Impossible is no excuse

Overall Objective

The Account Coordinator is an entry level position that assists the Account Supervisors and Account Executives in the execution of day-to-day tasks needed to develop world-class marketing programs that drive retail success for our Clients. Work is completed under the guidance of the Account team leadership.  The Account Coordinator is selected and placed into the position by the Account Director. This position works under general supervision with the Account Director providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. Develops solutions to moderately complex problems. Approval necessary when deviating from standard and routine practices or procedures.

General Responsibilities

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client.  Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies. 

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
• Ensure that store visits/phone calls are documented with written contact reports.
• Ensure compliance with Agency/Client Scope of Work document
• Establish continuing staff training programs that insure continued growth of staff working on Client business

Marketing / Special Projects:

• Initiate and guide development of annual strategic marketing communications/advertising plan
• Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
• Attend monthly marketing / advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients
• Develop objectives/strategies for market-specific launch plans utilizing media-provided added-value opportunities
• Ensure that annual market profile books are developed
• Assign Client research requests, as needed
• Stay updated with industry news (magazines, websites, etc.)

Creative Involvement:

• Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs
• Develop and review creative brief(s) for inclusion of necessary marketing checkpoints to ensure the creative team has a sound platform on which to build creative
• Work with the creative and account teams to develop the most effective method of presenting advertising to clients.
• Facilitate development of appropriate creative concepts for special projects/promotions
• Responsible for coordination of Hispanic marketing/promotions/advertising campaigns, as appropriate
• Review focus group results with Client management to help support future direction
• Present copy-testing results to help sell-in creative campaign strategies
• Be familiar with the Client website and all creative at each touchpoint

Media:

• Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
• Oversee the forecasting and maintenance of fiscal year advertising budgets
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
• Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
• Ensure all media projects / buys are implemented in an accurate and timely fashion
• In coordination with media planning, present buy and post-buy recaps to Client
• Work with media planning in identifying new media opportunities
• Contact accounting and buyers regarding past due payment on invoices.
• Oversee provision of monthly media updates, including media budgets and media calendars
• Report / communicate value of media placement to Client
• Ensure that Account Supervisors provide Client with latest media plans and spot TV schedules
• Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/ psychographic trend information for markets
• Be familiar with the television and radio rankers for each market
• Submit request from clients regarding media coverage and spill reports
• Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
• Discuss value-added merchandising needs with media buyers

Digital/Interactive

• Work with team to develop comprehensive interactive strategy to include web site development, content management and social media
• Identify social marketing opportunities
• Provide new digital media opportunities to enhance the clients awareness and drive sales

Competitive:

• Oversee collection and reporting of all pertinent competitive advertising information to Client (creative, media presence, targeted marketing efforts).

Promotional:

• Brainstorm possible promotions and solutions to market issues
• Identify and evaluate local event promotional opportunities
• Meet with promoter; determine marketing objectives, anticipate results / benefits; review promoter proposal; determine interest; discuss with media planning / obtain evaluation
• Following AS value-evaluation, responsible for submitting worthwhile promotional opportunities for media department evaluation

Strategic Planning

• Review all syndicated research for full understanding of industry and category opportunities
• Proactively recommend research initiatives for better consumer insights: Ethnography, Qualitative, Quantitative
• Provide accurate research insights to enhance annual strategic plan

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 6+ years experience as an Account Director or Account Supervisor in a full service agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

The responsibilities are many, various, and not limited to those written in this document

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans. Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  Account Executives oversee the day to day work of Jr. Account Executives and Account Coordinators.

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Ad Operations Specialist (AdOps) is responsible for creating, implementing, testing and trouble-shooting digital tracking initiatives based on the requirements provided by clients, internal strategy, analysts, vendors and developers.  Using that information AdOps will setup online tracking and then monitor the results for the agency and client.  The Ad Operations Specialist must be accustomed to working in a dynamic, time-compressed, high-tech environment and completing a variety of tasks in parallel.  Since this individual will be working with both external clients and vendors, along with internal teams, excellent communication and documentation skills are a must.  This position is expected to work with only general direction and guidance from the Ad Operations Manager to deliver consistent results.  This individual is expected to draw heavily on their independent expertise, web development knowledge and implementation experience to successfully complete their assigned tasks in a timely manner. 

Responsibilities

• Knowledgeable in web tracking technologies, related tracking platforms and upcoming trends in the space. They will be required to learn new technologies and systems as the need arises.
• Work on various web tracking initiatives with the responsibility of clearly setting and communicating expectations with all stakeholders.
• Establish and successfully manage against implementation timelines.
• Ensure projects are on track, so that accurate information is reliably captured and provides the necessary insight to inform the agency’s digital marketing strategies.
• Proactively conduct in-depth quality assurance through the use of debugging and analytical tools to ensure data accuracy and hygiene.
• Lead in troubleshooting known or suspected problems with the tagging/tracking technology used in implemented projects.
• Communicate with internal teams regarding strategy and business needs and create tracking plans to support those endeavors.
• Handle multiple projects and clients simultaneously.
• Work under tight deadlines and have strong attention to detail.

Requirements

• Preferably 2+ years in development, the digital space or web content management
• Minimum of 2+ years in digital advertising operations, web tagging and/or tracking
• Excellent documentation, organizational and communication skills
• Ad Ops, tracking and tagging expertise in one or more of the following:
  • Display (Sizmek, DCM, Facebook, media vendor pixels)
  • Social Media (Facebook, Twitter, Instagram, Pinterest)
  • SEM (AdWords, Gemini, Bing)
  • Email/CRM
  • Web Analytics (Google Analytics, CoreMetrics, SiteCatalyst)
  • Audience Insights pixels (DataLogix, BlueKai, Quantcast)
• General knowledge of HTML and JavaScript
• Strong attention to detail
• Ability to work independently and as part of a team
• Knowledge of or experience with two or more of the following is a plus:
  • Debugging processes
  • JavaScript/HTML5/CSS
  • WordPress
  • Ad Ops, tracking and tagging with: Ensighten, TagMan, Tealium, Satellite, OpenTag, Tag Commander, Super Tag, Site Tagger, Bright Tag

The responsibilities are many, various and not limited to those written in this document.

Overall Objective

The Digital Marketing Manager is responsible for the day-to-day administration of digital marketing and advertising initiatives for agency clients. They are instrumental in the development and implementation of new initiatives, and also assist in the development of marketing and advertising strategies, including gathering and analyzing information. Digital Marketing Managers should have a thorough understanding of the advertising industry; as well as possess a strong background in digital, search and social marketing.

Digital Marketing Managers are in direct contact with the Account Management teams and should maintain these relationships on a daily basis. It is the objective of the Digital Marketing Manager to secure the Clients’ and Account teams’ confidence as a digital advertising professional who can support their digital marketing and advertising strategies and initiatives.

Responsibilities

• Work with Digital Director to plan, organize, activate and control the day-to-day strategy, reporting and executional process while bringing a perspective to strategy development and the execution of digital creative and media plans
• Work with senior staff (Account Management teams, Interactive, Media and Creative teams) on the planning and implementation of digital advertising and marketing initiatives to serve the Clients’ business as needed.
• This includes the development of digital media plans, budget allocation planning and management, ground research, the supervision of creative development and production, and campaign effectiveness monitoring.
• Engage and activate both internal team members and the Client to maximize effectiveness.

Account Management 

• Manage assigned Client(s) daily digital Google Ads, Bing Ads, YouTube Pre-Roll and Facebook Ads Manager projects and implementation in accordance with strategy
• Anticipate Client(s) needs, and work with the Digital Director to keep the Agency in the position of leading client success around digital pay per click, display and social advertising.
• Track daily and report weekly campaign performance, including: web and media unit analytics, search performance, PPC performance and social platform performance, Assist account teams in determination of monthly media budgets for Client(s)
• Maintain daily contact with internal Account Management as well as other internal departments around issues or opportunities to correct or improve the optimization of client digital ad campaigns.
• Keep Account Management informed of Client relations.

Interactive Campaign Development – Media & Creative

• Work directly with Account Management teams for the inclusion and consideration of digital strategies and tactics in marketing efforts and campaigns.
• Manage the preparation, optimization and delivery of digital Pay-Per-Click campaigns for the Client.
• Provide strategic guidance to Account Service and Creative Teams during plan development.
• Assure that Client(s) are aware of and understand Agency procedures as well as timelines for new initiatives or projects.
• Monitor production timetables and ensure each milestone is met and addressed, keeping Client(s) and Account Teams apprised of process and time line ramifications.
• Assist Digital Director in gathering and creating new business pitch strategy and materials.

General Client/Account Support 

• Monitor and report competitive actions and/or initiatives.
• Update monthly digital reports to keep Agency staff/Client(s) up to date on the status and results of all initiatives.
• Participate in weekly status calls/meetings.
• Monitor and Trigger Client/Vendor billing and payments, when applicable.
• Review and be familiar with all contractual agreements with the Client, vendors and other partnerships.
• Train account teams on the digital side of the business along with training on their internal operational responsibilities.

Management  

• If applicable, provide accurate direction to Digital Account Team, and assure support staff follows Agency procedures and fulfills job responsibilities.
• Participate in training of new employees, when applicable.

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or other related field.
• At least 5 years experience in Digital Marketing, Digital Display and SEM/Paid Search Account Advertising preferred.
• Google Ads Certified with familiarity with interactive media and development, including “call to action” best practices, graphic design, user experience definition, content strategy and development, and programming technologies.
• Strong writing, presentation and client-facing communication skills (presentation and Google Ads campaign optimization samples may be requested)
• Excellent multi-tasking, networking, time management and interpersonal skills.
• Proficiency in Microsoft Word, Excel, PowerPoint, Google Ads, Bing Ads, Facebook Ads Manager 

The responsibilities are many, various, and not limited to those written in this document. 

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The responsibilities are many, various, and not limited to those written in this document

The Digital Media Supervisor works with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital media strategies for each campaign. The Digital Media Supervisor will also work with media vendors and negotiate rates.  The Digital Media Supervisor is selected and placed into the position by the EVP, Director of Media Services.

Responsibilities

• Perform online media planning for digital clients
• Pre-campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Prepare media plans and presentations for clients
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns   CPM, CPC, CPA, Keyword Listings, etc
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including:

• Organizing creative specifications for media placements
• Ensuring all advertising is sent to the correct publisher
• Monitoring creative units to make sure they are running correctly
• Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Requirements

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• A minimum of 5 years of online media planning and buying experience in an interactive agency
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate)
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The responsibilities are many, various, and not limited to those written in this document

Experience Strategists (ES) at Zimmerman Advertising are curious by nature, focused on identifying trends and technology that help connect people with products and/or services; they contribute to a variety of efforts aimed at delivering innovative and connected experiences for our clients and their customers.

They are ongoing consultants in all aspects of experience strategy, from communications planning to the development of experience maps, digital strategy/UX, campaign architecture, social media strategy, content and design. The ES team sits at the intersection of the Strategy, Media and Creative departments; working with all to ensure a consistent, innovative approach to client objectives or proactive agency thinking. It helps shape the customer experience – working in concert with a variety of teams within the agency – to inform content and experiences that have a positive and demonstrable impact on our client’s business.

In this role, you should be prepared to lead or assist in:

• Cultivating and supporting the growth of client insight
• Championing customer insights among clients and internal teams
• Helping to frame client business problems to provide context for the agency’s strategic, media and creative efforts
• Partnering with analytics to understand current-state client data, as well as future-state data impact of proposed agency solutions
• Thinking like customers to help define the experiences which best align to client objectives, or opportunities
• Leveraging business strategy, customer insight, market insight, product/service design and technology into actionable experience strategy that will delight and serve customers
• Advocating for the customer experience in conversations with internal cross-disciplinary teams, company leaders, and analysts to grow the influence of experience thinking

Requirements

• Bachelor’s Degree in Advertising, Marketing, Business or other related field.
• 6+ years experience in Social Media Marketing, Digital Media, or Digital Strategy
• Be passionately in tune with latest social media developments, online behaviors, and trends.
• Proficiency in MS Word, Excel, PowerPoint, Keynote and current social media outlets (Facebook, Twitter, Google +,Instagram, Vine, Snapchat, Pinterest, etc.)
• Experience in formulating and driving long-term strategic account plans, strategies & roadmaps
• Exceptional at building and presenting concepts/programs for clients and new business opportunities
• Exceptional verbal and written communication, multi-tasking, networking, time management and interpersonal skills
• Urgency and a strong attention to detail, specifically with regards to written communications
• Strong command of the English language Strong initiative and willingness to approach work with a sense of urgency
• Strong business ethics; be reliable and dependable

The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

The Integrated Media Planner provides exceptional service to the client and timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analysis.  This position reports directly to a Media Supervisor.  The Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional media campaigns, including;
  • National and local broadcast television in traditional and direct response formats, cable television, radio, Outdoor advertising , Local newspaper and magazine (offline & online)
  • Couponing via FSI, shared and direct mail alternatives
  • Local events ideation and implementation, i.e., local guerilla marketing
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• train assistant level employees
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan traditional media campaign strategy in tandem with interactive media team
• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Complete assigned areas of the annual media plan(s) in their entirety
• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Maintain all activity, including requesting and presenting added value and regular status reports (i.e. positioning and post reports on media and added value when applicable) in a timely manner
• Negotiate the print/OOH rates and added value
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• 2+ years media planning experience as a Junior or Mid-level Planner
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• A four year college degree or equivalent in Field
• Experience in working with retail clients is highly desirable
• Understanding of Interactive advertising preferred but not required
• Full service agency experience preferred, but not required

Overview: 

The Paid Search Supervisor is accountable for successfully managing SEO/SEM campaigns for clients. This role is the go-to-expert, successfully leading the day-to-day management of complex and sophisticated Search Campaigns; act as the central hub of collaboration and problem solving across various departments/resources, while delivering against aggress client objectives. The Paid Search Supervisor is expected to mine data to continuously improve marketing spend and return on investment. This role will be asked to learn new data sources and new analytical tools, as well as provide recommendations to management.

Responsibilities:

Search Campaign Management

• Perform recurring and ad hoc data analysis to identify and interpret trends or patterns in complex data sets
• Analyze historical data and identify patterns
• Responsible for campaign set-up
• Translate data-findings into insights (working with our team of strategists when appropriate)
• Perform day-to-day campaign activities for enterprise level Paid Search (PPC) campaigns, including: bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc..
• May oversee multiple accounts providing oversight, coordination and escalation for team
• Can act as the main point of contact for the client, internal departments and third party providers; Guided by leadership, spearhead collaboration, facilitate discussions, planning and project management
• Can be a point of escalation for the day-to-day client contact
• Contribute to the development and execution of market strategies for Paid Search campaigns, including developing strategic roadmaps, test plans and risk/benefit analysis; as well as analyzing results and developing actionable insights

Analysis, Thought Leadership & Communication

• Employ analytical reasoning, data analysis, and problem solving skills to effectively and efficiently manage campaigns
• Demonstrate thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases and performance reports
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship

Teamwork and Project Management

• Provide proactive mentorship of Search Analysts; effectively communicating task execution and timeline requirements, strategic guidance, and constructive feedback to aid in their growth in their core functional areas
• Maintain filing structure for Department
• Identify new process improvement opportunities
• Actively monitor and share industry news, online marketing trends, industry tools and internal cross-team key learnings
• Work comfortably in dynamic, time intensive environments where consistent and competing priorities are commonplace
• Use interpersonal skills to influence customers, suppliers and other comparable level managers
• Demonstrate a solutions-oriented approach to solving challenges, sometimes under tight deadlines
• Assist with team management activities such as staff training, work management and recruitment

Requirements:

• Bachelor’s degree in engineering, statistics, mathematics, computer science or a related discipline emphasizing scientific inquiry
• 3-5 year(s) experience working in SEM, preferably agency-side
• Understanding of scientific method along with analytics knowledge (statistical significance, confidence intervals, etc.)
• Strong professional presence and communication skills
• Uses acquired expertise and knowledge to solve business challenges and provide focus to subordinates
• Ability to work independently and effectively multitask across multiple priorities
• Solid experience with AdWords, Google Display Network, Google Analytics, Bing Ads
• AdWords and Bing Certified
• Comprehensive data analysis and problem solving skills; able to draw conclusions and, with guidance, able to devise strategic recommendations based on findings
• Strong Microsoft Excel skills; pivot table, Vlookups, and chart building
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization.

The responsibilities are many, various, and not limited to those written in this document

The Paid Social Media Supervisor is accountable for building paid social strategies and programs that are part of a larger, integrated, retail program that is focused on meeting overall Client business goals. They are also responsible for the oversight of the paid social buying and planning process. It is also their responsibility to keep the agency up to speed on new and emerging technologies, tools and platforms where paid social media can thrive. The Paid Social media Supervisor will work alongside senior staff (traditional Account Management teams, Digital, Media and Creative teams) on the planning and implementation of social marketing initiatives and execution to serve the Client’s business as needed. 

Responsibilities

• The development of paid social media strategy & tactics
• Budget and bidding allocation across platforms
• Advanced audience targeting and segmentation
• Leveraging 1^st and 3^rd party data to build audiences
• Collaborative integration with Media teams to plan effectively
• Daily optimization of paid media spends across platforms
• Content development & optimization
• KPI tracking & Campaign monitoring
• Deck & POV preparation
• Weekly, Monthly & Quarterly Reporting
• Maintain media and vendor relationships where necessary
• Engage and activate both internal & external teams
• Provide analysis and develop testing plans with recommendations

Account Management

• Manage assigned Client(s) daily paid social projects and strategies
• Anticipate Client(s) needs, and work with the Social Marketing Director to keep the Agency in the position of leading
• Develop and distribute weekly/monthly campaign reports
• Track campaign performance with actionable optimization recommendations
• Maintain daily contact with internal Account Management as well as other internal departments
• Participate in needed client meetings/briefing sessions
• Proofread all communications, decks & reports to ensure information accuracy
• Maintain client brand guidelines and copy standards
• Manage multiple projects simultaneously while meeting deadlines

Social Campaign Development

• Work directly with traditional Account Management teams for the inclusion and consideration of paid social strategies and tactics in marketing efforts and campaigns
• Develop strategies and tactical recommendations for clients’ paid social media campaigns
• Manage the preparation and delivery of presentations to the Client
• Work with Media Planning and the Account Team in development of annual media plans and campaigns
• Develop unique, insightful and time-tested ideas to include with the holistic campaign
• Define strategy, tone and executable social ideas
• Utilize social tools and tools to identify opportunity

Social Campaign Execution

• Provide strategic guidance to clients and internal teams
• Develop and execute paid social programs that exceed client objectives
• Create measurable paid social programs that are on brand, strategy and budget
• Manage budget allocation, client billing, bidding and pricing structure
• Plan and monitor paid social media campaigns across platforms
• Identify competitive set and glean insights from social listening
• Gather and compile research data in a comprehensible format
• Compile and analyze data on a daily, weekly and monthly basis
• Generate incremental business opportunities within existing client base
• Optimize, QA and test multiple elements of paid campaigns on an ongoing basis

Requirements

• Bachelor's Degree in Advertising, Marketing, Business or related field
• 5+ years experience in Paid Social Media Marketing
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred (including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo).
• Be passionately in tune with latest social media developments, online behaviors, and trends.
• Proficiency in MS Word, Excel, PowerPoint, Keynote and current social media outlets (Facebook, Twitter, Google +,Instagram, Snapchat, Pinterest, etc.)
• Experience with social media management & social listening tools
• Experience with web-based research tools and methodologies and digital analytics
• Exceptional verbal and written communication, multi-tasking, networking, time management and interpersonal skills
• Urgency and a strong attention to detail, specifically with regards to written communications
• Strong command of the English language
• Agency experience a plus

The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

We are looking for a highly motivated individual with a strong hands-on programmatic trading background to join our rapidly growing Programmatic team, with emphasis on Social platforms and campaigns.  The Programmatic Trader works closely with Social, Digital Media, Account Services, and Analytics teams to execute Programmatic media campaigns from start to finish and manage and exceed client KPI’s.  The Programmatic Trader is selected and placed into the position by the Director, Programmatic Trader. This position works under General Direction, providing overview of end result; work is completed under supervision of Director.  Incumbent uses independent judgment and discretion to accomplish tasks.  Plans/schedules/arranges own activities.  Has considerable latitude of discretion and judgment within scope of position.  Develops solutions to complex problems.

Responsibilities

• Own trades in multiple DSP’s, with a deep understanding of campaign management and optimization strategies (bid management, tactics, data and audience analysis, etc.)
• Execute programmatic campaigns from start to finish; setup, implementation, optimizations, reporting,
• Analyze campaign data & optimize towards maximum performance and client ROI
• Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term
• Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)
• Continually evaluate Programmatic strategies on your perspective accounts, identify and test growth opportunities
• Understand client brief and objectives to make partner and platform recommendations
• Proactively monitor campaign activity for delivery, ad quality and performance
• Work with Social, Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

Requirements

• Bachelor’s degree in related field
• 4+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube.
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo.
• Deep understanding of DSP’s and related platformAdvanced knowledge of Microsoft Excel
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics
• Experience managing and coordinating efforts across various teams/offices
• Excellent presentation skills & and attention to detail
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

The SVP, Group Account Director works with the Executive Leadership Team in support of all advertising, marketing and business efforts for the accounts. This role is responsible for collaborating, leading and inspiring teams in an effort to provide great work for clients across multiple marketing channels. The SVP, Group Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The SVP, Group Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The SVP, Group Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The SVP, Group Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.

Responsibilities

Overall

• Play a key role in all advertising, marketing and business efforts for the account
• Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
• Monitor performance and impact of all programs/platforms to maximize effectiveness
• Develop relationships with client’s senior level counterpart and jointly handle unfamiliar problems, situations or issues
• Responsible for client discovery process (gathering all marketing information and historical learnings)
• Understand the client’s marketing objectives and develop measurements for ROI, ROO and others as needed
• Responsible for ensuring clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends
• Assist in developing and presenting annual client P&L, compensation agreements, and oversees account profitability

Account Stewardship

• Work with all agency departments to monitor goals are being met
• Work to develop effective policies and procedures to keep ahead of changing client needs
• Manage internal staff in creating strategic direction, demographic and market analysis and recommendations on national and local media plans including traditional, social and digital channels that drive traffic and awareness resulting in growth in system transactions and sales
• Monitor and recommend changes to Agency resources on account, as appropriate

Creative

• Client contact during product selection and strategy focus meetings for all creative projects (i.e. TV, Radio, Print, POP, Outdoor, Digital, Social)
• Participate in the development of annual/quarterly creative strategies (Present to client as needed
• Work hand-in hand with Creative Team in exploring new creative concepts and provide ideas/input
• Work closely with Creative Director in the production of ground-up agency work
• Attend TV shoots as necessary
• Work with strategic planning in developing creative briefs
• Consult with with VP, Operations on legality of concepts and creative product
• Monitor quality, timeliness and cost efficiency of Agency creative product
• Monitor that all agency communications are:
• True to brand initiative / creative brief
• Appropriate in ton
• True to the targeted consumer
• Consistent with campaign objectives / tone

Media

• Monitor media functions (planning & buying) from Media partner agency (OMD) to deliver desired results. Recommend changes to planning / buying process and resources, as necessary
• Work with Media Director with annual planning process, overseeing development of strategic direction, guidelines and budget parameters for plan
• Work with media departments (Planning / Buying) in development of new and added-value media ideas
• Oversee annual, quarterly and monthly content and media calendars to manage and plan specific, timely marketing campaigns

Marketing/Advertising

• Participate in future planning and idea generation
• Provide strategic direction and formulate innovative solutions to existing marketing and advertising problems
• Monitor plan development
• Work with Account Directors in development of marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
• Work with Account Directors and Regional Teams in development of new product launch plans
• Work with Field promotional team in development and presentation of promotional ideas
• Develop and present various plans to client stakeholders, as appropriate
• Monitor HQ and Regional work to help secure desired brand scorecard measures. Work with strategic planning to help accomplish this
• Work with strategic planning to provide relevant/up-to-date market profile analysis and information for their markets

Strategic Planning:

• Work, as needed, with strategic planning group to meet the research and planning needs of national and regional offices

Agency Integration

• Foster environment of shared information and resources
• Develop a close working relationship with Branding agency, OMD and any other partner agencies
• Work with branding agency in exchanging marketing and advertising ideas and information
• Work with Zimmerman's Chief Operating Officer to develop and maintain consistent and efficient processes and communication

Financial

• Assist in development of annual P&L budgets
• Assist in providing accurate and timely annual/quarterly Agency billing projections to Omnicom

Contract

• Assist in development of staffing analysis for annual contract discussions
• Assist in development of annual staffing recommendation

Staffing

• Monitor and make recommendations to ensure staffing needs on account are met
• Maintain strong ties for recruiting best personnel
• Cultivate and maintain relationship with HQ Agency staff

Training

• Assist in development and implementation of training programs Agency-wide

Office Management

• Work with Human Resources, IT and Accounting departments to help ensure the needs of team are met

Agency Management

• Fulfill role in various meetings by providing input, ideas and plans, as appropriate
• Play key role in the advancement of Agency-owned subsidiaries

New Business

• Work with Executives in new business efforts
• Identify and facilitate business-building efforts across the country

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• 10+ years experience as an Account Director or Group Account Director in a full service agency
• At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
• Proven leadership abilities and managerial experience as a disciplined team leader. 
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
• Experience working collaboratively within a multi-disciplinary coalition of agency partners
• Comfortably and effectively interact with senior leadership
• Marketer of today with sound, hands-on integrated marketing experience
• Great relationship building qualities
• Strong coaching and mentoring skills
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

 
The responsibilities are many, various, and not limited to those written in this document

Overall Objective: 

The Strategy Director plays a vital role in developing business solutions and marketing campaigns for a range of products and services.  This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Strategy Director uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Strategy Director works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

Responsibilities include:                

• Strategic POV’s, Comm Plans, Research Designs, including Demand and Brand Triggers
• Understand Company, Competitive, Cultural, Consumer, and Category insights
• Secondary and Syndicated research mining and analysis
• Lead a team of planners and/or planning associates as assigned.
• Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
• Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Strategic direction that will contribute toward increased business and stronger marketing strategies for clients.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences
• Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
• Analysis of a wide range of information in great detail to gain a comprehensive context to advertising strategies including: demographics; socio-economics and the market for the client's product and market share; helping to commission research from Zimmerman and/or outside organizations
• Unearthing new cultural and social trends, and their impact on consumers' attitudes, behavior and perceptions
• Finding an 'angle' on a specific product or service on which to base an advertising campaign
• Researching the product or service, which may involve gaining technical or specific knowledge; reconciling the differences between consumers' current perceptions of the brand and the way in which the client wishes the brand to be perceived
• Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
• Presenting conclusions and ideas to clients and other agency staff
• Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

Requirements

• 7+ years of relevant experience
• Bachelor’s Degree in ideally marketing, anthropology, sociology, psychology or other social science
• Team leadership skills
• Understanding of traditional, as well as modern primary research methods
• Ability to translate research and analytics to insights
• Proven ability to manage a team
• Exceptional communication skills
• Must be able to travel both domestic and internationally as necessary
• Must be able to cover all costs associated with travel, to be reimbursed by the company in accordance with the company expense reimbursement policy
• Overall, the successful candidate will be curious, courageous, and creative in their approach to problem solving

The responsibilities are many, various, and not limited to those written in this document