Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading vs following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits

Marketing / Special Projects:

• Create atmosphere that demands a business-building approach to Client’s business.
• Utilize Agency resources to develop plans to grow business
• Attend monthly marketing/advertising meetings.
• Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV).

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 5+ years experience as an Account Director or Account Supervisor in a full-service Advertising/Marketing agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader.
• Experience identifying superior business building opportunities
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  Account Executives oversee the day to day work of Jr. Account Executives and Account Coordinators.

General Responsibilities

• The Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
•  Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
•  Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverable
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proofs all Client facing documents published by the Agency
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment

Project Management

• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process   
• Troubleshoots tight deadlines and holds others accountable for deliverable
• Communicates progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio team
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Creates and maintains project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor of top level status of Client deliverables and key initiative
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance     
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
•  2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

Overall Objective

Account Supervisors are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Automotive Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 development of marketing and advertising plans. Duties include building and earning the trust of Automotive Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Account Supervisor to mentor a team and ensure daily workflows, roles & responsibilities and marketing objectives are properly aligned in order to best service the account. 

General Responsibilities 

• Lead and activate Omni-channel marketing strategies for Automotive clients, while overseeing the development and the execution of strategy, creative and media plans.
• Develop strong relationships with senior level Automotive Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met.
• Anticipate Automotive Client needs, keeping the Agency in the position of leading rather than following.
• Engage and activate both internal team members and the Automotive Client to maximize effectiveness.
• Provide leadership and day-to-day supervision of assigned team. See that all team members have the “big picture” on assigned projects. Encourage, motivate and develop growth plans by coaching, training and identifying opportunities.

Account Stewardship:

• Work with Account Director and all Agency departments to ensure that our goals for Automotive Clients are met
• Ensure that all work is reviewed before it goes to the Automotive Client and is always on schedule. Implement a process for quality assurance amongst junior staff.
• Ensure compliance with Agency/Client scope of work guidelines
• Monitor clients business on a daily/weekly basis while being prepared to speak to comp trends and sales trends on the spot.
• Be the igniting spark that is constantly on the look out for the next new marketing opportunity to activate for your Automotive Client/s.
• Act as the brand ambassador; subject matter expert and senior business lead internally for your Account/s.
• Identify and usher in new and different approaches to both Traditional and Digital channels that insure increased retail effectiveness for our Clients and the Agency
• Cross-train and serve as the voice of integration for Automotive Client problem solving and strategic planning

 Client Relations and Marketing:

• Monitor and address performance of client business on a daily, weekly, monthly, quarterly basis to ensure strategy & metrics are successful, including performance of: TV, Radio, Digital, Search and Social media.
• Meet with Automotive Client/s regularly to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
• Assure that Automotive Clients understand Agency procedures/systems.
• Prepare and steward the development of all Client presentations, plans, decks and reports.
• Confidently lead a team to deliver creative and innovative ideas that exceed client expectations
• Work with Account Director and SVP on planning needs for Automotive clients.
• Take active role in future planning and idea generation for Automotive Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems
• Initiate plan development: With the assistance of the entire Account team, develop marketing and advertising plans for Client (annual marketing plans, opportunity plans, creative direction, etc. Develop market opportunity plans. Present plans to Client, as appropriate. 
• Establish regular competitive reporting for Automotive Client review (sales, share, targeted marketing efforts, share of voice)
• Help in developing business-building efforts across the country

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Minimum 2-4 years as an Account Supervisor or Account Manager supporting Automotive Clients in a full-service agency is required
• Experience launching mass communication with a deep understanding of media planning and buying process for Print, TV, Radio, Digital & Social.
• Automotive and Advertising/Marketing Industry experience is required.
• Strong verbal and written communication skills with people at all levels
• Proven leadership abilities and managerial experience
• Thorough understanding of content development and creative activation for digital & traditional production
• Strong writing, presentation and client-facing communication skills (presentation samples may be requested)
• Good multi-tasking, networking, time management and interpersonal skills.
• A strong sense of urgency and commitment to get the job done quickly
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
•  A “DO IT NOW” mentality

 The responsibilities are many, various, and not limited to those written in this document.

Overall Objective

The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Assist in the monitoring and preparation of periodic media campaign reviews

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
• Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
• Must be able to work full-time onsite in our Fort Lauderdale, FL office
• The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
• MS Office: Excel, Word and PowerPoint with effective writing skills
• Strong verbal and written communication is needed to collaborate with team members and clients
• Knowledge of Media is highly preferred; Digital, Traditional, and Social
• Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
• Presentation skills and experience are highly desirable

The Data Scientist works closely with Retail Technology, Media and Account Services teams to provide predictive modeling of Marketing, Direct & Digital Efforts. We are looking for a motivated Data Scientist and analytical thought leader. This is a rare opportunity to be part of a diverse and newly expanded analytics department and a great fit for a predictive modeler with a desire to impact business results.

Responsibilities

• Apply specialized technical knowledge and expertise to perform reviews relating to the full life cycle of models, information technology applications, or risk management/analysis used across the company.
• Collaborate and share knowledge with teams across the media organization, as appropriate. Build and maintain relationships with business partners at the manager and staff levels.
• Use data analysis, mining, and migration techniques for enhanced targeting, audience segmentation, clustering, profiling, and regression analysis
• Identify digital placement-level strengths and weaknesses across simultaneous campaigns and geographies
• Develop and maintain internal automated reporting tools, documents, scoring systems, and dashboards for on-going and post-campaign reporting
• Coordinate cross-functional reviews to discuss region- and campaign-specific findings and actionable recommendations for digital media campaigns built on various CPM, CPC, CPE, and CPA models
• Identify and facilitate resolution of tagging issues in coordination with Traffic and Production teams focused on site-side tracking, reporting, and implementation
• Provide client-facing/non-technical recommendations and insights, both in a written and verbal manner, that provide understandable and actionable optimizations.
• Work with Media, Strategic Intelligence and Account Services teams to develop measurement plans to deliver on campaign and client objectives

Requirements

• Bachelor’s degree in related field
• Entry-Level and/or College Internship experience 
• Must demonstrate the ability to successfully develop and run analytics (scripts) using specialized tools and platforms, specifically, R, Python, SQL, and/or SAS.
• Experience applying data synthesis, mining and regression techniques for enhanced targeting, audience segmentation, clustering, profiling, and insightful recommendations
• Advanced knowledge of Microsoft Excel
• General understanding of digital advertising, digital media strategy, ad placement type, placement-level insight, and standard media metrics is preferred
• Experience with data orchestration tools such as Annalect Omni is preferred
• Excellent verbal, written and interpersonal communication skills
• Ability to work independently and as part of a team
• Ability to manage multiple projects simultaneously while meeting deadlines
• Regression modeling focusing on maximizing yield while measuring the diminishing returns of ad spend at scale for thousands of locations.
• Data storytelling and presentation

Overall Objective

The EVP, Account Director is responsible for gaining efficiencies, securing new and existing base of business, and maximize the talents of staff. Oversees a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

New Business:

• Develop contact strategy to aggressively stay on radar of new business prospects
• Create and negotiate new business proposals and contracts for Automotive clients
• Initiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and results
• Create atmosphere that demands a business-building approach to Automotive Client’s business.
• Utilize Agency resources to develop plans to grow business
• Manage new business development process to build and nurture existing client relationships and eventually develop new ones

Client Leadership:

• Responsible for lead strategy role in all business efforts for key accounts.
• Work with client(s) within division as needed to secure and grow client and agency business
• Monitor agency trends to anticipate Client needs, keeping the agency in a leadership position rather than reactionary position
• Monitor and grow the key client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategies
• Lead staff to assist in developing client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
• Conduct annual strategic review/input sessions with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Develop business strategy solutions with comprehensive action plans
• Integrate long-term strategy with short-term tactics

Internal:

• Work with VP’s and SVP’s in operational strategy planning, forecasting and goals
• Oversee development of key client objectives through benchmarking principles, market/economic analysis and key metrics to assure clients achieve required results
• Analyze sales and result data to identify trends
• Review and discuss results, performance changes and issues pertaining to Client performance
• Remain in constant communication with Executives to ensure accurate reporting and understanding of market conditions that could affect business performance

Integrated Media:

• Oversee research, development, sales and marketing strategies to successfully install new products and services or to revise existing product lines
• Oversee new product development and existing product enhancement
• Review sales/marketing programs and short and long-term sales strategies and objectives
• Build client relationships that result in an increase in client revenue through effective and efficient business solutions
• Work with SVP to identify continuously changing client needs and make appropriate sales presentations of how those needs can be met through the effective use of our integrated marketing products and services

Requirements

• Previous experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive or other related position in a full-service agency
• Experience working with Automotive clients is required.
• Tier 2 and/or Tier 3 Automotive experience is highly preferred
• Must have 15+ experience in the Advertising and Marketing Industry
• Proven sales/lead generation experience of advertising, marketing, media services solutions
• Strong knowledge of the operations and functions within advertising and/or marketing companies, and the proven ability to sell solutions related to those organizations
• Advertising, marketing, and/or media solution selling strongly preferred.
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

·       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

·       Work as part of a media planning and buying group, applying media solutions to overall client objectives

·       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

·       train assistant level employees

·       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

·       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

·       Plan traditional media campaign strategy in tandem with interactive media team

·       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans

·       Complete assigned areas of the annual media plan(s) in their entirety

·       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

·       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

·       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

·       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

·       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

·       Negotiate the print/OOH rates and added value.

·       Issue insertion orders from BAP for all print/OOH/internet planned for each market

·       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

Requirements

·       Bachelor’s degree in business, marketing, advertising or related field

·       4+ years media planning experience as a Media Planner

·       Demonstrated presentation and writing skills

·       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

·       MS Office: Internet Explorer, Excel, Word and PowerPoint

·       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

·       Experience in working with retail clients is highly desirable

·       Experience directly managing a staff of one or more is highly desirable

·       Full-service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document

Overall Objective

The Media Planning Director, Automotive manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the Automotive clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials.
• Make presentations directly to client senior executives and associated client team members.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans/project requests.
• Prepares budget recaps for clients.
• Trains and supervises supervisors, planners and assistants in all media channels
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile.
• Develop POVs as needed in response to Automotive client needs or requests
• Ensures relationships with account teams are harmonious and productive
• Regularly meets with stakeholders to ensure alignment
• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience
• 8-10+ years media planning experience within an Advertising/Marketing Agency
• Must have experience supporting Automotive clients
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

Overall Objective

The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.

Responsibilities

• Perform online and traditional media planning for clients and prepare plans and presentations
• Pre campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc.
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. (3) Monitoring creative units to make sure they are running correctly. (4) Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferred
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferred
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

This position is part-time and onsite in our Fort Lauderdale, FL office. 

Schedule; Mon-Fri from 12:30pm-6:30pm, 30 Hours Weekly

Overall Objective:

The Part Time Receptionist is responsible for being the face of the Agency, greeting clients and guests and answering phones in a friendly, professional and efficient manner at all times.  This role also assists with administrative duties and projects as required and needed throughout the Agency.

Responsibilities:                 

• Greet clients, guests and associates and answer telephones in a friendly, professional and efficient manner, acting as an ambassador of the Agency.
• Enforce security protocols for all associates and visitors.
• Ensure that all associates, guests and clients’ needs are responded to appropriately and in a timely fashion.
• Provide exceptional client, guest and associate service and seek out ways to improve their experience.
• Maintain the agency reception area, coffee pantries and conference rooms, ensuring that they are kept neat, clean and presentable to client’s, guests and associates.
• Provide general administrative support and manage tasks and projects as directed.
• Responsible for closing the Agency following procedures set by the Chief People Officer and directed by the Office Manager.

Requirements:

• Associate Degree in Business, Advertising, Marketing, or Communication, or high school diploma or equivalent, and/or relevant experience.
• Previous experience as an Admin./Receptionist.
• Strong customer service skills.
• Proven ability to communicate in a professional and upbeat manner, with clients, guests and associates at all levels of the organization.
• Professional presentation/attire as you will be the face of the agency.
• Excellent attention to detail.
• Ability to multitask while being flexible in a busy environment.

Sr. Account Executives are responsible for the brand stewardship and day-to-day execution of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Sr. Account Executives are responsible for building and earning the trust of Clients by providing both strategic guidance and executional support for the development of integrated marketing plans. It is the objective of the Sr. Account Executive to support senior Account leadership and represent the wider Agency in establishing and exceeding Client goals.

General Responsibilities

• The Sr. Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations
• Sr. Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget
• Keeping the Account Supervisor and Account Director updated on both internal and external initiatives on a regular basis
• Lead and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information
• Train and provide accurate direction to Account Coordinators, Jr. Account Executives and Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Leads and attends relevant internal and Client meetings and proactively contributes to decks, reports, briefs and conference reports as needed.
• Oversees the Quality Assurance of Client work (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Partner with other internal departments to ensure that all deadlines are met
• Troubleshoot issues and provide support to team in challenging situations
• Serve as point of solution and knowledge for the brand
• Provide accurate direction and training to junior staff, and assure Agency procedures are being followed.
• Participate in training of new employees, when applicable

Project Management

• Responsible for the activation of multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process
• Troubleshoots tight deadlines and holds others accountable for deliverables
• Communicates progress and challenges in a timely and succinct way
• Oversee and opens creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activates change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio teams
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Oversees project budgets and billing documents

 Integrated Campaign Development

• Meet regularly with Client to discuss promotional calendar, historical plans, current needs, current media plans, trends, upcoming opportunities and events.
• Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
• Provide ongoing reporting of results, implications and recommended action steps, consults with channel managers to glean key insights.
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Provides accurate direction to planning and buying groups regarding changes in plans per Client direction and approval of Agency proposals/recommendations
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.)
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor and Director of top level status of Client deliverables and key initiatives
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 4+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Client focused with a strong sense of detail and urgency
• Strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans, write briefs, analyze and communicate performance metrics, present findings, identify and resolve issues and manage risk.
• Experience managing teams of at least two or more people
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skill
• Knowledge of media channels and overall media planning and strategy preferred

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

This role will be the liaison between our Strategic Marketing Intelligence Group and our Media Division to encourage technological and fluid growth for our clients.

The Sr. Performance Marketing Analyst will provide accurate, timely data and insights for clients and internal stakeholders across the Agency. Participate in meetings regularly with account services and clients to assess media performance and to identify and implement improvements. They will Improve, execute, and effectively communicate significant analysis and insights that identify meaningful trends and opportunities across the business.

Responsibilities:

• Collect, harmonize & review Marketing media data, build models, interpret results, and formulate key insights, charts, reports, for stakeholder presentations
• Provide strategic guidance and recommendations to customers based on data-driven insights. This includes (but not limited to) helping stakeholders understand their target audience, optimize marketing spend, and measure the impact of their efforts
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Work closely with the team to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems
• Maintain strong stakeholder relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements

Qualifications:

• 3+ years of work experience working as a Performance Marketing Analyst
• Bachelor’s Degree with an Advanced Degree in Business/Marketing (e.g., Masters, MBA) highly preferred
• Advertising, Marketing, and/or Media Industry experience is highly preferred
• Strong working knowledge of Microsoft PowerPoint, Power BI and Excel is a must.
• Experience working independently on analytical tasks, building, and optimizing ‘big data’ pipelines, architectures, and data sets
• Experience developing and delivering presentations using insights derived from analytics
• Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions
• Experience collaborating with others to implement change initiatives.