You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You’ve spent time trying to breakdown ads, figuring out what drives people to purchase, and what makes them brand loyal. You’re passionate about marketing and advertising, risky in all the right ways, but keep a level head. You can quickly adapt to change, while maintaining composed. You love working with people, laughing, and having fun!

Responsibilities: 

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading vs following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

• Create atmosphere that demands a business-building approach to Client’s business.
• Utilize Agency resources to develop plans to grow business
• Attend monthly marketing/advertising meetings.
• Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader.
• Experience identifying superior business building opportunities
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  Account Executives oversee the day to day work of Jr. Account Executives and Account Coordinators.

General Responsibilities

• The Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
•  Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
•  Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverable
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proofs all Client facing documents published by the Agency
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment

Project Management

• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process   
• Troubleshoots tight deadlines and holds others accountable for deliverable
• Communicates progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio team
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Creates and maintains project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor of top level status of Client deliverables and key initiative
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance     
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
•  2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Assist in the monitoring and preparation of periodic media campaign reviews

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
• Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
• Must be able to work full-time onsite in our Fort Lauderdale, FL office
• The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
• MS Office: Excel, Word and PowerPoint with effective writing skills
• Strong verbal and written communication is needed to collaborate with team members and clients
• Knowledge of Media is highly preferred; Digital, Traditional, and Social
• Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
• Presentation skills and experience are highly desirable

Overall Objective

Support the VP, Performance Media in driving growth, innovation, and results across the agency’s performance channels. The Director acts as both strategist and operator—bridging senior client objectives with tactical execution, ensuring quality delivery, optimization, and cross-channel integration.

Key Responsibilities

Leadership & Strategy

• Partner with VP, Performance Media to execute the agency’s vision for performance media excellence.
• Translate high-level strategies into actionable channel plans and optimization frameworks.
• Lead performance reviews and optimization recommendations across Paid Search, Paid Social, and Programmatic channels.
• Identify emerging trends and test opportunities with platforms (Google, Meta, TikTok, Amazon, Bing, DSPs, etc.).
• Drive collaboration between performance channels, planning, and analytics for unified media storytelling.

Client Management

• Serve as the primary performance media lead for designated accounts.
• Present insights, optimizations, and strategic roadmaps to client stakeholders.
• Partner with Account Services to align media activity with client KPIs, budgets, and overall marketing goals.
• Proactively identify opportunities for upselling or cross-channel expansion.

Team Management

• Mentor Managers, Supervisors, and Specialists across performance channels.
• Ensure campaign QA, pacing, and optimization best practices are followed.
• Coach team members to strengthen analytical, platform, and presentation skills.
• Foster collaboration and accountability across all media channel teams.

Execution & Optimization

• Oversee media optimization workflows.
• Ensure delivery against KPIs such as CPA, ROAS, CVR, and other client-defined metrics.
• Partner with analytics and data science teams to interpret results and drive actionable insights.
• Contribute to internal frameworks for forecasting, pacing, and marginal cost analysis.

Innovation & Growth

• Evaluate new platforms, tools, and beta programs for inclusion in client roadmaps.
• Collaborate with vendors on testing plans and performance audits.
• Support new business efforts with channel strategy, case studies, and budget modeling.
• Champion automation, AI-driven optimization, and data-enhanced decision making.

Qualifications

• 7–10 years of experience in performance media strategy and activation.
• Deep channel knowledge across Search, Paid Social, and Programmatic.
• Demonstrated success leading teams and managing multi-channel campaigns.
• Strong analytical and presentation skills; ability to tell a data-driven story.
• Proficiency with key tools: SA360, Google Ads, Meta Ads Manager, DSPs, GA4, CM360, Excel, and PowerPoint.
• Retail, e-commerce, or high-volume performance marketing experience preferred.

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

Responsibilities

·         Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

·         Work with media vendors and negotiate rates

·         Maintain status reports on all interactive media initiatives

·         Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

·         Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

·         Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures

·         Review vendor media kits, provide POVs and maintain vendor database

·         Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

·         Assist with competitive reporting projects and site/network rankers for campaigns

·         Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

·         Reads and selects articles to include in our research archive and send to team weekly

·         Works with traffic to ensure proper tagging of campaign as it will reflect reporting

·         Maintain campaign timelines relating to media deliverables

·         Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

·         Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements

·         Bachelor’s degree in related field or equivalent work experience

·         Effective writing skills

·         Basic knowledge of interactive media concepts and methodologies

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Presentation skills and experience are highly desirable

·         Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

·         Third-party ad serving, tracking and reporting expertise (e.g., Double-click)

·         Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

·         Employed at or intern role at full-service agency is highly desirable

Overall Objective

The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the Automotive clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
• Make presentations directly to client senior executives and associated client team members.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans/project requests.
• Prepares budget recaps for clients.
• Trains and supervises supervisors, planners and assistants in all media channels
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
• Develop POVs as needed in response to Automotive client needs or requests
• Ensures relationships with account teams are harmonious and productive
• Regularly meets with stakeholders to ensure alignment
• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience
• 8-10+ years media planning experience within an Advertising/Marketing Agency
• Must have experience supporting Automotive clients
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

This position is part-time and onsite in our Fort Lauderdale, FL office. 

Schedule; Mon-Fri from 12:30pm-6:30pm, 30 Hours Weekly

Overall Objective:

The Part Time Receptionist is responsible for being the face of the Agency, greeting clients and guests and answering phones in a friendly, professional and efficient manner at all times.  This role also assists with administrative duties and projects as required and needed throughout the Agency.

Responsibilities:                 

• Greet clients, guests and associates and answer telephones in a friendly, professional and efficient manner, acting as an ambassador of the Agency.
• Enforce security protocols for all associates and visitors.
• Ensure that all associates, guests and clients’ needs are responded to appropriately and in a timely fashion.
• Provide exceptional client, guest and associate service and seek out ways to improve their experience.
• Maintain the agency reception area, coffee pantries and conference rooms, ensuring that they are kept neat, clean and presentable to client’s, guests and associates.
• Provide general administrative support and manage tasks and projects as directed.
• Responsible for closing the Agency following procedures set by the Chief People Officer and directed by the Office Manager.

Requirements:

• Associate Degree in Business, Advertising, Marketing, or Communication, or high school diploma or equivalent, and/or relevant experience.
• Previous experience as an Admin./Receptionist.
• Strong customer service skills.
• Proven ability to communicate in a professional and upbeat manner, with clients, guests and associates at all levels of the organization.
• Professional presentation/attire as you will be the face of the agency.
• Excellent attention to detail.
• Ability to multitask while being flexible in a busy environment.

Overall Objective

The SVP, Media Planning Director, Automotive manages a media planning team in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required. The SVP, Media Planning Director, Automotive is responsible for directing the efforts of VP, Media Directors and Group Directors along with their assigned Planners and Assistants associated with those teams, Automotive Clients.

Responsibilities

• Direct the activities of the Director(s), manage the team(s) in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following for our Automotive Clients.

1) National and local broadcast television in traditional and direct response formats

2) National, Local and Unwired use of cable television and National or Local radio

3) Paid Digital, Mobile, Social Media Strategies

4) Outdoor advertising

5) National and Local newspaper and magazine (offline and online)

6) Couponing via FSI, shared and direct mail alternatives

7) Local events ideation and implementation, i.e., local guerilla marketing

• Work as part of a media planning and buying group, identify, formulate and mange the application of media solutions to overall client objectives
• Impeccable ability to create and present full media presentations to clients
• Manage Automotive clients’ expectations at the Director and above levels (CMO, President), clearly communicate integrated media strategies to clients
• Deliver concise, informative and convincing presentations to Agency and client Senior and Executive management.
• Work with Interactive media team senior leadership defining integration approaches of traditional and digital media(s).
• Supervise and train Supervisor level. Organize ongoing and formal staff training programs within team environment.
• Identify, develop, present, implement and optimize traditional media plans, strategies and tactics.
• Manage the traditional media campaign process for assigned clients in tandem with the Interactive media team
• Work with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Prepare and present media presentations directly to client senior, executive and field management, regional and local franchisees or outlets
• Manage ongoing monitoring of media campaigns, delivering periodic campaign performance meetings internally and reporting results to client(s)
• Develop POVs as needed in response to client needs or requests
• Review decks and plans from other planning staff to be “client ready”

Qualifications

• 10+ years integrated media planning experience including VP and/or Group Media Director (GMD) level
• Experience working with Automotive Clients within an Advertising/Marketing Agency with a proven track record is required
• Experienced in all relevant Media expressions such as Broadcast, Online, Print, OOH
• Excellent presentation and writing skills
• Proven ability to conceive and develop quality, well-conceived and successful media plans
• Experience directly leading and managing a staff of 10 or more
• Experience managing and coordinating inter-departmental efforts at the director and/or senior level
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• A four year college degree or equivalent in Business, Communications, Marketing background
• Understanding of all forms of media avenue
• Full service agency or major media buying service experience

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

• The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
• Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
• Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
• Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Partner with other internal departments to ensure that all deadlines are met
• Troubleshoot issues and provide support to team in challenging situations
• Serve as point of solution and knowledge for the brand
• Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
• Participate in training of new employees, when applicable

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 4+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Client focused with a strong sense of detail and urgency
• Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
• Experience managing teams of at least two or more people
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skill

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients.

The Sr. Performance Marketing Analyst will provide accurate, timely data and insights for clients and internal stakeholders across the Agency. Participate in meetings regularly with account services and clients to assess media performance and to identify and implement improvements. They will Improve, execute, and effectively communicate significant analysis and insights that identify meaningful trends and opportunities across the business.

Responsibilities:

• Collect, harmonize & review Marketing media data, build models, interpret results, and formulate key insights, charts, reports, for stakeholder presentations
• Provide strategic guidance and recommendations to customers based on data-driven insights. This includes (but not limited to) helping stakeholders understand their target audience, optimize marketing spend, and measure the impact of their efforts
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Work closely with the team to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems
• Maintain strong stakeholder relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements

Qualifications:

• 3+ years of work experience working as a Performance Marketing Analyst
• Bachelor’s Degree with an Advanced Degree in Business/Marketing (e.g., Masters, MBA) highly preferred
• Advertising, Marketing, and/or Media Industry experience is highly preferred
• Strong working knowledge of Microsoft PowerPoint, Power BI and Excel is a must.
• Experience working independently on analytical tasks, building, and optimizing ‘big data’ pipelines, architectures, and data sets
• Experience developing and delivering presentations using insights derived from analytics
• Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions
• Experience collaborating with others to implement change initiatives.