KAY JEWELERS.
EVERY KISS.
When it came to elevating America's #1 jewelry retailer, KAY Jewelers turned to Zimmerman to reimagine the iconic brand's role in modern-day love.
Through data-driven insights, a digital focus and innovative activations, we took KAY from saying "Every kiss begins with KAY" to owning #EveryKiss.
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/sofa-clipped.png)
UNSTOPPABLE
LOVE STORIES
#EVERYKISS
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/colored-lips.png)
EVERY KISS.
FOR ALL LOVE
Every Kiss is more than just a tagline — we saw it as a rallying cry. That's why we launched an #EveryKiss challenge for PRIDE month, transforming KAY's brand evolution into an online phenomenon.
With celebrity couples and influencers, user-focused digital experiences and a cohesive message, masses joined in celebrating their kiss, and every kiss… with KAY.
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/red_iphone_with_send.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/colored-lips.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/colored-lips.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/colored-lips.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/colored-lips.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/iphone-800px.png)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta1.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta2.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta3.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta4.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta5.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta6.jpg)
![](https://www.zadv.com/wp-content/themes/zimmerman/clients/work/kay/assets/images/insta7.jpg)
THE OFFICIAL
SPONSOR OF EVERY
NEW YEAR'S KISS.
"The most participated in hashtag challenge campaign in the existence of TikTok."
Strategic partnerships and a solid influencer program made it possible for #EveryKiss to flood the feeds of fans across the globe, resulting in one of the most viral TikTok social campaigns, ever.