Case Study - Autonation
To help support their efforts fighting breast cancer, AutoNation asked Zimmerman to create a print ad. We decided to create a movement. The result? DRV PNK — a pink license plate frame, coupled with a donation to breast cancer research, for every vehicle sold and serviced.
With well over a half million pink plates on the road today, DRV PNK is not only a symbol of support, it is a rallying cry that has become synonymous with the brand. As of now, this initiative has raised over $35 million in donations… all to help drive out breast cancer.