Where, how, when, and most
importantly - why people buy. These
market research insights come straight
from the minds of our strategic
planners. Artfully extricated by our
research engine, The Red Light Project,
this priceless knowledge fuels every
Brandtailing® platform, and guides focus
group methodologies, client planning
meetings, and the fortunes of many of
America's best known companies.
The one with the most data wins. Our
Data Analytics Teams dive deep into
industry trends, business data,
consumer data, and marketing data.
When they surface, they bring insights
that are then combined and optimized
with client data, sales, traffic, audience
segmentation, and media performance.
The end result is turning the data into a
weapon powerful tool, driving
measurable results for our clients. Great
data equals great outcomes.
Messages that motivate. Images that
resonate. Design that engages. Fresh
creative wraps up all the research, data,
and insights in a package that
persuades. Could be a stamp-sized
banner or an oversized billboard. Might
be a :15 spot on streaming radio or a
heartfelt thank-you message on a
receipt - when ideas strike chords,
needles get moved.
Collaborating closely with our Strategy and Analytics teams, our Media experts utilize OMNI and Hyperlocal, Zimmerman's proprietary best-in-class platforms, to leverage data for precise channel planning, addressable audience profiling and targeting analysis. Thus, we deliver the perfect balance of audience reach and frequency to maximize our clients' investments.
Harnessing the latest digital technology and our real-time programmatic buying platform, we're leading the growth of Immersive Commerce, reshaping the online world from a retailer focused ecosystem to one that is consumer centric. Precise targeting and simplified checkouts mean drop-offs are down, conversions are up and so are profits. Consumers are in charge now. If you're only pushing consumers to your site and not selling where they are in the moment, then you're missing major revenue opportunities.
Our full-service technology team powers innovation for the agency and our clients by designing and building enterprise-level software solutions and consumer focused digital experiences that drive efficiencies and sales at scale. This keeps us moving at the speed of retail.
