You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You’ve spent time trying to breakdown ads, figuring out what drives people to purchase, and what makes them brand loyal. You’re passionate about marketing and advertising, risky in all the right ways, but keep a level head. You can quickly adapt to change, while maintaining composed. You love working with people, laughing, and having fun!

Responsibilities: 

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

You love advertising! You love working on iconic brands like Kay Jewelers, Yuengling, McDonald's, AutoNation, Planet Fitness, Five Below, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

Responsibilities

General

• Assist with multiple projects, ranging from minor tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Maintain direct contact with the Client and represent the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinate and communicate relevant project information to the team to ensure that the outcome addresses the Client’s business requirements while demonstrating creativity and business logic, in addition to being on time and on budget.
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assist in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proof all Client facing documents published by the Agency
• Update and manage internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attend relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment.

Project Management

• Collaborate with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoot tight deadlines and hold others accountable for deliverables
• Assist in planning broadcast and social content shoots with producers, creative and studio teams
• Communicate progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Monitor production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensure all creative has passed through proper approval and legal channels prior to implementation
• Create and maintain project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Work with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitor flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manage estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provide nightly updates informing Account Supervisor of top level status of Client deliverables and key initiatives
• Assist with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participate in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years experience as an Account Coordinator or Account Executive or related role in an advertising or marketing agency
• General knowledge of traditional and Digital Media experience is highly preferred 
• Candidate should be familiar with Agency & Account Services 
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

You were born to be in advertising! You've been waiting a long time to work on an iconic brands like Planet Fitness, Kay Jewelers, Yuengling, McDonald's, AutoNation, Five Below, Office Depot, JetBlue, and others. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You have a level head, real world experience and the ability to combine these two sides to deliver client solutions that make you and your bosses proud. And our client successful.

If you love working with talented people, who love to laugh, and having fun, come be our next Account Supervisor. 

Responsibilities                   

Account Stewardship:

• Work with Account Director and all Agency departments to ensure we meet the client's goals
• Ensure that all work is reviewed before it goes to the client and is always on schedule
• Ensure compliance with Agency scope of work guidelines
• Monitor client's business on a daily/weekly basis

Client Relations:

• Maintain contact with client for development of advertising programs
• Assure client understands Agency procedures/systems, and obtain clear direction before taking action
• Schedule regular meetings to ensure expectations are set and met

Creative:

• Assist Account Director in developing and presenting annual/quarterly creative strategies, and conduct strategic review/input sessions, as appropriate
• Work hand-in-hand with creative team in exploring new creative concepts. Provide ideas and input
• Facilitate development of appropriate creative that achieves desired messaging and builds brand equity
• Facilitate development of appropriate creative concepts for various projects/promotions.
• Provide all appropriate information and direction for development of accurate strategic briefs
• Write creative briefs for inclusion of necessary marketing information to ensure soundness and accuracy, as appropriate, to be reviewed with Account Director
• Ensure quality, timeliness and cost efficiency of Agency creative product
• Directly handle the production of Agency work. Attend shoots, when necessary
• Review any research results with client and present results as appropriate

Media:

• Ensure that media functions (planning & buying) deliver desired results
• Assist in annual planning process and work with Media team in overseeing development of strategic direction, guidelines and budget parameters for plan
• Provide accurate direction to planning and buying groups regarding changes in plans
• Provide input and encourage development of new and added-value media ideas
• Work with Media team to ensure client is given up-to-date competitive media spending information for its markets

Marketing/Advertising:

• Take active role in future planning and idea generation, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development.
• With the assistance of the entire Account team, develop marketing and advertising plans (annual marketing plans, opportunity plans, creative direction, etc.)
• Develop market opportunity plans
• Ensure client is provided with the latest market profile analysis and information for their key markets
• Establish regular competitive reporting review (sales, share, targeted marketing efforts, SOV)
• Help in developing business-building efforts across the country
• Assist in development of promotional solutions to market issues
• Ensure that a written service report covering all client meetings (and pertinent phone calls) is distributed to appropriate Agency and Client personnel

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience
• Minimum 5+ years as a Sr. Account Executive or Account Supervisor in a full service agency
• Experience with integrated media strategies and planning
• Keen attention to detail and strong communication skills
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Ability to manage multiple tasks while working independently
• Proficiency in MS Office, Keynote, with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• Proven leadership abilities and managerial experience
• A “DO IT NOW” mentality

To successfully create high-quality and effective advertising for agency clients.
The Art Director transforms compelling and imaginative concepts into visual reality. The Art Director designs according to our brand identity and business objectives. As an Art Director, you are equally meticulous when it comes to effective written communication. You value the importance in a Copywriter and understand the importance of that partnership to find inspiration and deliver innovation.

Responsibilities

• Independent thinking, drive, energy and enthusiasm. You are a team player who takes the initiative.
• You understand marketing fundamentals and can explain the difference between brand and creative strategy
• Produce exceptional work for clients, both creatively and effectively, in multiple media types including, but not limited to TV, Radio, print, digital, outdoor, and collateral.
• Provide conceptual designs and possess the capability to flesh them out with the execution of Social, HTML5 AS and Dynamic Ads.
• Partner with senior creative staff to concept and solve client projects.
• Help the agency win new business through bold, innovative work as effective presentations.
• Create compelling art that activates consumers to shop and ultimately purchase the clients’ offerings.
• Maintain best practices for file and server management, including the consistent application of naming conventions, file/folder organization, versioning control, job slugs, and more.
• Maintain client brand guidelines and design standards.
• Manage multiple projects simultaneously while meeting mutually agreed deadlines.
• Maintain important relationships with internal department colleagues and clients to help the agency maintain value and respect.
• Help the agency develop strong relationships in the advertising and marketing community to aid in the recruitment of top talent.
• Possess a positive attitude when working with colleagues, associates, and clients. Be solutions-oriented and supportive in finding solutions to unexpected challengesequirements

Qualifications

• Bachelor’s degree required and/or 3+ years of experience with an advertising or design company, with at least three years previous experience in a high-volume environment.
• A strong portfolio that demonstrates originality, innovation, problem-solving, and personal expression.
• Your work examples must prove you’ve solved business problems. (While we expect you to make beautiful things – your work must be effective at selling a client’s products.)
• You are proficient in Photoshop, InDesign and Illustrator for sure. Flash, HTML/CSS, JAVA a plus but not necessary.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, meet deadlines, and stay within budget.
• Strong interpersonal skills; a team player, positive, persuasive negotiator and innovative thinker.
• Highly motivated and a high level of initiative; ability to work independently, to support the agency’s creative goals and the client’s business objectives.

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?".  You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar.  You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

#LI-DNI

Overview: 

The Associate Director, Paid Search is responsible for partnering with the Director of Paid Search to help lead a portfolio of Paid Search (SEM) accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Associate Director, Paid Search will be accountable to partner with client stakeholders across multiple search disciplines. The Associate Director, Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.  The Associate Director, Paid Search will be responsible for the development of junior staff and, at times, the management of external vendors.

Responsibilities:

Account Management

·         Implement holistic Paid Search planning as part of the overall Media Strategy

·         Introduce process development input, Quality Assurance and best practices Input

·         Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

·         Keep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

·         Understand and explain the features and benefits of all zSearch products and services

·         Cross sell products and services to grow share of SEM spend

·         Responsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation development

Search Campaign Management

·         Develop and foster account relationships with a goal of 100% account retention within a defined portfolio of accounts

·         Develop a complete understanding of client goals, markets, needs and expectations

·         Work within client relationships to champion initiatives that drive marketing decisions across SEM/SEO channels

·         Attend client meetings on ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentations

·         Independently lead performance and strategy presentations

·         Translate data-findings to insights via our team of strategists

·         Solve client problems and use conflict management skills within a professional environment

·         Leverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) along with licensed search tools (SEMRush, Optmyzer, etc.) to benchmark tor forecast rends

·         Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous

 Requirements:

·         Bachelor’s degree in business, marketing, or advertising preferred

·         4+ years of hands-on Paid Search experience, preferably within an Ad Agency

·         Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and Merchant Center

·         Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUP’s, and chart building

·         Knowledge of feed-based ad units like Smart Shopping, as well as feed management and optimization.  Digital Experience in Display, Video, Email, Social etc. is ideal

·         Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)

·         Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings

·         Thought leadership skills, with ability to lead, pitch, have POV

·         Strong sense of urgency and commitment to move quickly with high quality

·         Ability to work independently and effectively multitask across multiple priorities

·         Articulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making process

.

Unleash your creativity by bringing new ideas and LOL-worthy lines, starting the right conversations online, and writing at the speed of social trends. The Content Creator, Writer sits within the Creative and collaborates closely with the Content Strategy team. Responsible for driving social conversations (community engagement) on behalf of clients and content copywriting to support campaigns.

Responsibilities

Content Copywriting

• Create content and copy for both paid and organic content, social initiatives
• Deliver copy effective for a variety of digital channels, including social, display, e-mail, websites, and more
• Maintain client brand guidelines and copy standards, curated for each content platform

Content Creation

• Work with social strategy team to develop social media content calendar
• Create various forms of social media content - text captions, videos and images - suitable and relevant for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube
• Create content directly within social media applications using built-in tools and functionality
• Ensure that every piece of content is relevant and helps our clients maximize engagement and awareness
• Ensure every piece of content you create aligns with our brand voice

General Client/Account Support

• Assist with social platform trends, content writing best practices, and more
• Keep Content Strategy and Account Services team informed of community engagement happenings, opportunities, and any concerns
• Report monthly on brand love and overall sentiment to provide insights that may guide content creation
• Manage between community engagement and copy creation tasks simultaneously while meeting deadlines

Requirements

• Bachelor’s Degree in Advertising or Marketing with a focus on copywriting. Digitally focused studies and/or internships with exposure to social marketing is highly preferred
• Portfolio of work or work samples that show a range of writing across different content pieces required.
• Familiarity working across social platforms and a passion for keeping up with trends
• Knowledge of social media trends, hashtags, and engagement strategy
• Ability to create content directly within various social media applications
• Must be highly adaptable and passionately in tune with the latest social media developments, trends, online behaviors, and social media culture
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail, sense of urgency, and commitment to get the job done
• Strong command of the written English language and understanding of grammar rules and how to construct clear sentences relevant for each medium

The Digital Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Requirements

• Bachelors degree in business, marketing, advertising or equivalent
• 2+ years media planning experience as an Assistant or Jr. Planner/Planner; needs to have been in digital planning capacity
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek)

The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Director, Brand Strategy works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

Responsibilities:

• Understand Company, Competitive, Cultural, Consumer, and Category insights
• Secondary and Syndicated research mining and analysis
• Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
• Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences
• Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
• Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
• Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

Qualifications:

• Education and experience equivalent to a Bachelor's degree in English, marketing, anthropology, sociology, psychology or other social science; supplemented with strategic planning, research and study design experience.
• 5-7+ years of relevant experience
• Advertising, Media, Creative Marketing Industry experience is highly preferred 
• Team leadership skills
• Understanding of traditional, as well as modern primary research methods
• Ability to translate research and analytics to insights
• Exceptional communication skills
• Must be able to travel both domestic and internationally as necessary
• Overall, the successful candidate will be curious and creative in their approach to problem solving

Overview: 

The Director, Shopping & Paid Search is responsible for leading a portfolio of Paid Search (all Google Ads campaign types) Accounts towards stated client and company objectives and is responsible for the growth, management, retention, and satisfaction of these Accounts. The Director, Shopping & Paid Search will be accountable to partner with client stakeholders across multiple search disciplines. The Director, Shopping & Paid Search will be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media.  The Director, Shopping & Paid Search will be responsible for the development of junior staff and, at times, the management of external vendors.

Responsibilities:

Account Management

·         Implement holistic Paid Search planning as part of the overall Media Strategy

·         Introduce process development input, Quality Assurance, and best practices input

·         Interface with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

·         Keep direct management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

·         Understand and explain the features and benefits of all Search products and services

·         Cross-sell products and services to grow share of SEM spend

·         Responsible for working with the overall planning teams to align the strategy and execution for quarterly or annual account plans and budgets (in regard to Search) to compliment the overall media plan, including creative execution and media placement and client presentation development

Search Campaign Management

·         Develop and foster account relationships with a goal of 100% account retention within a defined portfolio of accounts

·         Develop a complete understanding of client goals, markets, needs and expectations

·         Work within client relationships to champion initiatives that drive marketing decisions across SEM channels

·         Attend client meetings on ongoing basis, interface as needed with executive and middle management level on client side during meetings and presentations

·         Independently lead performance and strategy presentations

·         Translate data-findings to insights via our team of strategists

·         Solve client problems and use conflict management skills within a professional environment

·         Leverage syndicated digital research (e.g. ComScore, Nielsen, Hitwise) along with licensed search tools (SEMRush, Optmyzer, etc.) to benchmark tor forecast trends

·         Provide best practices and on-going evolutions in the SEM/SEO space to team members and Media Planners to ensure training is continuous

Requirements:

·         Bachelor’s degree in business, marketing, or advertising preferred

·         6+ years of hands-on Paid Search experience, preferably within an Ad Agency

·         Experience with Google Ads, GDN, Google Analytics, Bing Ads, Google Tag Manager, as well as Shopping and YouTube.

·         Deep knowledge of Paid Search best practices and technical savviness including advanced knowledge of SQL, and strong Microsoft Excel skills; pivot table, VLOOKUPs, and chart building

·         Knowledge of feed-based ad units like PMax and Smart Shipping, as well as feed management and optimization.  Digital Experience in Display, Video, Social etc. is ideal

·         Understanding of scientific method and testing, along with analytics knowledge (statistical significance, confidence intervals, etc.)

·         Possess comprehensive data analysis and problem-solving skills; able to draw conclusions and devise strategic recommendations based on findings

·         Thought leadership skills, with ability to lead, pitch, have POV

·         Strong sense of urgency and commitment to move quickly with high quality

·         Ability to work independently and effectively multitask across multiple priorities

·         Articulate and effective communication skills, tailoring message to the audience; developing and delivering presentations with actionable insights and the ability to influence the decision-making process

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Zimmerman is looking for a Jr. Trader to join our Programmatic Trading team. In this position, you will work closely with our Programmatic Traders to help execute, manage and report on existing and new programmatic campaigns. This position works under general supervision with the manager providing hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid social programs. The Paid Social Specialist assists with execution, reporting, ongoing campaign optimization, and defining overall KPI’s and goals per platform.

Responsibilities

• As assigned, support the development and implementation of national, regional and local Programmatic campaigns, with emphasis on Social platforms and campaigns.
• Assist in the daily monitoring and optimization of live campaigns to ensure campaign pacing and performance are at or beating client objectives
• Work with media, social, data and technology partners for digital media planning, insights, troubleshooting and other related media projects
• Analyze performance data and provide intelligent interpretation and appropriate action plans based on conclusions
• As directed and overseen by manager, assist in the preparation of recommendations, POVs and select analyses
• Maintain up-to-date knowledge of best practices and strategies in the management and trends of Programmatic
• Ongoing, coordinate with the Planning and Account Service teams addressing but not limited to; Competitive insights, Cross partner insights and performance, Media and Promotional Opportunities, Invoice Approval and Billing.

Requirements

• 2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo
• Bachelor’s degree in Marketing/Advertising/Communications, or closely related field
• Internship in a full service agency preferred
• Experience or related intern assignments in retail, hospitality, sales or Interactive advertising is highly desirable
• Experience with bid management tools are desired: GDN, Adwords, Facebook Power Editor, DBM, Adobe, AOL One, Brightroll, Appnexus or TTD
• Effective writing skills
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• Detail-oriented and organized
• Exhibit enthusiasm, passion, creativity, and commitment
• In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends

The responsibilities are many, various, and not limited to those written in this document

This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients. The Marketing Scientist will provide accurate, timely data and insights for clients and internal stakeholders across the Agency. Participate in meetings regularly with account services and clients to assess media performance and to identify and implement improvements. They will Improve, execute, and effectively communicate significant analysis and insights that identify meaningful trends and opportunities across the business.

Responsibilities: 

• Create actionable roadmaps for improving how data is presented and explained to clients 
• Help develop and organize KPIs in line with business needs 
• Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources 
• Proactively analyze data to answer key questions for clients and investigate and communicate which areas need improvement  
• Prepare, analyze, and summarize analytical results by creating reports and flowcharts 
• Evaluate KPIs, provide ongoing reports, and recommend business plan updates 
• Analyzing data and drawing insights on how to improve membership and spend media dollars efficiently 
• Exporting, organizing, and presenting analytic data to clients on a weekly basis 
• Managing (3) Annalect India team members who process 4 primary types of reports for the top 13 clients on a monthly basis 
• Managing (1) junior analyst, that assists with market research, pulling data from Power BI, and manipulating data using Microsoft Excel and other third-party applications 
• Make recommendations and improve current reporting structures/frequency to best suit the clients current and future needs 
• Provide internal analytic support and insights for account services, media teams, and POD leads  

Qualifications:

• Bachelor’s Degree in Analytics, BI, MIS, Math, Statistics, Computer Science or similar
• 5+ years of paid media experience at an agency or in-house, with demonstrated experience managing large-scale, cross-channel media campaigns and budgets for brands
• Extensive experimentation knowledge and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
• Strategic and analytical thinker, with proficiency in SQL and media analytics and tracking platforms
• Experience with Python, BI reporting (i.e., Chart.io, Looker, Tableau) and databases (dimensional and relational), including data ingestion and transformation.
• Adapt at building cross-functional relationships and establishing influence with both internal and external partners
• Knowledge of marketing tech stack and digital data technologies (DMPs, GA, pixel tracking)
• Transform data into a digestible and presentable story based on the audience

This position is part-time and onsite in our Fort Lauderadle, FL office.  

Schedule; Mon-Fri from 2:30pm-6:30pm, 20 Hours Weekly

Overall Objective:

The Part Time Receptionist is responsible for being the face of the Agency, greeting visitors and answering phones in a friendly, professional and efficient manner at all times.  This role also assists with administrative duties and projects as required and needed throughout the Agency.

Responsibilities:                  

• Greet visitors and answer telephones in a friendly, professional and efficient manner, acting as an ambassador of the Agency.
• Enforce security protocols for all associates and visitors.
• Ensure that all associates and visitors needs are responded to appropriately and in a timely fashion.
• Provide exceptional customer service and seek out ways to improve visitors and callers experience.
• Maintain the agency reception area, coffee pantries and conference rooms, ensuring that they are kept neat, clean and presentable to visitors and associates.
• Provide general administrative support and manage tasks and projects as directed.
• Responsible for closing the Agency per building operations and procedures set by the Chief People Officer and directed by the Office Manager.

Requirements:

• Associate Degree in Business, Advertising, Marketing, or Communication, or high school diploma or equivalent, and/or relevant experience.
• Previous experience as an Admin./Receptionist.
• Strong customer service skills.
• Proven ability to communicate in a professional and upbeat manner, with both visitors and employees at all levels of the organization.
• Professional presentation.
• Excellent attention to detail.
• Ability to multitask while being flexible in a busy environment.
• Reliable, dependable and trustworthy.

The Senior Media Planner delivers Media Plans, Point-of-Views (POVs), and related media analysis.  The Senior Media Planner is responsible for directing the efforts of Assistant Media Planners as directed by the Supervisor, the Planner is to exercise prudent judgment facilitating the execution and implementation of planning, scheduling, and project development activities.  

Responsibilities

• Oversee assigned Assistant(s) in the development and implementation of national, regional and local traditional/digital media campaigns, including;
• Organize, implement and control the day-to-day media planning development process including coordination among assistants.
• Plan media campaign strategy in tandem with interactive media team
• Utilize media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans
• Work as part of a media planning and buying group, applying media solutions to overall client objectives
• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan
• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service
• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client
• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses
• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation
• Issue insertion orders from BAP for all print/OOH/internet planned for each market
• Coordinate with the Buying and Account Service teams
• Understanding of current marketplace conditions,, competitive spending, Media and Promotional Opportunities
• Manage invoice approval and billing

Qualifications

• Bachelors Degree in Business, Marketing, Advertising, Communications or related field
• 3-5+ years media planning experience as a Junior or Mid-level Planner
• Proficient in Microsoft Excel
• Demonstrated presentation and writing skills
• Experience negotiating with and managing print vendors
• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons
• Experience in working with retail clients is highly desirable
• Understanding of interactive advertising preferred but not required
• Full service agency experience preferred, but not required 

We are looking for a highly motivated individual with an acute attention to detail, highly organized, strong problem solving skills, and intermediate excel skills to join our rapidly growing Paid Social team. The Social Media Buyer works closely with Digital Media, Account Services, and Analytics teams to execute Social media campaigns from start to finish and manage and exceed client KPI’s.

Responsibilities 

●     Owns the paid social activation across multiple social media platforms. Including set up of the campaigns, implementation, pacing according to plans, recommending high level optimizations, executing optimizations, reporting and responding to ad hoc requests from their director/client team. 

●      Work with client teams and senior members of the Paid Social team to analyze and provide recommendations for optimizations to ensure optimal performance and client ROI 

●     Work to insure all campaign builds are QA’d prior to launching

●     Extract and deliver insightful findings for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term

●     QA assets from client teams (Planning and Account services) including media plans, insertion orders and creative assets.

●     File all insertion orders for campaigns and work with Planning teams to ensure accuracy.

●     Monitor performance of campaigns on a daily basis and alert the team of any issues regarding delivery or performance. 

●     Work towards understanding the client's brand and business including industry trends and seasonality.

●     Proactively monitor campaign activity for delivery, ad quality and performance

●     Build and evolve relationships as the primary point of contact with media partners and internal teams (Account, Audience and Analytics)

●     Demonstrate basic proficiencies across key social platforms with an understanding of each of their capabilities, strengths and advantages in the social space.

●     Performing simple A/B tests of creatives, audiences, copy etc. Providing analysis of results next steps and recommendations

Requirements

●      Bachelor’s degree in related field

●     1+ years of performance based, e-commerce preferred, Paid Social Marketing experience across Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, Linkedin, Twitter

●     Basic understanding of digital and social marketing

●      Basic understanding of the digital landscape and consumer behaviors in the space

●     Paid social certifications (desired)

●     Analytical mindset with strategic, critical thinking skills. Strong problem solver who is able to think up creative solutions to challenges.

●     Data-driven and results orientated

●     Ability to demonstrate a strong work ethic, time management skills and strong organizational skills. Able to be agile and deal with ambiguity.

●     Excellent communicator, able to clearly explain complex topics in a concise manner.

●     Excel/Google Sheets familiarity with word and powerpoint being a plus

●     Excellent attention to detail

●      Excellent verbal, written and interpersonal communication skills

●     Ability to work independently and as part of a team

●     Self aware and able to demonstrate accountability.

●     Ability to manage multiple projects simultaneously while meeting deadlines

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

• The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
• Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
• Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
• Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Partner with other internal departments to ensure that all deadlines are met
• Troubleshoot issues and provide support to team in challenging situations
• Serve as point of solution and knowledge for the brand
• Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
• Participate in training of new employees, when applicable

Project Management

• Responsible for the activation of multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoots tight deadlines and holds others accountable for deliverables
• Communicates progress and challenges in a timely and succinct way
• Oversee and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activates change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio teams
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Oversees project budgets and billing documents

 Integrated Campaign Development

• Meet regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events.
• Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
• Provide ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 4+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Client focused with a strong sense of detail and urgency
• Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
• Experience managing teams of at least two or more people
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skill
• Knowledge of media channels and overall media planning and strategy preferred

We are seeking a talented and results-driven Sr. Paid Search Analyst to join our marketing team and play a pivotal role in optimizing our online advertising efforts. As a Sr. Paid Search Analyst, you will be responsible for managing and implementing paid search campaigns to drive qualified traffic, conversions, and revenue. The Sr. Paid Search Analyst is accountable for working with the team to ensure performance is being appropriately measured and hitting KPIs.

Responsibilities:

• Develop and execute paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines.
• Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
• Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
• Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
• Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
• Regularly track and report on campaign expenditures and performance against budget targets.
•  A/B test ad variations to identify the most effective messaging and creative elements.
• Conduct A/B tests on landing pages to identify and implement best practices.
• Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
• Generate regular performance reports, providing key insights, KPIs, and recommendations to the marketing team and management.
• Identify opportunities for improvement and implement actionable strategies based on data-driven analysis.

Requirements:

•      Proven PPC experience. (4+ years of experience)
•      Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
•       Strong analytical skills and proficiency in data-driven decision-making.
•       Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
•       Excellent communication and collaboration skills to work effectively with cross-functional teams.
•       Ability to multitask and manage multiple projects with strict deadlines.
•       Detail-oriented with a focus on delivering high-quality work.
•       Google Ads and/or Bing Ads certification is a plus.

Overall Objective

Within the Agile Scrum framework, the PM/SM functions as a primary manager and owner for the prioritization, specification, and end-user acceptance testing of assigned software and website projects. The role also works closely with key stakeholders to understand and document project scope and convey that vision to the scrum teams.  It’s the PM/SM’s responsibility to help define product features and enhancements while also grooming and prioritizing the development teams’ backlog of work.

Responsibilities       

• Represent the interests and needs of key internal and client stakeholders.
• Proactively set, communicate and manage expectations with stakeholders regarding timelines, release dates, deliverables, system issues and technical resolutions.
• Help create, communicate and manage detailed project scope and business requirement documents related to system features, enhancements and bug resolutions.
• Support the scrum team’s use of business requirements and scope documents to execute development sprints.
• Independently develop and manage against project plans and timelines.
• Plan and schedule team member assignments and activities based on skill set and need.
• Proactively identify project risks and develop mitigation plans to address them.
• Coordinate with the QA team to ensure tests adequately cover requirements.
• Coordinate end user acceptance tests with stakeholders.
• Identify project risks and collaborate with team members to prevent or mitigate them.
• Support production system monitoring and maintenance plans to ensure the agency meets applicable service level agreements.
• Coordinate new product and feature roll-out and training to the user community.
• Act as a subject matter expert and provide internal and external technical troubleshooting.

Requirements:

• Bachelor’s degree in Business Administration, Computer Science, Information Systems or related field. 
• 5+ years of proven IT Project Management and/or Agile software development.
• Project Management Certification (PMP) and/or Business Analyst Certification (PMI-PBA) preferred.
• Familiarity with Jira, Confluence and Workfront a plus.
• A strong understanding of software development fundamentals.
• Excellent facilitation, writing and inter-personal communication skills with people at all levels of an organization.
• Proven ability to manage multiple tasks while working independently with the common sense to escalate issues when necessary.
• Strong attention to detail and a sense of urgency and commitment to get the job done in a timely and accurate manner resulting in high quality results.
• Proficiency with MS Office Suite and MS Project with the ability to self-learn new computer systems quickly.