Responsibilities: 

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading vs following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

• Create atmosphere that demands a business-building approach to Client’s business.
• Utilize Agency resources to develop plans to grow business
• Attend monthly marketing/advertising meetings.
• Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader.
• Experience identifying superior business building opportunities
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective

Account Supervisors are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Automotive Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 development of marketing and advertising plans. Duties include building and earning the trust of Automotive Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Account Supervisor to mentor a team and ensure daily workflows, roles & responsibilities and marketing objectives are properly aligned in order to best service the account. 

General Responsibilities 

• Lead and activate Omni-channel marketing strategies for Automotive clients, while overseeing the development and the execution of strategy, creative and media plans.
• Develop strong relationships with senior level Automotive Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met.
• Anticipate Automotive Client needs, keeping the Agency in the position of leading rather than following.
• Engage and activate both internal team members and the Automotive Client to maximize effectiveness.
• Provide leadership and day-to-day supervision of assigned team. See that all team members have the “big picture” on assigned projects. Encourage, motivate and develop growth plans by coaching, training and identifying opportunities.

Account Stewardship:

• Work with Account Director and all Agency departments to ensure that our goals for Automotive Clients are met
• Ensure that all work is reviewed before it goes to the Automotive Client and is always on schedule. Implement a process for quality assurance amongst junior staff.
• Ensure compliance with Agency/Client scope of work guidelines
• Monitor clients business on a daily/weekly basis while being prepared to speak to comp trends and sales trends on the spot.
• Be the igniting spark that is constantly on the look out for the next new marketing opportunity to activate for your Automotive Client/s.
• Act as the brand ambassador; subject matter expert and senior business lead internally for your Account/s.
• Identify and usher in new and different approaches to both Traditional and Digital channels that insure increased retail effectiveness for our Clients and the Agency
• Cross-train and serve as the voice of integration for Automotive Client problem solving and strategic planning

 Client Relations and Marketing:

• Monitor and address performance of client business on a daily, weekly, monthly, quarterly basis to ensure strategy & metrics are successful, including performance of: TV, Radio, Digital, Search and Social media.
• Meet with Automotive Client/s regularly to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
• Assure that Automotive Clients understand Agency procedures/systems.
• Prepare and steward the development of all Client presentations, plans, decks and reports.
• Confidently lead a team to deliver creative and innovative ideas that exceed client expectations
• Work with Account Director and SVP on planning needs for Automotive clients.
• Take active role in future planning and idea generation for Automotive Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development: With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc. Develop market opportunity plans. Present plans to Client, as appropriate. 
• Establish regular competitive reporting for Automotive Client review (sales, share, targeted marketing efforts, share of voice)
• Help in developing business-building efforts across the country

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Minimum 2-4 years as an Account Supervisor or Account Manager supporting Automotive Clients in a full-service agency is required
• Experience launching mass communication with a deep understanding of media planning and buying process for Print, TV, Radio, Digital & Social.
• Automotive and Advertising/Marketing Industry experience is required.
• Strong verbal and written communication skills with people at all levels
• Proven leadership abilities and managerial experience
• Thorough understanding of content development and creative activation for digital & traditional production
• Strong writing, presentation and client-facing communication skills (presentation samples may be requested)
• Good multi-tasking, networking, time management and interpersonal skills.
• A strong sense of urgency and commitment to get the job done quickly
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
•  A “DO IT NOW” mentality

 The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Assist in the monitoring and preparation of periodic media campaign reviews

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
• Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
• Must be able to work full-time onsite in our Fort Lauderdale, FL office
• The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
• MS Office: Excel, Word and PowerPoint with effective writing skills
• Strong verbal and written communication is needed to collaborate with team members and clients
• Knowledge of Media is highly preferred; Digital, Traditional, and Social
• Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
• Presentation skills and experience are highly desirable

Overall Objective

The purpose of this role is to lead the creative vision and visual execution of integrated campaigns by developing compelling, results-driven creative that strengthens brands, drives engagement, and supports client business objectives across traditional, digital, and social-first channels. The Associate Creative Director, Art operates under the general direction of the Group Creative Director and Chief Creative Officer, providing creative leadership from concept through production, ensuring the highest standards of design, craftsmanship, and brand consistency. This role combines strategic thinking with hands on art direction, guiding multidisciplinary teams to deliver impactful and visually distinctive work.

Key Responsibilities

• Lead the visual development and execution of integrated campaigns across all media channels.
• Create breakthrough concepts that align storytelling, brand objectives, and platform best practices.
• Maintain high standards of design excellence, visual storytelling, and creative craft.
• Art direct and oversee the production of visual assets, including photography
• Guide projects from concept through production, ensuring quality, consistency, and effectiveness.
• Drive social first creative with a strong understanding of audience behavior, creator culture, trends, and emerging platforms.
• Develop platform specific content and visual storytelling approaches for TikTok, Instagram, Meta, etc.
• Collaborate with cross functional teams to deliver strategically sound and visually compelling creative solutions.
• Support new business efforts through innovative thinking, strong presentations, and creative leadership.

Requirements

• Bachelor’s degree in graphic design, advertising, visual communications, fine arts, or a related field preferred.
• 7+ years of experience in an advertising agency, creative studio, social agency, design firm, or integrated marketing environment.
• Exceptional portfolio demonstrating art direction, conceptual thinking, visual storytelling, integrated campaign development, and high-quality design execution.
• Strong understanding of branding systems, typography, layout, photography, motion design, and content creation.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign; familiarity with Figma, After Effects, and related creative tools is a plus.
• Experience directing photo shoots, video productions, content creation, or other visual production processes preferred.
• Familiarity with AI-powered creative tools, social content creation platforms, and emerging technologies.
• Strong presentation, communication, and client-facing skills.

Overall Objective

The Associate Creative Director, Copy leads the development of integrated campaign concepts and messaging that strengthen brands, drive engagement, and support client business objectives across traditional, digital, and social channels. Operating under the direction of the Group Creative Director and Chief Creative Officer, this role provides creative leadership from concept through execution, ensuring the highest standards of storytelling, strategic thinking, and brand voice. The ACD combines strong conceptual and writing skills with creative leadership to deliver impactful, culturally relevant work that resonates with audiences and drives results.

Key Responsibilitie

• Lead the development of integrated campaign concepts, messaging, across all media channels
• Create breakthrough concepts that align storytelling, brand objectives, audience and best practices
• Guide projects from concept through production, ensuring consistency, effectiveness, and brand alignment
• Drive social first creative with a strong understanding of audience behavior, creator culture, trends, and emerging platforms
• Develop content strategies and storytelling approaches for TikTok, Instagram, Meta, YouTube, and emerging channels
• Partner closely with art directors, designers, strategists, and account teams to deliver strategically sound and creatively compelling work
• Support new business efforts through innovative thinking, persuasive presentations, and creative leadership

Requiremen

• Bachelor's degree in Advertising, Communications, Journalism, English, Marketing, or a related field preferred
• 7+ years of experience in an advertising agency, creative studio, social agency, content agency, or integrated marketing environment
• Exceptional portfolio demonstrating conceptual thinking, copywriting excellence, storytelling, integrated campaign development, and brand voice development
• Strong experience writing across a variety of formats, including campaigns, social media, video, digital, experiential, and long- and short-form content
• Deep understanding of branding, messaging strategy, audience engagement, and content development
• Proven ability to develop ideas and messaging that perform across traditional, digital, and social platforms
• Strong presentation, communication, and client-facing skills
• Experience collaborating closely with art directors, designers, strategists, and production team
• Familiarity with AI-powered writing tools, social content platforms, and emerging technologies

Objective:

The Broadcast Traffic Coordinator supports traffic department operations by executing established workflows, coordinating production materials, and facilitating the timely distribution of broadcast materials to television and radio stations.

Administrative:

• Support Traffic team members and agency partners in the execution of daily traffic operations and assigned projects.
• Identify, recommend, and implement process improvements that enhance efficiency, accuracy, and communication.
• Exercise logical judgment and problem-solving skills to resolve issues and conflicts with minimal supervision.
• Provide support and subject matter expertise regarding traffic inquiries, estimating, station discrepancies, and departmental workflows.
• Adapt to changing priorities while ensuring timely completion of department deliverables.

Production:

• Process and monitor production scripts, ensuring accuracy and timely progression through the production workflow.
• Act as a liaison between StudioZ, agency departments, and station partners.
• Coordinate timely commercial approvals and broadcast material deliveries while supporting the resolution of production-related issues.

Traffic:

• Collaborate with internal departments, media teams, and station partners to develop and execute traffic instructions.
• Review upcoming media buys and campaign schedules to ensure traffic readiness and timely material deployment.
• Create and process distribution orders through approved vendors
• Coordinate the delivery of broadcast materials, including Co-Op scripts, storyboards, work-in-progress (WIP) assets, and final clearance documentation, ensuring all deadlines are met.
• Maintain accurate Traffic and Production records, confirmations, delivery status, and other required documentation within agency systems.
• Support client, agency, and departmental traffic initiatives by troubleshooting issues, resolving discrepancies, and assisting with workflow execution as needed.

Team Responsibilities

• Effectively interact with agency personnel, station partners, and external vendors to support traffic operations.
• Assist team members in completing departmental tasks and meeting established deadlines.
• Process dub requests and coordinate related material deliveries as required.
• Monitor, review, and respond to station emails and traffic-related inquiries in a timely manner.
• Maintain and update station contact information for traffic schedules, material distribution, and Co-Op deliveries.
• Review, investigate, and respond to traffic and media discrepancies.
• Escalate unresolved or significant media discrepancies to the Traffic Supervisor for review and resolution.
• Support traffic scheduling, distribution, and material delivery activities as needed to meet client and agency requirements.

Requirements

• Ad agency and broadcast experience are a plus
• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• Must be able to work onsite and full-time in our Fort Lauderdale, FL office
• Demonstrate strong organizational, time management, and prioritization skills in a fast-paced environment.
• Adapt effectively to changing priorities, deadlines, and business needs while managing multiple tasks simultaneously.
• Exhibit a positive, cooperative, and professional attitude when working with team members, agency personnel, clients, and vendors.
• Be flexible to work additional hours, including early mornings or evenings, as needed to support client and agency deadlines.
• Possess the ability to learn new systems, processes, and workflows quickly and effectively.
• Become proficient in agency systems and software, including but not limited to: Workfront (Project Management). D365 (Financial Management). DDS (Media Buys). Prisma (Traffic Management). Extreme Reach & Yangaroo, Comcast (distribution vendor). MediaVu & ThinkTv (network clearance). Microsoft Office Suite
• Perform additional duties and responsibilities as assigned and adapt to unexpected tasks as business needs arise.

Overall Objective

The Copywriter develops compelling, strategically driven messaging and content that strengthens brands, engages audiences, and supports client business objectives across traditional, digital, and social channels. Working closely with Art Directors and cross-functional creative teams, this role transforms ideas into impactful concepts and effective communications across a variety of platforms. The Copywriter combines strong writing skills, creative thinking, and attention to detail to deliver innovative work that aligns with brand standards and drives results.

Key Responsibilities

• Develop clear, compelling, and effective copy across a variety of media channels
• Partner closely with Art Directors, designers, strategists, and account teams to create integrated creative concepts and campaigns.
• Maintain client brand voice, messaging guidelines, and copy standards across all deliverables.
• Create engaging content that aligns with strategic objectives, audience insights, and platform best practices.
• Develop social-first copy and content while maintaining a strong understanding of platform specifications, trends, and audience behaviors.
• Support the production of television, radio, video, and content projects through scriptwriting and creative collaboration.
• Review and proofread creative materials to ensure accuracy, consistency, and grammatical excellence.
• Interpret client briefs and strategic direction to develop creative solutions that achieve business objectives.
• Contribute innovative ideas and creative thinking to support agency growth and new business opportunities.
• Foster positive working relationships with colleagues, clients, and industry partners while demonstrating a collaborative, solutions-oriented mindset.

Requirements

• Bachelor’s degree in advertising, communications, journalism, English, marketing, or a related field preferred.
• 3+ years of experience in an advertising agency, creative studio, social agency, content agency, or integrated marketing environment.
• Strong portfolio demonstrating conceptual thinking, copywriting excellence, storytelling ability, creative problem-solving, and results-driven work.
• Experience writing across a variety of formats, including campaigns, social media, video, digital, print, radio, and long- and short-form content.
• Strong understanding of social media platforms, content specifications, audience engagement, and platform best practices.
• Experience writing scripts for television, radio, video, and other multimedia content.
• Strong communication, collaboration, and interpersonal skills with the ability to work effectively across teams.
• Self-motivated with the ability to work independently while contributing to team goals and client success.
• Familiarity with AI-powered writing tools, content creation platforms, and emerging technologies is a plus

ABOUT THE ROLE:

You'll be the person who connects Zimmerman’s lifestyle brands with the creators who bring them to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage influencer and creator campaigns end-to-end, shaping how Zimmerman’s clients partner with influencers and content creators to drive reach, engagement, and genuine cultural impact.

As our Director of Influencers, you'll lead the development and delivery of influencer strategies across a growing portfolio of clients, while building trusted relationships with both creators and brand partners. You'll be culturally attuned, and deeply embedded in what's happening in music, sports, entertainment, and internet culture. Your role is to ensure that when our brands show up in the influencer space, they do so authentically. You’ll find and partner with creators whose audiences trust them, whose content feels real, and whose values align with our clients' brand purpose.

WHAT YOU’LL DO:

 Influencer Strategy & Client Leadership

• Develop influencer and creator strategies aligned with client business goals, brand vision, audience behavior, and campaign KPIs
• Act as the day-to-day influencer lead across client accounts, building strong, trusted relationships and positioning yourself as the expert advisor
• Present influencer strategies, campaign results, and recommendations to clients with clarity, confidence, and commercial thinking

Creator Identification, Recruitment & Community Building

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent client brand values and resonate with target audiences across platforms
• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse audiences
• Develop and manage creator engagement programs, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships
• Maintain and manage structured creator databases, tracking tiers, content output, performance, and relationship status across clients
• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued and connected to client brand purposes

Campaign Activation & Content Management

• Oversee end-to-end influencer campaign execution, including sourcing, negotiations, contracts, deliverables, usage rights, and overall program management
• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on-brand, and aligned with platform best practices
• Develop creative briefs that give creators clear direction while leaving room for authentic, platform-native expression
• Review and approve influencer content to ensure it is on-brief, legally compliant, and creatively compelling
• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations
• Coordinate with creative and social teams to integrate influencer content into broader content calendars and campaign plans

Performance Analysis & Program Optimization

• Report on influencer campaign performance, community growth, engagement metrics, and program impact, using data to refine strategy and demonstrate value
• Track campaign performance, analyze data, and optimize influencer program strategies to shape future recommendations
• Monitor creator content quality and audience response, identifying what's working and feeding learnings into strategy
• Recommend paid amplification, boosting, and distribution opportunities where influencer content can work harder across channels
• Translate engagement data and findings into actionable recommendations that drive better results

WHAT YOU’LL BRING:

Experience & Expertise

• 5-7 years of experience in influencer marketing or creator management, with a proven track record in social-first agencies or brands
• Demonstrated success managing influencer campaigns end-to-end, from
• strategy and talent sourcing through execution, reporting, and optimization
• Proven experience identifying, recruiting, briefing, and managing influencers and content creators across TikTok, Instagram, YouTube, and emerging platforms
• Experience building and maintaining ongoing creator communities and ambassador programs, not just one-off campaign activations
• Strong understanding of social platforms, creator culture, internet behavior, and what makes influencer content genuinely work in-feed
• Experience with influencer management platforms and tools and social listening or analytics tools

Relationship & Client Management

• Confident, articulate client-facing presence with the ability to build trust, lead conversations, and clearly explain influencer strategy and performance
• Excellent talent judgement—able to identify creators who are not only relevant on paper but genuinely right for the brand, audience, and platform
• Strong ability to manage, track, and negotiate with suppliers and partners to deliver standout work in an entrepreneurial manner

Cultural & Strategic Acumen

• Deep cultural awareness and authentic interest in creator culture, music, sports, entertainment, and internet trends
• Understanding of what makes influencer content feel genuine versus forced, and how to embed brands authentically in culture
• An appreciation for inclusive representation, with experience working with diverse creators who reflect a broad range of backgrounds, identities, and perspectives
• Ability to connect influencer activity to business outcomes

Core Skills & Attributes

• Strong project management skills with the ability to manage complexity across multiple relationships and campaigns simultaneously
• An understanding of influencer contracts, usage rights, disclosure regulations, and compliance requirements
• Strong analytical skills with the ability to interpret engagement data and translate findings into actionable recommendations
• Highly organized with a proactive, solutions-focused approach to managing complexity

Overall Objective

The EVP, Account Director is responsible for gaining efficiencies, securing new and existing base of business, and maximize the talents of staff. Oversees a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

New Business:

• Develop contact strategy to aggressively stay on radar of new business prospects
• Create and negotiate new business proposals and contracts for Automotive clients
• Initiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and results
• Create atmosphere that demands a business-building approach to Automotive Client’s business.
• Utilize Agency resources to develop plans to grow business
• Manage new business development process to build and nurture existing client relationships and eventually develop new ones

Client Leadership:

• Responsible for lead strategy role in all business efforts for key accounts.
• Work with client(s) within division as needed to secure and grow client and agency business
• Monitor agency trends to anticipate Client needs, keeping the agency in a leadership position rather than reactionary position
• Monitor and grow the key client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategies
• Lead staff to assist in developing client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
• Conduct annual strategic review/input sessions with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Develop business strategy solutions with comprehensive action plans
• Integrate long-term strategy with short-term tactics

Internal:

• Work with VP’s and SVP’s in operational strategy planning, forecasting and goals
• Oversee development of key client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
• Analyze sales and result data to identify trends
• Review and discuss results, performance changes and issues pertaining to Client performance
• Remain in constant communication with Executives to ensure accurate reporting and understanding of market conditions that could affect business performance

Integrated Media:

• Oversee research, development, sales and marketing strategies to successfully install new products and services or to revise existing product lines
• Oversee new product development and existing product enhancement
• Review sales/marketing programs and short and long-term sales strategies and objectives
• Build client relationships that result in an increase in client revenue through effective and efficient business solutions
• Work with SVP to identify continuously changing client needs and make appropriate sales presentations of how those needs can be met through the effective use of our integrated marketing products and services

Requirements

• Previous experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive or other related position in a full-service agency
• Experience working with Automotive clients is required.
• Tier 2 and/or Tier 3 Automotive experience is highly preferred
• Must have 15+ experience in the Advertising and Marketing Industry
• Proven sales/lead generation experience of advertising, marketing, media services solutions
• Strong knowledge of the operations and functions within advertising and/or marketing companies, and the proven ability to sell solutions related to those organizations
• Advertising, marketing, and/or media solution selling strongly preferred.
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective:

To assist the Founder & Chairman in all professional and personal capacities as needed and requested. The Executive Assistant will act as a back-up to the Business Manager.

Responsibilities:

The primary role of this position is to assist in all professional and personal areas necessary to facilitate and coordinate the needs for the Founder & Chairman; always projecting a professional image. The successful candidate will take ownership of the principal’s calendar, travel, meetings, priorities, and day-to-day operating rhythm while serving as a trusted extension of the principal with internal and external stakeholders.

General Duties:

• Own and proactively manage an extremely dynamic, fluid, and ever-changing calendar
• Prepare Founder & Chairman with executive briefings in advance of meetings, including relevant background, attendee information, prior discussions, key objectives, outstanding issues, and anticipated discussion points
• Coordinate and prepare conference rooms meetings, including room setup, technology, materials, attendee lists, catering and refreshments, seating arrangements, and any other meeting-specific requirements
• Serve as a thoughtful gatekeeper of the principals' time, ensuring requests are properly vetted and considered
• Handle multiple projects and tasks
• Be available before and after hours for phone calls – 24/7 mentality
• Partner with the Business Manager on complex domestic and international travel.
• Support logistics involving the family's private aircraft as well as commercial aviation.
• File expense reports
• Participate in board meetings and executive calls, capturing and preparing clear, concise notes, key decisions, action items, and follow-up items for the Founder & Chairman.Maintain and update electronic database
• Maintain the current filing system - offering new solutions to streamline
• Handle correspondence and applicable communication
• Upon arrival and before leaving, must maintain professional and clean working environment
• Maintain close communication with all necessary associates on all issues that impact the Founder & Chairman

Requirements

• Must have 10+ years of experience as an Executive Assistant
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook/Express, with the ability to learn new computer systems.
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Comfortable working with a strong and direct personality
• Able to maintain composure in high-pressure situations
• The ability to communicate, both written and verbal, with people at all levels of an organization

Overall Objective:

The Fusion Developer designs, builds, deploys, and supports workflow automations and system integrations that reduce manual work and improve operational efficiency across the agency.

Adobe Workfront Fusion is our primary automation platform. Direct Workfront and Fusion experience is highly valued, but we will also consider candidates with strong transferable experience building sophisticated automations and integrations across complex enterprise systems.

The role receives defined business requirements and independently determines how the technical solution should be architected, built, tested, and maintained.

Key Responsibilities:

• Design, build, test, deploy, and optimize workflow automations and integrations.
• Translate business requirements into scalable technical solutions.
• Build complex automation logic including routing, conditions, data transformations, mappings, and exception handling.
• Integrate Workfront and other enterprise applications using APIs, webhooks, connectors, and related technologies.
• Troubleshoot automation and integration issues and implement appropriate monitoring and error handling.
• Ensure solutions follow established standards for governance, security, reliability, maintainability, and scalability.
• Document automation architecture, logic, dependencies, and support requirements.
• Partner with business and technical teams during requirements clarification, testing, deployment, and adoption.
• As knowledge of the agency grows, identify and recommend additional opportunities to automate repetitive administrative work.

Experience & Skills Required

• Strong hands-on experience designing and building sophisticated workflow automations and system integrations.
• Experience working with complex enterprise applications, data models, object relationships, and system dependencies.
• Strong understanding of APIs, webhooks, data mapping and transformation, conditional logic, and error handling.
• Ability to take a defined business requirement and independently determine how the automation should be technically architected and built.
• Strong problem-solving and troubleshooting skills.
• Ability to learn new enterprise platforms and underlying data structures quickly.
• Strong communication skills across technical and non-technical teams

Highly Valued / Preferred:

• Adobe Workfront Fusion experience.
• Adobe Workfront platform experience.
• Experience with comparable automation or integration platforms such as Workato, Microsoft Power Automate, Boomi, Make, Tray.io, n8n, or similar technologies.
• Experience integrating enterprise operational, financial, media, CRM, or other business systems.
• Familiarity with SQL, Python, or scripting technologies.
• Advertising, media, or marketing-technology experience.
• Bachelor’s degree in Computer Science, Information Technology, Software Engineering, or a related discipline preferred; equivalent relevant professional experience will also be considered.

Cold Fusion

As an IT Infrastructure Engineer, you will play a critical role in designing, implementing, and supporting the technology infrastructure that powers Zimmerman’s business operations. Working closely with cross-functional teams, you will help develop innovative and scalable solutions to meet the organization's evolving infrastructure requirements while ensuring the highest levels of performance, reliability, and security.

This position is responsible for the implementation, administration, maintenance, and troubleshooting of enterprise infrastructure systems across a fast-paced and dynamic environment. The successful candidate will contribute to the continued growth and optimization of Zimmerman’s data center, cloud, storage, networking, and virtualization platforms, ensuring that critical business services remain highly available and resilient.

The ideal candidate possesses strong technical expertise and a passion for infrastructure engineering, with demonstrated experience in designing, testing, validating, and supporting enterprise-class hardware and virtualization environments. They should be well-versed in infrastructure lifecycle management, industry best practices, and emerging technologies, with the ability to evaluate and implement solutions that enhance operational efficiency and business outcomes.

This role requires a collaborative professional who can effectively partner with internal stakeholders, vendors, and business leaders to continuously improve infrastructure services, drive operational excellence, and support the organization’s long-term technology strategy.

Key Responsibilities

• Oversee the full scope of server infrastructure, including network connectivity, power delivery, and overall system functionality within production and data center environments. 
• Design, implement, and maintain a scalable and resilient VMware virtualization environment to support enterprise-wide workloads and business-critical applications. 
• Lead end-to-end hardware development initiatives, managing project timelines, stakeholder coordination, and delivery from initial concept through final production deployment. 
• Execute and support data center deployments, while proactively troubleshooting and resolving production issues to ensure high availability and operational stability. 
• Partner with engineering teams and hardware vendors to design, build, and sustain purpose-built server solutions with a strong focus on resilience, scalability, and fault tolerance. 
• Identify performance improvements and implement optimizations across large-scale virtual machine environments supporting critical enterprise applications. 
• Collaborate closely with internal Zimmerman stakeholders to gather requirements, optimize costs, and translate business needs into effective technical solutions. 
• Drive the hardware procurement lifecycle, including architectural planning, product requirements definition, vendor evaluation, and deployment coordination through operational handoff. 
• Develop, review, and execute validation plans while overseeing test processes and reporting across hardware, firmware, and system software domains. 
• Investigate, diagnose, and resolve complex hardware and system-level issues down to component and firmware levels, working cross-functionally to ensure resolution and system integrity.

Preferred Skills and Experience

• Experience with Data Center Infrastructure Management (DCIM) platforms, including tools used to monitor, measure, manage, and control data center utilization and performance. 
• Industry-recognized certifications in IT infrastructure disciplines, such as CompTIA Server+, CompTIA Network+, or Cisco CCNP. 
• Proven experience working with diverse hardware vendor architectures in enterprise or large-scale infrastructure environments. 
• Hands-on experience managing the full lifecycle of large-scale VMware environments, including deployment, optimization, patching, and operational support. 
• Exposure to board-level hardware design and validation processes, including testing and troubleshooting at the component level. 
• Strong systems administration experience across both Linux and Windows server operating systems. 
• Working knowledge of power distribution systems and subsystems within data center environments, including redundancy and resiliency design principles. 
• Exceptional analytical, diagnostic, and troubleshooting skills with the ability to resolve complex, multi-layered technical issues. 
• Willingness and ability to participate in after-hours on-call rotations and provide responsive support for critical operational incidents. 

Qualifications & Requirements

• Bachelor’s degree in information systems, computer science, engineering or other technical field of study and 3+ years of engineering experience in an enterprise environment; OR 5+ years of engineering experience in an enterprise environment in lieu of a degree
• 2-3 years of professional experience working with enterprise class server infrastructure
• 2-3 years of professional experience managing virtualized server environments

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

Responsibilities

·         Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

·         Work with media vendors and negotiate rates

·         Maintain status reports on all interactive media initiatives

·         Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

·         Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

·         Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures

·         Review vendor media kits, provide POVs and maintain vendor database

·         Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

·         Assist with competitive reporting projects and site/network rankers for campaigns

·         Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

·         Reads and selects articles to include in our research archive and send to team weekly

·         Works with traffic to ensure proper tagging of campaign as it will reflect reporting

·         Maintain campaign timelines relating to media deliverables

·         Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

·         Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements

·         Bachelor’s degree in related field or equivalent work experience

·         Effective writing skills

·         Basic knowledge of interactive media concepts and methodologies

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Presentation skills and experience are highly desirable

·         Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

·         Third-party ad serving, tracking and reporting expertise (e.g., Double-click)

·         Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

·         Employed at or intern role at full-service agency is highly desirable

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

·       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

·       Work as part of a media planning and buying group, applying media solutions to overall client objectives

·       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

·       train assistant level employees

·       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

·       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

·       Plan traditional media campaign strategy in tandem with interactive media team

·       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans

·       Complete assigned areas of the annual media plan(s) in their entirety

·       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

·       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

·       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

·       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

·       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

·       Negotiate the print/OOH rates and added value.

·       Issue insertion orders from BAP for all print/OOH/internet planned for each market

·       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

Requirements

·       Bachelor’s degree in business, marketing, advertising or related field

·       4+ years media planning experience as a Media Planner

·       Demonstrated presentation and writing skills

·       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

·       MS Office: Internet Explorer, Excel, Word and PowerPoint

·       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

·       Experience in working with retail clients is highly desirable

·       Experience directly managing a staff of one or more is highly desirable

·       Full-service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the Automotive clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
• Make presentations directly to client senior executives and associated client team members.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans/project requests.
• Prepares budget recaps for clients.
• Trains and supervises supervisors, planners and assistants in all media channels
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
• Develop POVs as needed in response to Automotive client needs or requests
• Ensures relationships with account teams are harmonious and productive
• Regularly meets with stakeholders to ensure alignment
• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience
• 8-10+ years media planning experience within an Advertising/Marketing Agency
• Must have experience supporting Automotive clients
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

Overall Objective

The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.

Responsibilities

• Perform online and traditional media planning for clients and prepare plans and presentations
• Pre campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc.
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. (3) Monitoring creative units to make sure they are running correctly. (4) Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferred
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferred
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

Overall Objective

The SVP, Media Planning Director manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams. 

Responsibilities

• Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Clients.
• Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
• Impeccable ability to create and present full media presentations to clients
• Manage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
• Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
• Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
• Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
• Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.
• Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
• Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
• Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
• Develop POVs as needed in response to client needs or requests
• Review decks and plans from other planning staff to be “client ready”

Qualifications

• 10+ years integrated media planning experience including VP and/or Group Media Director (GMD) level
• Experience working with Retail Clients within an Advertising/Marketing Agency with a proven track record is required
• Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
• Excellent presentation and writing skills
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• Experience directly leading and managing a staff of 10 or more
• Experience managing and coordinating inter-departmental efforts at the director and/or senior level
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• A four year college degree or equivalent in Business, Communications, Marketing background
• Understanding of all forms of media avenue
• Full service agency or major media buying service experience

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

• The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
• Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
• Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
• Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Partner with other internal departments to ensure that all deadlines are met
• Troubleshoot issues and provide support to team in challenging situations
• Serve as point of solution and knowledge for the brand
• Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
• Participate in training of new employees, when applicable

Project Management

• Responsible for the activation of multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoots tight deadlines and holds others accountable for deliverables
• Communicates progress and challenges in a timely and succinct way
• Oversee and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activates change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio teams
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Oversees project budgets and billing documents

 Integrated Campaign Development

• Meet regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events.
• Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
• Provide ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 4+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Client focused with a strong sense of detail and urgency
• Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
• Experience managing teams of at least two or more people
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skill
• Knowledge of media channels and overall media planning and strategy preferred

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

The VP, Group Account Director works with the Executive Leadership Team in support of all advertising, marketing and business efforts for the accounts. This role is responsible for collaborating, leading and inspiring teams in an effort to provide great work for clients across multiple marketing channels. The VP, Group Account Director manages and leads a team to bring creative and strategic thinking to every media experience. The VP, Group Account Director should be able to build strong teams and partnerships, establish the communication and responsibilities cadence across all internal teams and clients for which he/she is responsible. The VP, Group Account Director should be strategic, disciplined, an innovative thinker and have a broad understanding of traditional and digital media, marketing research, content marketing, social marketing and analytics. The VP, Group Account Director will work in a fast-paced environment and thrive in an entrepreneurial and results-oriented culture.

Responsibilities

• Play a key role in all advertising, marketing and business efforts for the account
• Collaborate with and lead agency partners and marketing team to ensure creative cohesion across channels and deliver on strategy, deadlines and budget management
• Monitor performance and impact of all programs/platforms to maximize effectiveness
• Develop relationships with client’s senior level counterpart and jointly handle unfamiliar problems, situations or issues
• Responsible for client discovery process (gathering all marketing information and historical learnings)
• Understand the client’s marketing objectives and develop measurements for ROI, ROO and others as needed
• Responsible for ensuring clients’ media and marketing needs are addressed and analyzed in order to develop an effective media strategy
• Maintain awareness of new media, relevant industry and market trends; develop analyses and reports regarding those trends; and communicates to clients appropriate action steps regarding those trends
• Assist in developing and presenting annual client P&L, compensation agreements, and oversees account profitability 

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• 8+ years experience as an Account Director or Group Account Director in a full service agency
• At least 3+ years of client service leadership experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
• Proven leadership abilities and managerial experience as a disciplined team leader. 
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Success in presenting strategic solutions and POVs that engage consumers and build brands; proven ability to orchestrate large-scale programs across multiple platforms
• Experience working collaboratively within a multi-disciplinary coalition of agency partners
• Comfortably and effectively interact with senior leadership
• Marketer of today with sound, hands-on integrated marketing experience
• Great relationship building qualities
• Strong coaching and mentoring skills
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization