  • Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
  • Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
  • Partner with other internal departments to ensure that all deadlines are met
  • Troubleshoot issues and provide support to team in challenging situations
  • Serve as point of solution and knowledge for the brand
  • Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
  • Participate in training of new employees, when applicable

Project Management

  • Responsible for the activation of multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
  • Manage internal and external status documents to track project process
  • Troubleshoots tight deadlines and holds others accountable for deliverables
  • Communicates progress and challenges in a timely and succinct way
  • Oversee and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activates change logs and revisions in a timely and accurate manner
  • Assists in planning broadcast and social content shoots with producers, creative and studio teams
  • Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
  • Ensures all creative has passed through proper approval and legal channels prior to implementation
  • Oversees project budgets and billing documents

 Integrated Campaign Development

  • Meet regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events.
  • Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
  • Provide ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
  • Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
  • Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
  • Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
  • Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
  • Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives
  • Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
  • Participates in brainstorming sessions with Strategy & Creative teams

Requirements

  • Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
  • 4+ years experience as an Account Executive or related role in an advertising or marketing agency
  • Exposure to Agency & Account Services highly preferred.
  • Client focused with a strong sense of detail and urgency
  • Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
  • Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
  • Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
  • Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
  • Experience managing teams of at least two or more people
  • Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
  • Excellent organizational and time management skills
  • Positive outlook and good interpersonal skill
  • Knowledge of media channels and overall media planning and strategy preferred
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Job ID
4034
Title
Sr. Paid Search Analyst
Location
Fort Lauderdale, Florida
Posted
18 Jan 2024

Job Description

We are seeking a talented and results-driven Sr. Paid Search Analyst to join our marketing team and play a pivotal role in optimizing our online advertising efforts. As a Sr. Paid Search Analyst, you will be responsible for managing and implementing paid search campaigns to drive qualified traffic, conversions, and revenue. The Sr. Paid Search Analyst is accountable for working with the team to ensure performance is being appropriately measured and hitting KPIs.

Responsibilities:

  • Develop and execute paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines.
  • Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
  • Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
  • Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
  • Regularly track and report on campaign expenditures and performance against budget targets.
  •  A/B test ad variations to identify the most effective messaging and creative elements.
  • Conduct A/B tests on landing pages to identify and implement best practices.
  • Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
  • Generate regular performance reports, providing key insights, KPIs, and recommendations to the marketing team and management.
  • Identify opportunities for improvement and implement actionable strategies based on data-driven analysis.

 

Requirements:

  •      Proven PPC experience. (4+ years of experience)
  •      Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
  •       Strong analytical skills and proficiency in data-driven decision-making.
  •       Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
  •       Excellent communication and collaboration skills to work effectively with cross-functional teams.
  •       Ability to multitask and manage multiple projects with strict deadlines.
  •       Detail-oriented with a focus on delivering high-quality work.
  •       Google Ads and/or Bing Ads certification is a plus.