Armed with audience insights from Omni, we activate our “Wow. Yes. Now.” approach to shape consumer decisions at every stage of the path to purchase.

• For prospects, we drive the “wow” moment, using captivating messaging and disruptive media to elicit an emotional response: “I want it.”
• For growth audiences, we spark the “yes” moment, using convincing messaging and resonant media to elicit a rational response: “I need it.”
• For precision targeting, we create the “now” moment, with hyper-targeted calls to action that elicit a behavioral response: “I’ll buy it.”

We fuse strategy and craft to deliver creative that captivates, inspires and elicits an immediate reaction. Every idea is built to capture attention and convert it into action through razor-sharp copy, bold art direction, platform-native social, out-of-the-box activations and eye-catching animation, every touchpoint is designed to connect, resonate, and drive measurable impact and results.

We operate in the now—fast, accountable, relentless. We sweat the details, pivot with precision, and deploy ideas at speed without sacrificing creativity. Beyond traditional advertising, we push the boundaries of innovation, utilizing AI, immersive experiences, guerilla ingenuity, and design excellence across every platform. The result is creative that makes brands impossible to ignore and outcomes impossible to miss.

Zimmerman Media Group collaborates with our Data, Strategy, and Analytics teams, leveraging proprietary tools and the global buying power of Omnicom to deliver precision media planning and buying at scale. Our clients benefit from unmatched marketplace intelligence, cross-category expertise, and a deep bench of media professionals, all backed by one of the largest media networks in the world.

Our tools evaluate campaign goals, audiences, channels, and costs, benchmarked against over 2,700 global campaigns. This enables us to design customized, hyper-local plans tailored to seasonality, promotional activity, and competitive landscapes, while our buying power secures greater efficiency and impact across every channel.
The result is faster delivery, smarter targeting, reduced waste, and a relentless focus on maximizing client investment.

zAI is Zimmerman’s AI-powered platform that applies intelligence across every dimension of our integrated system, down to the store location. We model, train, and tune campaigns across both machine and human inputs to maximize performance.

With zAI, we analyze historical campaign data, audience behavior, and market trends to create precise, data-driven strategies. It automates workflows such as brief creation, refines segmentation, forecasts future shifts, and optimizes budget allocations across channels. By streamlining analysis and planning, zAI delivers faster decisions, smarter targeting, and greater efficiency—freeing our teams to focus on strategy, creative innovation, and growth.

Zimmerman’s Retail Technologies practice has more than twenty years of experience designing, building, hosting, and maintaining enterprise-level software and consumer-facing retail platforms. Our PMI-certified project managers follow Agile methodologies, ensuring timely, efficient, and flexible delivery.

We use best-in-class tools like Workfront, Jira, and Confluence to track and report deliverables. We have also built a proprietary data warehouse integrated with client, vendor, and agency sources, enabling real-time KPI monitoring. These insights inform targeting, media optimization, and business performance across the board.