Overall Objective

The Account Director is responsible for overseeing a team of staff who manage the day-to-day administration of marketing and advertising initiatives for an assigned client.  Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies. 

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
• Ensure that store visits/phone calls are documented with written contact reports.
• Ensure compliance with Agency/Client Scope of Work document
• Establish continuing staff training programs that insure continued growth of staff working on Client business

Marketing / Special Projects:

• Initiate and guide development of annual strategic marketing communications/advertising plan
• Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
• Attend monthly marketing / advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
• Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities
• Ensure that annual market profile books are developed
• Assign Client research requests, as needed
• Stay updated with industry news (magazines, websites, etc.)

Creative Involvement:

• Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
• Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
• Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
• Facilitate development of appropriate creative concepts for special projects/promotions
• Responsible for coordination of Hispanic marketing/promotions/advertising campaigns, as appropriate
• Review focus group results with Client management to help support future direction
• Present copy-testing results to help sell-in creative campaign strategies
• Be familiar with the Client website and all creative at each touchpoint

Media:

• Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
• Oversee the forecasting and maintenance of fiscal year advertising budgets
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
• Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
• Ensure all media projects / buys are implemented in an accurate and timely fashion
• In coordination with media planning, present buy and post-buy recaps to Client
• Work with media planning in identifying new media opportunities
• Contact accounting and buyers regarding past due payment on invoices.
• Oversee provision of monthly media updates, including media budgets and media calendars
• Report / communicate value of media placement to Client
• Ensure that Account Supervisors provide Client with latest media plans and spot TV schedules
• Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/ psychographic trend information for markets
• Be familiar with the television and radio rankers for each market
• Submit request from clients regarding media coverage and spill reports
• Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
• Discuss value-added merchandising needs with media buyers

Digital/Interactive

• Work with team to develop comprehensive interactive strategy to include web site development, content management and social media
• Identify social marketing opportunities
• Provide new digital media opportunities to enhance the clients awareness and drive sales

Competitive:

• Oversee collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

Promotional:

• Brainstorm possible promotions and solutions to market issues
• Identify and evaluate local event promotional opportunities
• Meet with promoter; determine marketing objectives, anticipate results / benefits; review promoter proposal; determine interest; discuss with media planning / obtain evaluation
• Following AS value-evaluation, responsible for submitting worthwhile promotional opportunities for media department evaluation

Strategic Planning

• Review all syndicated research for full understanding of industry and category opportunities
• Proactively recommend research initiatives for better consumer insights: Ethnography, Qualitative, Quantitative
• Provide accurate research insights to enhance annual strategic plan

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 6+ years experience as an Account Director or Account Supervisor in a full service agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

The responsibilities are many, various, and not limited to those written in this document

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans. Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document

Overall Objective 

The Account Supervisor is selected and placed into the position by the appropriate Account Director of the McDonald's Division.  This position works under General Direction, providing overview of end result; work is completed unsupervised.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.  Responsible to support the Account Director in the leadership role in all advertising, marketing and business efforts for all assigned accounts. Become a liaison with Client marketing and sales operations, as appropriate.  Continually strives to find ways to grow Client’s business.

Responsibilities                   

Account Stewardship:

• Work with Account Director and all Agency departments to ensure that our goals for our Clients are met
• Ensure that all work is reviewed before it goes to the Client and is always on schedule
• Ensure compliance with Agency/Client scope of work guidelines
• Monitor clients business on a daily/weekly basis

Client Relations:

• Maintain contact with Clients responsible for development of advertising programs.
• Anticipate Client needs. Work with Account Director to keep the Agency in the position of leading
• Assure that Clients understand Agency procedures/systems. Obtain clear direction before taking action
• Schedule regular meetings to ensure expectations are set and met

Creative:

• Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
• Work hand-in-hand with creative team in exploring new creative concepts for Client. Provide ideas and input
• Facilitate development of appropriate creative that achieves desired messaging and builds brand equity.
• Facilitate development of appropriate creative concepts for various projects/promotions.
• Provide all appropriate information and direction for development of accurate strategic briefs
• Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
• Ensure quality, timeliness and cost efficiency of Agency creative product
• Directly handle the production of Agency work. Attend shoots, when necessary
• Work with the Account Director and Creative team to develop the most effective method of presenting to your Clients
• Review any research results with Clients and present results as appropriate
• Work with Account Director on planning needs for clients

Media:

• Ensure that media functions (planning & buying) deliver desired results for Client
• Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
• Oversee the maintenance of fiscal year media budget reporting
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction
• Provide input and encourage development of new and added-value media ideas
• Work with Media team in development and implementation of ethnic media plans, if appropriate
• In coordination with Media team, present buy and post-buy recaps to Client
• Work with Media team to ensure Client is given up-to-date competitive media spending information for its markets

Marketing/Advertising:

• Take active role in future planning and idea generation for Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development.
• With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc.)
• Develop market opportunity plans
• Present plans to Client, as appropriate
• Ensure that the Client is provided with the latest market profile analysis and information for their key markets
• Establish regular competitive reporting for Client review (sales, share, targeted marketing efforts, SOV)
• Help in developing business-building efforts across the country
• Assist in development of promotional solutions to market issues and review with Client
• Ensure that a written service report covering all Client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel
• Participate in an atmosphere that demands a business-building approach to Client’s business
• Stay updated on industry news and report any observations to the Account Director

Other Management Responsibilities:

• Participate in New Business activities, as requested
• Be a role model for subordinates to emulate -- show discipline, proper behavior, commitment, and loyalty
• Ensure that the Intern Program is monitored and carried out as assigned
• Provide leadership to the account team. Encourage and motivate all members of the team
• Assure that proprietary and other sensitive information is handled with utmost confidentiality
• Provide day-to-day supervision of any assigned personnel, guiding workflow, and assuring compliance with Agency policy and fulfilling Client requirements
• Train and coach any subordinates, thereby helping them to grow in responsibility. Delegate increasingly challenging jobs to subordinates to facilitate their growth. Establish objectives to assure subordinates achieve required experience/competency for promotion to the next level of Account Management.
• Participate in establishing appropriate objectives. Where delegated by Account Director, conduct objective-setting and evaluation sessions with subordinates (provide results to the Account Director).

The responsibilities are many, various, and not limited to those written in this document

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
• Media savvy - print, tv, radio, and interactive
• Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook/Express with the ability to learn new computer systems.
• Strong verbal and written communication skills with people at all levels of an organization
• Proven leadership abilities and managerial experience

The responsibilities are many, various, and not limited to those written in this document

Overview

The Accounts Payable Coordinator processes vendor invoices and issues payments to suppliers in a timely manner.  This role operates under direct supervision with the manager providing hands-on guidance and leadership on the majority of job duties. 

Responsibilities

• Retrieve invoices in accordance with monthly Media purchase orders.
• Ensure that all invoices (including production and administrative) have been properly approved, general ledger account number referenced, and appropriate documentation attached (including purchase orders and proof of client payment) and process accordingly.
• Communicate with internal buyers and external vendors to resolve relevant discrepancies.
• Create and update vendor maintenance requests.
• Generate disbursement journals for check and ACH.
• File disbursement journal with backup in accordance with department policy.
• Respond to vendor and employee inquiries.
• Sort and distribute incoming mail.
• Reconcile vendor statements.

Requirements

• Bachelors Degree highly preferred, high school diploma required.
• 1 - 2+ Years of Accounts Payable experience.
• Strong data entry skills.
• The proven ability to review and interpret information properly, with a strong attention to detail.
• Strong communication skills, both verbal and written.
• Strong Microsoft Excel skills.
• Must be well organized.

The responsibilities are many, various, and not limited to those written in this document

You're an ART DIRECTOR! You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion and obsession to detail overwhelm every cell in your body. You love a challenge. You know how to solve a multitude of problems, but you don’t have multiple personalities. (You are, as your mom tells her friends, well rounded.) You’ve spent time on pitches, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle.

You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. You have a level head, real world experience and the ability to combine these two sides of you to create ideas that make you and your bosses proud. And our client successful. You can quickly adapt to change. You don’t pout when change is needed, but react quickly and professionally instead. We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy
• You’ve created brand positioning and identity.
• You know understand tried and true marketing and advertising principles, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• Your work examples must prove you’ve solved business problems. (While we expect you to make beautiful things – one of those things must be money for our clients.)
• You are proficient in Photoshop, InDesign and Illustrator for sure. Flash, HTML/CSS, JAVA a plus but not necessary. 
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored.

You:

• You believe there is no try. There is only do. But, we’ll take a lot of try, to be honest.
• You hustle.
• Your gif game is strong.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can design and for multiple media (i.e. social, ad campaigns, napkins, ambient, guerilla – basically wherever you want to solve our business problems with effective, beautiful solutions).
• You design according to our brand identity and business objectives.
• You are an Art Director, but equally meticulous when it comes to effective written communication.
• You’re not a Writer, but value the importance of the partnership and find inspiration through a tried and true roster of ad blogs and publications to constantly keep you abreast of new approaches and innovation.
• You love the creative process and want to be part of something bigger than you.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You are constantly innovating and living life accordingly – more on that when we talk.

Overall Objective     

The Associate Digital Media Director is responsible for directing, planning and implementing interactive media campaigns, and managing the digital activation team.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Requirements

• Bachelor’s degree in related field or equivalent experience
• 7+ years media planning experience of Senior or Supervisor Level
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Strong knowledge of online media campaign/tracking tools including DoubleClick’s DCP/ DART systems.
• Experience directly managing and supervising a digital media team
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Experience in working with retail clients is highly desirable

The responsibilities are many, various, and not limited to those written in this document.

You're a COPYWRITER... You were born to create. You’re just as comfortable concepting as you are executing. In fact, you do both wonderfully. Whether it’s turning a TV spot into effective art, building a web experience, or creating social content you’d actually share, your passion for creating and obsession to detail overwhelm every cell in your body.

You love a challenge. You have a passion for writing for different audiences, but don’t have multiple personalities. You’ve spent time in an agency, so you don’t move at the speed of sap. But, you also understand craft takes time and that we’ll need you to be somewhere in the middle. You’re compulsive, risky and reject the status quo. But, you’re not a total pain in the ass. (You are, as your mom tells her friends, well rounded.)

You have a level-head, real world experience and the ability to combine these two sides of you to create ideas that wow yourself, your bosses, and make our clients successful. Grammar, spelling and the way you feel about one-word sentences? Cool.

We’re primarily interested in a grown up. A friendly smile is a plus.

Your particular set of skills includes:

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes initiative.
• You have an understanding of marketing fundamentals and can explain the difference between brand and creative strategy.
• You go light on buzzwords.
• You know who Bill Bernbach is, yet …
• … you love the Internet, emerging technologies and are a culture junkie.
• You have high Reddit karma, or at least understand the value in doing so.
• You’ve ordered a pizza with an emoji, or have a strong opinion on why you shouldn’t.
• You’re proud of and prepared to show examples of the work you’ve done.
• You possess all the skills above and have spent years bringing the same out in junior talent you’ve mentored

You:

• You believe there is no try. There is only do. But, we’ll take lots of try, to be honest.
• You tear words from your soul, not a thesaurus.
• You love six word stories.
• You love cars and are as eager to discuss the future of autonomous driving, as you are to express your disdain for the Pontiac Aztek (or vice versa).
• You can write in many different styles and for various media (i.e. social, ad campaigns, napkins, love letters, ambient, guerilla, skywriting – basically wherever you want to put an amazing message).
• You write according to brand tone, voice and objectives.
• You are a meticulous proofreader and will never send your CD work with spelling mistakes, so help you...!
• You’re not an Art Director, but value its importance and find inspiration through a tried and true roster of design blogs and publications to constantly keep you abreast of styles and innovation.
• You have an amazing hobby outside of office, so we all don’t bore each other with our vast knowledge of marketing.
• You love the creative process and want to be part of something bigger than you.
• You are constantly innovating and living life accordingly – more on that when we talk.

The Data Strategist plays a key role in the activation, automation and monitoring of data pipelines from external sources into the agency’s data warehouse.  The Data Strategist is a specialist role that closely follows and incorporates industry best practices into all data related systems and processes with the goal of ensuring data quality, standardization, security, integrity and reliability. The Data Strategist collaborates with internal and external stakeholders to identify and document KPI’s that are used to measure client and agency success as well as the source of the data required to calculate those metrics. 

Responsibilities

• Collaborate with Media, Account Service and Analytics team members on the development and refinement of client measurement plans.  Identify the source and means to reliably capture the data required to report results against those plans.
• Create geospatial maps and visualizations in order to more clearly represent complicated and layered data sets for presentation purposes.
• Own and direct the setup and activation of ETL processes required by the agency.
• Proactively identify and resolve data quality issues that occur with scheduled imports.
• Review and analyze client and vendor record sets to minimize data duplication and invalid records.
• Execute regular data quality audits to ensure the reliability, consistency and quality of the information captured and reported. 
• Help ensure that agency controls are followed, and all data is protected against unauthorized access or change.  
• Assist with managing data warehouse architecture and security.
• Work to minimize the need for manual data imports and automate all processes where possible.  Assist with the manual entry of data when automation is not practical.
• Assist with the evaluation and implementation of tools and vendors that will help the agency work more efficiently and provide better results for our clients.
• Identify erroneous or anomalous data and take action to correct the root cause and remove errors in order to restore data sets to reliable levels.
• Provide support to Data Analytics and Data Science teams by troubleshooting application and data problems and fulfilling data requests.
• Document import processes and data storage methodology as needed.
• Work with quality assurance team and tools to perform validation checks across multiple sources to verify data integrity.
• Create data visualizations for internal and external reporting purposes.
• Collaborate with and direct the software development team when custom applications and data import processes are required.

Overall Objective

The Digital Marketing Manager is responsible for the day-to-day administration of digital marketing and advertising initiatives for agency clients. They are instrumental in the development and implementation of new initiatives, and also assist in the development of marketing and advertising strategies, including gathering and analyzing information. Digital Marketing Managers should have a thorough understanding of the advertising industry; as well as possess a strong background in digital, search and social marketing.

Digital Marketing Managers are in direct contact with the Account Management teams and should maintain these relationships on a daily basis. It is the objective of the Digital Marketing Manager to secure the Clients’ and Account teams’ confidence as a digital advertising professional who can support their digital marketing and advertising strategies and initiatives.

Responsibilities

• Work with Digital Director to plan, organize, activate and control the day-to-day strategy, reporting and executional process while bringing a perspective to strategy development and the execution of digital creative and media plans
• Work with senior staff (Account Management teams, Interactive, Media and Creative teams) on the planning and implementation of digital advertising and marketing initiatives to serve the Clients’ business as needed.
• This includes the development of digital media plans, budget allocation planning and management, ground research, the supervision of creative development and production, and campaign effectiveness monitoring.
• Engage and activate both internal team members and the Client to maximize effectiveness.

Account Management 

• Manage assigned Client(s) daily digital Google Ads, Bing Ads, YouTube Pre-Roll and Facebook Ads Manager projects and implementation in accordance with strategy
• Anticipate Client(s) needs, and work with the Digital Director to keep the Agency in the position of leading client success around digital pay per click, display and social advertising.
• Track daily and report weekly campaign performance, including: web and media unit analytics, search performance, PPC performance and social platform performance, Assist account teams in determination of monthly media budgets for Client(s)
• Maintain daily contact with internal Account Management as well as other internal departments around issues or opportunities to correct or improve the optimization of client digital ad campaigns.
• Keep Account Management informed of Client relations.

Interactive Campaign Development – Media & Creative

• Work directly with Account Management teams for the inclusion and consideration of digital strategies and tactics in marketing efforts and campaigns.
• Manage the preparation, optimization and delivery of digital Pay-Per-Click campaigns for the Client.
• Provide strategic guidance to Account Service and Creative Teams during plan development.
• Assure that Client(s) are aware of and understand Agency procedures as well as timelines for new initiatives or projects.
• Monitor production timetables and ensure each milestone is met and addressed, keeping Client(s) and Account Teams apprised of process and time line ramifications.
• Assist Digital Director in gathering and creating new business pitch strategy and materials.

General Client/Account Support 

• Monitor and report competitive actions and/or initiatives.
• Update monthly digital reports to keep Agency staff/Client(s) up to date on the status and results of all initiatives.
• Participate in weekly status calls/meetings.
• Monitor and Trigger Client/Vendor billing and payments, when applicable.
• Review and be familiar with all contractual agreements with the Client, vendors and other partnerships.
• Train account teams on the digital side of the business along with training on their internal operational responsibilities.

Management  

• If applicable, provide accurate direction to Digital Account Team, and assure support staff follows Agency procedures and fulfills job responsibilities.
• Participate in training of new employees, when applicable.

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or other related field.
• At least 5 years experience in Digital Marketing, Digital Display and SEM/Paid Search Account Advertising preferred.
• Google Ads Certified with familiarity with interactive media and development, including “call to action” best practices, graphic design, user experience definition, content strategy and development, and programming technologies.
• Strong writing, presentation and client-facing communication skills (presentation and Google Ads campaign optimization samples may be requested)
• Excellent multi-tasking, networking, time management and interpersonal skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, Google Ads, Bing Ads, Facebook Ads Manager 

The responsibilities are many, various, and not limited to those written in this document. 

The Digital Media Director is responsible for directing, planning and implementing interactive media campaigns. Manage the digital activation team and provide the guidance, support and leadership to empower team success.

Responsibilities

• Direct, plan and implement interactive media campaigns including: CPM, CPC, CPL and numerous retargeting media placements
• Search engine marketing – SEO and SEM initiatives
• Social Media – planning of paid social media
• Rich media and online video placements
• Direct, plan, and implement emerging interactive media campaigns including:
• Instant text messaging
• Content sponsorships
• Mobile and text marketing
• Programmatic online buying – display, video and mobile using agency preferred vendor platforms (Tube Mogul, Torrential), as well as others
• Viral and Blog marketing
• Buzz marketing/reporting/coordination
• CRM and prospecting initiatives
• Direct the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans
• Work as part of the integrated media planning group, applying interactive media solutions to overall client objectives
• Develop, present, implement and optimize interactive media plans and strategies
• Plan interactive strategy in tandem with traditional media planning teams
• Work with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising
• Utilize available interactive media planning tools (i.e., comScore, eMarketer and other industry research, client’s historical media activity reports) to develop interactive media plans
• Optimize the campaign with media vendors ongoing
• Work together with creative teams to ensure creative specifications of negotiated plan are satisfied
• Present media plans directly to clients who may, or may not, have expertise in interactive media
• Develop POVs as needed in response to client and planning team requests
• Actively provide relevant information about trends in interactive media to planning group, agency stakeholders and clients
• Negotiate with interactive and media and PURL’s vendors and provide a final negotiated recommendation to the client
• Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client
• Prepare and present interactive media information to selected publics, as necessary (industry groups)
• Develop “Media Alerts” and documents for ZADV.com and regular client mailings
• Supervise and train associate media director, supervisors, and junior level staff

Qualifications

• 6+ years of digital media planning experience, with traditional media planning experience a plus
• Bachelor’s Degree in related field and/or equivalent work experience
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience negotiating with and managing independent vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)
• Proficient with comScore or similar product, MS Office (Internet Explorer, Excel, Word and PowerPoint)
• Demonstrated presentation and writing skills
• Full service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Supervisor works with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Supervisor will also work with media vendors and negotiate rates.  The Digital Media Supervisor is selected and placed into the position by the EVP, Director of Media Services.

Responsibilities

• Perform online media planning for digital clients
• Pre-campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Prepare media plans and presentations for clients
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns   CPM, CPC, CPA, Keyword Listings, etc
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

• Organizing creative specifications for media placements
• Ensuring all advertising is sent to the correct publisher
• Monitoring creative units to make sure they are running correctly
• Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• A minimum of 5 years of online media planning and buying experience in an interactive agency
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The responsibilities are many, various, and not limited to those written in this document

The Director, Paid Social Media is responsible for directing, planning and implementing social media campaigns. Manage the paid social media team, work collaboratively across the integrated planning teams and provide the guidance, support and leadership to empower team/departmental success

Responsibilities

• Oversee the development of the Paid Social Media Team
• Drive onboarding of any clients with a Social Media channel to be activated
• Provide oversight on how to build, scale, and optimize campaigns leveraging best practices
• Either directly manage individual Social-only accounts or work collaboratively as part of a holistic media planning team
• Perform technical audits for new and existing business for pitches and identification of additional opportunities
• Participate in cross functional training in and outside of the Social Department, collaborating with Digital, Search, Creative, Organic Social and Account Service teams on strategy and results
• Communicate with clients directly or via Account Services around results, tests, and needs on a weekly, monthly, or quarterly basis.
• Act as the liaison with our agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others
• Coach the team on writing/testing relevant ad copy, creative assets, and assisting with landing page optimization
• Provide on-going updates to the department on new Social technology and platforms, as well as evolving best practices in the space
• Develop and document training to assist in coaching team members
• Serve as an escalation point for operational and/or client needs

Requirements

• 8-10 years of experience developing strategic Paid Social recommendations and stewarding social media account projects, acting as a client contact
• Deep understanding of advanced analytics and performance media
• Strong familiarity with marketing principles, analytics and concepts
• Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the Social Media planning process
• Expert in negotiating and constructing Social Media plans, with understanding of planning, buying and activation
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
• Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
• Comfort owning and managing budget/investment levels in Social Media across multiple accounts
• Strong experience navigating cross-department relationships
• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills
• Flexibility to shift gears and pivot quickly when needed.

Experience Strategists (ES) at Zimmerman Advertising are curious by nature, focused on identifying trends and technology that help connect people with products and/or services; they contribute to a variety of efforts aimed at delivering innovative and connected experiences for our clients and their customers.

They are ongoing consultants in all aspects of experience strategy, from communications planning to the development of experience maps, digital strategy/UX, campaign architecture, social media strategy, content and design. The ES team sits at the intersection of the Strategy, Media and Creative departments; working with all to ensure a consistent, innovative approach to client objectives or proactive agency thinking. It helps shape the customer experience – working in concert with a variety of teams within the agency – to inform content and experiences that have a positive and demonstrable impact on our client’s business.

In this role, you should be prepared to lead or assist in:

• Cultivating and supporting the growth of client insight
• Championing customer insights among clients and internal teams
• Helping to frame client business problems to provide context for the agency’s strategic, media and creative efforts
• Partnering with analytics to understand current-state client data, as well as future-state data impact of proposed agency solutions
• Thinking like customers to help define the experiences which best align to client objectives, or opportunities
• Leveraging business strategy, customer insight, market insight, product/service design and technology into actionable experience strategy that will delight and serve customers
• Advocating for the customer experience in conversations with internal cross-disciplinary teams, company leaders, and analysts to grow the influence of experience thinking

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or other related field.
• 6+ years experience in Social Media Marketing, Digital Media, or Digital Strategy
• Be passionately in tune with latest social media developments, online behaviors, and trends.
• Proficiency in MS Word, Excel, PowerPoint, Keynote and current social media outlets (Facebook, Twitter, Google +,Instagram, Vine, Snapchat, Pinterest, etc.)
• Experience in formulating and driving long-term strategic account plans, strategies & roadmaps
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Exceptional verbal and written communication, multi-tasking, networking, time management and interpersonal skills
• Urgency and a strong attention to detail, specifically with regards to written communications
• Strong command of the English language Strong initiative and willingness to approach work with a sense of urgency
• Strong business ethics; be reliable and dependable

The responsibilities are many, various, and not limited to those written in this document.

The Senior Financial Analyst is responsible for managing the operating & CAPEX budgeting process and assisting in the preparation and analysis of the agency’s internal reporting.

Responsibilities

• Manage the process for the CAPEX and Operational budgets and forecasts
• Analyze current and past financial data and performance to make recommendations on profit enhancement
• Communicate financial insights suggesting business issues to management
• Assist with client & product profitability analysis
• Master the agency’s financial systems and processes for budget submissions
• Consistently analyze financial information based on both routine and ad-hoc reports
• Serves as a point of contact between agency and our corporate offices in New York

Requirements

• Bachelor's degree in Finance, Accounting or Economics
• 3-5 plus years of financial / accounting work experience in a large corporate environment supporting the business planning, forecasting, financial analysis and modeling
• Strong analytical and problem-solving skills
• Advanced experience in MS Excel
• Experience with and Dynamics AX strongly preferred
• Experience with Hyperion, Microsoft Office, financial systems, & report writers preferred
• Ability to operate independently, solve problems and achieve results while balancing and prioritizing work on multiple projects
• Demonstrates initiative and innovation in problem solving and anticipating business needs

The responsibilities are many, various, and not limited to those written in this document.  

Overall Objective

The Integrated Media Planner provides exceptional service to the client and timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.  This position reports directly to a Media Supervisor.  The Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional media campaigns, including;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• 2+ years media planning experience as a Junior or Mid-level Planner
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• A four year college degree or equivalent in Field
• Experience in working with retail clients is highly desirable
• Understanding of Interactive advertising preferred but not required
• Full service agency experience preferred, but not required

Overall Objective

The Integrated Media Planning Supervisor directs the efforts of his/her assigned team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Directly supervise a staff in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline and online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• Clearly communicate media strategies to clients
• Supervise and train junior/middle level employees
• Conduct ongoing routine client communications and field presentations
• Develop, present, implement and optimize traditional media plans, strategies and tactics`
• Plan traditional media campaign strategy in tandem with interactive media team
• Work with key client contacts and account service to determine specific advertising needs
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Prepare and present media plans directly to client senior and field management, regional and local franchisees or outlets
• Optimize the campaign with the Buying team ongoing
• Develop POVs as needed in response to client needs or requests

The Jr. Business Intelligence Analyst delivers effective business intelligence tools & visualizations to drive business decisions within the organization.  We are looking for a motivated, detail minded and expectance team member to grow with the role.  The ideal candidate should possess both technical and business knowledge with ability to organize and present complex/raw data in a way that tells a compelling story, provides actionable insights and drives business decisions.

Responsibilities

• Work with business and technology partners to define measurement plans for Business Intelligence and Data Warehouse solutions combining disparate data types for Sales, Financial, Operational and Media performance.
• Assist in developing data cleansing rules
• Perform data QA to ensure dashboard integrity
• Analyze, map, and refine requirements then ensure the developed outcome meets the business needs
• Train business users on best practices for leveraging reports and dashboards
• Assist in development of data visualizations, including automated and ad hoc reports, dashboards, and analyses in MS Power BI to distribute data insights in an easily digestible manner to internal / external clients
• Ability to recognize and analyze data patterns and discrepancies
• Perform other duties and projects as assigned by leadership

 Requirements

• Bachelor’s degree in related field
• Experience working with Google Cloud Platform products preferred (BigQuery & Dataprep)
• 1-2 years working primarily with Microsoft Power BI (connecting data from multiple sources, modeling, building visualizations, and reporting dashboards)
• Proficient in DAX, M language
• Intermediate knowledge of Microsoft Excel (pivot, lookup, table creation)
• Experience managing and coordinating efforts across various teams/offices
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills.
• Self-starter, motivated and desire to grow within the organization.
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• Proficient skills in standard concepts, best practices, and procedures in designing data.
• Strong ability to communicate the results of the analysis to non-technical and technical audiences.

The responsibilities are many, various, and not limited to those written in this document

Overall       

The Level II Network Support Associate troubleshoots complex network issues related to both Apple and PC networks, but approximately 85% Mac end users. There are after hours/on call requirements on a rotating schedule, and occasional after hours / weekend work. The Helpdesk operates 7:30AM-6:30PM.

Expertise in the following is preferred:

• OS: MacOS – Yosemite, El Capitan, Sierra, High Sierra, and iOS, Win7, 8, 10
• MS Office Suite: Mac – 11, & 16 / PC – 10, 13, & 16
• Adobe CC: 14, 17, & 18
• AV:  SEP, Def
• Presentation SW:  Keynote, Power Point, Skype for Business, AdobeConnect, Fuze, & WebEx
• Remote SW:  RDP, ARD, & Teamviewer
• Domain / Mail – Account administration, folder security, & general OU management
• MS AD, & Exchange
• Imaging:  WDS, Time Machine, & Deploy Studio
• A/V:  Crestron management SW
• App Virt:  Citrix Xenapp
• Cloud Storage:  Box – Account management, folder permissions, etc.
• Tel:  FreePBX
• Bonus Misc:  TrackIT, Microsoft Dynamics, Filemaker Pro

Responsibilities

General Telephone Support

• Resolve complex employee hardware and/or software issues and questions via telephone and/or email, noting that issues are escalated and complex therefore the end users may be frustrated or dissatisfied

Hardware Troubleshooting and Support

• Troubleshoot and diagnose complex hardware related issues for end users
• Direct end users to add, remove, and/or replace hardware and peripherals

Software Troubleshooting and Support

• Troubleshoot and diagnose software related issues for end users.
• Direct end users in person, via telephone or email, to install, remove and/or repair software and applications. Coaches end users in editing of BAT, INF, INI & CMD type files or registry settings as necessary
• Identify OS and service pack levels

Network Implementation, Maintenance & Troubleshooting

• Assist IT management in implementing network structure and design including; installing applications, implementing file system shares, group policy objects, backup procedures, and Active Directory layout according to the design of IT management. 
• Daily administration and troubleshooting of the corporate network, including maintaining domain and user accounts; monitoring network / sever performance and recommending improvements
• Maintain the enterprise anti-virus system and perform preventive maintenance by installing management approved upgrades and patches

Requirements

• Bachelors degree in IT, Information Systems or related area, or equivalent work experience.
• 2+ years experience in a helpdesk / IT support function
• Advanced understanding of computer hardware, software and networking.
• Ability to manage situations in which the end users are potentially frustrated and / or irate, in a calm manner.
• A strong understanding of computer hardware including cards and peripherals. 
• Able to quickly identify hardware issues and supply end users with corrective action.
• A strong understanding of the operation of DOS, Microsoft Windows, Microsoft Office and PC and Macintosh specific applications.
• Able to direct individuals in a timely and polite manner over a phone to add, remove, and / or replace hardware and peripherals or software and applications.
• Able to quickly identify OS and service pack levels and have an ability to understand and identify OS and application specific issues.
• Knowledge of how to install applications, implement file system shares, group policy objects, backup procedures, and implement Active Directory layout according to the design of IT management. 
• Experience maintaining domain and user accounts; monitoring network / sever performance and recommending improvements on all systems where applicable; maintaining the enterprise anti-virus system and performing preventive maintenance by installing management approved upgrades and patches.

The responsibilities are many, various, and not limited to those written in this document.

The Manager, Content Strategist collaborates with creative, strategy, analytics, and technical teams. They must be well versed in consumer experience insights and content creation best practices and principles. This position creates compelling content that resonates with the target audience and distributes content that drives traffic to websites, social media, landing pages and other consumer-facing channels.

Responsibilities

Campaign/Content Development 

• Own and manage content strategy and calendar creation to ensure content that is on brand and aligned with client strategies & business goals
• Continue to identify stories, themes and initiatives to highlight laddering up to objectives and planned content calendars: social and beyond
• Develops creatively inspiring content for a range of digital and social channels
• Provide strategic and innovative recommendations for creative campaign concepts, influencer activations and partnerships to be executed on clients’ social platforms
• Develop content and community management strategies across select client accounts
• Oversee influencer relationships and own the communications process for potential partners
• Capable of analyzing social metrics for report development and make forward recommendations based on insights
• Collaborate with Creative and Experience Strategy teams to create meaningful customer experiences, interactions, and visual design
• Provides oversight and general direction to Content Designers and Copywriters to help them create effective content in an efficient manner
• Demonstrates content expertise while collaborating with leadership of other Agency departments

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or equivalent industry experience
• 5+ years’ Agency experience or in Social or Content Strategy
• Has successfully launched multiple integrated campaigns where content strategy directly influenced the concept(s)
• Immersed into culture and trends whether personally and/or professionally
• Knowledgeable in all social platforms and content best practices, including TikTok, and easily adaptable & eager to master emerging platforms (ie: Clubhouse)
• Strong communication, organizational, and problem-solving skills. Comfortable and confident leading cross department teams, brainstorms, and projects forwards
• Understanding of paid social principles and how organic & paid social can work together
• Proficiency in video editing and photography a PLUS.
• Proficiency in Adobe Photoshop, Illustrator, and Acrobat on a Mac OSX platform a PLUS.

The responsibilities are many, various, and not limited to those written in this document.

The Marketing Strategy Analyst role is a new initiative here at Zimmerman where we are breaking down silos to ensure frictionless movement of information, education and innovation between the science and art of advertising. This is essential to ensuring exceptional work is not only produced but continues here at Zimmerman. This role will be the liaison between our consulting group and our media division to encourage technological and fluid growth for our clients.

Responsibilities

• Understanding the agency’s marketing constraints across all channels of engagement to understand how effective their offline and digital channels are
• Making recommendations on how to increase marketing efficiency, effectiveness, and ROI as well as where and when to advertise across the diverse channel base
• Working as the bridge between media, creative, strategy and consulting to ensure that the quality of the data and models are of the highest standard
• Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement
• Provide strategic thinking, and solution development across media strategy and ad technology
• Responsible for ensuring the design and implementation of digital marketing strategies (including media plans and pro formats) and technologies that deliver on client’s business and functional goals.
• Assess and evaluate the current offerings within the marketing technology landscape, providing POVs on the current state of the marketing place.
• Engage with business and technology leaders to understand strategy, articulate solution options, evaluate tradeoffs and influence key decisions.
• Develop and position Zimmerman as a thought leader in the digital advertising & ad tech space.
• Stay current emerging technologies and industry market trends, while ensuring the media teams are up to speed with these emerging trends.

• Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
• 5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
• 5+ years of experience in creating and executing digital marketing strategies and campaigns, specifically need to be able to develop media plans and pro forma
• 5+ years of experience in an analytics function with an advertising agency, ad tech company or supporting a marketing team
• Commercial experience in doing complex analysis with a data visualization background
• Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to executive and non-executive stakeholders
• Deep understanding of media channels, with experience in both online and offline media channels (performance media experience a plus)
• Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
• Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
• Strong understanding of the ad tech and marketing technology landscape and experience with relevant digital marketing technologies
• Hands on experience with ad technology (ad servers, DMPs, DSPs, cross device measurement), trafficking and optimizing programmatic media buys, and optimizing audiences
• Excellent presentation and communication skills.
• Experience supporting Media programs specifically; familiarity with metrics and measurement strategies across Brand and DR goals and online and offline channels.
• Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation.
• Adept at building cross-functional relationships and establishing influence with both internal and external partners
• Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
• Transform data into a digestible and presentable story based on the audience

The Paid Social Media Supervisor is accountable for building paid social strategies and programs that are part of a larger, integrated, retail program that is focused on meeting overall Client business goals. They are also responsible for the oversight of the paid social buying and planning process. It is also their responsibility to keep the agency up to speed on new and emerging technologies, tools and platforms where paid social media can thrive. The Paid Social media Supervisor will work alongside senior staff (traditional Account Management teams, Digital, Media and Creative teams) on the planning and implementation of social marketing initiatives and execution to serve the Client’s business as needed. 

Responsibilities

• The development of paid social media strategy & tactics
• Budget and bidding allocation across platforms
• Advanced audience targeting and segmentation
• Leveraging 1^st and 3^rd party data to build audiences
• Collaborative integration with Media teams to plan effectively
• Daily optimization of paid media spends across platforms
• Content development & optimization
• KPI tracking & Campaign monitoring
• Deck & POV preparation
• Weekly, Monthly & Quarterly Reporting
• Maintain media and vendor relationships where necessary
• Engage and activate both internal & external teams
• Provide analysis and develop testing plans with recommendations

Account Management

• Manage assigned Client(s) daily paid social projects and strategies
• Anticipate Client(s) needs, and work with the Social Marketing Director to keep the Agency in the position of leading
• Develop and distribute weekly/monthly campaign reports
• Track campaign performance with actionable optimization recommendations
• Maintain daily contact with internal Account Management as well as other internal departments
• Participate in needed client meetings/briefing sessions
• Proofread all communications, decks & reports to ensure information accuracy
• Maintain client brand guidelines and copy standards
• Manage multiple projects simultaneously while meeting deadlines

Social Campaign Development

• Work directly with traditional Account Management teams for the inclusion and consideration of paid social strategies and tactics in marketing efforts and campaigns
• Develop strategies and tactical recommendations for clients’ paid social media campaigns
• Manage the preparation and delivery of presentations to the Client
• Work with Media Planning and the Account Team in development of annual media plans and campaigns
• Develop unique, insightful and time-tested ideas to include with the holistic campaign
• Define strategy, tone and executable social ideas
• Utilize social tools and tools to identify opportunity

Social Campaign Execution

• Provide strategic guidance to clients and internal teams
• Develop and execute paid social programs that exceed client objectives
• Create measurable paid social programs that are on brand, strategy and budget
• Manage budget allocation, client billing, bidding and pricing structure
• Plan and monitor paid social media campaigns across platforms
• Identify competitive set and glean insights from social listening
• Gather and compile research data in a comprehensible format
• Compile and analyze data on a daily, weekly and monthly basis
• Generate incremental business opportunities within existing client base
• Optimize, QA and test multiple elements of paid campaigns on an ongoing basis

Requirements

• Bachelor's Degree in Advertising, Marketing, Business or related field
• 5+ years experience in Paid Social Media Marketing
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred (including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo).
• Be passionately in tune with latest social media developments, online behaviors, and trends.
• Proficiency in MS Word, Excel, PowerPoint, Keynote and current social media outlets (Facebook, Twitter, Google +,Instagram, Snapchat, Pinterest, etc.)
• Experience with social media management & social listening tools
• Experience with web-based research tools and methodologies and digital analytics
• Exceptional verbal and written communication, multi-tasking, networking, time management and interpersonal skills
• Urgency and a strong attention to detail, specifically with regards to written communications
• Strong command of the English language
• Agency experience a plus

The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

We are looking for a highly motivated individual with a strong, hands-on, programmatic trading background to join our rapidly growing Zimmerman Trade Desk (Programmatic Media team), with emphasis on Social platforms and campaigns.  The Programmatic Trader works closely with Social, Digital Media, Account Services, and Analytics teams to execute Programmatic media campaigns from start to finish and manage and exceed client KPI’s.  The Programmatic Trader is selected and placed into the position by the Director, Programmatic Trader. This position works under General Direction, providing overview of end result; work is completed under supervision of Director.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Own trades in multiple DSP’s, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data and audience analysis, etc.)
• Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting,
• Analyze campaign data & optimize towards maximum performance and client ROI
• Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term
• Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)
• Continually evaluate Programmatic strategies on your perspective accounts, identify and test growth opportunities
• Understand client brief and objectives to make partner and platform recommendations
• Proactively monitor campaign activity for delivery, ad quality and performance
• Work with Social, Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

Requirements

• Bachelor’s degree in related field
• 2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube.
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo.
• Deep understanding of DSP’s and related platform
• Advanced knowledge of Microsoft Excel
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Experience managing and coordinating efforts across various teams/offices
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

The SVP, Group Account Director works with the Executive Leadership Team in support of all advertising, marketing and business efforts for the accounts. This role is responsible for collaborating, leading and inspiring teams in an effort to provide great work for clients across multiple marketing channels. The SVP, Group Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The SVP, Group Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The SVP, Group Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The SVP, Group Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.

Responsibilities

Overall

• Play a key role in all advertising, marketing and business efforts for the account
• Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
• Monitor performance and impact of all programs/platforms to maximize effectiveness
• Develop relationships with client’s senior level counterpart and jointly handle unfamiliar problems, situations or issues
• Responsible for client discovery process (gathering all marketing information and historical learnings)
• Understand the client’s marketing objectives and develop measurements for ROI, ROO and others as needed
• Responsible for ensuring clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends
• Assist in developing and presenting annual client P&L, compensation agreements, and oversees account profitability

Account Stewardship

• Work with all agency departments to monitor goals are being met
• Work to develop effective policies and procedures to keep ahead of changing client needs
• Manage internal staff in creating strategic direction, demographic and market analysis and recommendations on national and local media plans including traditional, social and digital channels that drive traffic and awareness resulting in growth in system transactions and sales
• Monitor and recommend changes to Agency resources on account, as appropriate

Creative

• Client contact during product selection and strategy focus meetings for all creative projects (i.e. TV, Radio, Print, POP, Outdoor, Digital, Social)
• Participate in the development of annual/quarterly creative strategies (Present to client as needed
• Work hand-in hand with Creative Team in exploring new creative concepts and provide ideas/input
• Work closely with Creative Director in the production of ground-up agency work
• Attend TV shoots as necessary
• Work with strategic planning in developing creative briefs
• Consult with with VP, Operations on legality of concepts and creative product
• Monitor quality, timeliness and cost efficiency of Agency creative product
• Monitor that all agency communications are:
• True to brand initiative / creative brief
• Appropriate in tone
• True to the targeted consumer
• Consistent with campaign objectives / tone

Media

• Monitor media functions (planning & buying) from Media partner agency (OMD) to deliver desired results. Recommend changes to planning / buying process and resources, as necessary
• Work with Media Director with annual planning process, overseeing development of strategic direction, guidelines and budget parameters for plan
• Work with media departments (Planning / Buying) in development of new and added-value media ideas
• Oversee annual, quarterly and monthly content and media calendars to manage and plan specific, timely marketing campaigns

Marketing/Advertising

• Participate in future planning and idea generation
• Provide strategic direction and formulate innovative solutions to existing marketing and advertising problems
• Monitor plan development
• Work with Account Directors in development of marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
• Work with Account Directors and Regional Teams in development of new product launch plans
• Work with Field promotional team in development and presentation of promotional ideas
• Develop and present various plans to client stakeholders, as appropriate
• Monitor HQ and Regional work to help secure desired brand scorecard measures. Work with strategic planning to help accomplish this
• Work with strategic planning to provide relevant/up-to-date market profile analysis and information for their markets

Strategic Planning:

• Work, as needed, with strategic planning group to meet the research and planning needs of national and regional offices

Agency Integration

• Foster environment of shared information and resources
• Develop a close working relationship with Branding agency, OMD and any other partner agencies
• Work with branding agency in exchanging marketing and advertising ideas and information
• Work with Zimmerman's Chief Operating Officer to develop and maintain consistent and efficient processes and communication

Financial

• Assist in development of annual P&L budgets
• Assist in providing accurate and timely annual/quarterly Agency billing projections to Omnicom

Contract

• Assist in development of staffing analysis for annual contract discussions
• Assist in development of annual staffing recommendation

Staffing

• Monitor and make recommendations to ensure staffing needs on account are met
• Maintain strong ties for recruiting best personnel
• Cultivate and maintain relationship with HQ Agency staff

Training

• Assist in development and implementation of training programs Agency-wide

Office Management

• Work with Human Resources, IT and Accounting departments to help ensure the needs of team are met

Agency Management

• Fulfill role in various meetings by providing input, ideas and plans, as appropriate
• Play key role in the advancement of Agency-owned subsidiaries

New Business

• Work with Executives in new business efforts
• Identify and facilitate business-building efforts across the country

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• 10+ years experience as an Account Director or Group Account Director in a full service agency
• At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
• Proven leadership abilities and managerial experience as a disciplined team leader. 
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
• Experience working collaboratively within a multi-disciplinary coalition of agency partners
• Comfortably and effectively interact with senior leadership
• Marketer of today with sound, hands-on integrated marketing experience
• Great relationship building qualities
• Strong coaching and mentoring skills
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

 
The responsibilities are many, various, and not limited to those written in this document

Overall Objective: 

The Strategy Director plays a vital role in developing business solutions and marketing campaigns for a range of products and services.  This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Strategy Director uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Strategy Director works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

Responsibilities include:                

• Strategic POV’s, Comm Plans, Research Designs, including Demand and Brand Triggers
• Understand Company, Competitive, Cultural, Consumer, and Category insights
• Secondary and Syndicated research mining and analysis
• Lead a team of planners and/or planning associates as assigned.
• Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
• Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Strategic direction that will contribute toward increased business and stronger marketing strategies for clients.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences
• Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
• Analysis of a wide range of information in great detail to gain a comprehensive context to advertising strategies including: demographics; socio-economics and the market for the client's product and market share; helping to commission research from Zimmerman and/or outside organizations
• Unearthing new cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
• Finding an 'angle' on a specific product or service on which to base an advertising campaign
• Researching the product or service, which may involve gaining technical or specific knowledge; reconciling the differences between consumers' current perceptions of the brand and the way in which the client wishes the brand to be perceived
• Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
• Presenting conclusions and ideas to clients and other agency staff
• Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

Requirements

• 7+ years of relevant experience
• Bachelor’s Degree in ideally marketing, anthropology, sociology, psychology or other social science
• Team leadership skills
• Understanding of traditional, as well as modern primary research methods
• Ability to translate research and analytics to insights
• Proven ability to manage a team
• Exceptional communication skills
• Must be able to travel both domestic and internationally as necessary
• Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy
• Overall, the successful candidate will be curious, courageous, and creative in their approach to problem solving

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The User Experience Designer works closely with Development, Creative and Account Services teams to produce detailed plans that provide the basis for user flows, wireframes, and prototypes for digital products presented to clients. Inter-departmental communication and ability to work under tight deadlines are essential.

Responsibilities

• Work with graphic designers, strategists, and production team to create user experience flows for interactive applications including web sites and applications
• Guides in the planning of new projects to ensure features will adequately meet the users and client goals
• Collaborate with UX Researcher to capture and synthesize insights from the field to ideate, prototype and deliver designs to development teams to make them a reality
• Provide consultation to visual designers and developers to ensure defined UX-planning is executed
• Effectively present information in one-on-one and small group situations to clients, agency employees, and vendors
• Apply, evangelize, and train others in best practices for user-centered design
• Stay current with core web development technology trends, capabilities, and limitations

Requirements

• Bachelor’s degree in related field
• 2+ years creating user experience wireframes and prototypes
• Excellent presentation skills and attention to detail
• Knowledge of Web standards, technologies, and terminology
• Solid understanding of interaction design principles
• Experience working with Sketch, InVision, and other industry standard wireframing tools
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines

The responsibilities are many, various, and not limited to those written in this document