Times are tough on everyone. But now, more than ever, people are looking to get away. However, with the challenges of inflation, people want to be sure they're getting the most for their vacation dollar. So JetBlue Vacations enlisted Zimmerman to let people know, with a JetBlue Vacations Package, they will get more than just a great trip.

With all the added perks, benefits and Local Insider Experience, they will get an amazing experience. Hence, “more vacay than they pay” for. In this campaign, we created a literal “package” as a mnemonic device and a simple, smart way to communicate the amazing value of a JetBlue Vacations Package.