Why Data Science Matters in Marketing and Why Zimmerman is Different
Data science has become essential to modern marketing, but not all data science delivers the same value.
Featured Articles
Z Associate of the Month
Enrique Saltos
Big congrats to Enrique Saltos, our January zAssociate winner!
This Senior Motion Graphics Designer has been bringing his animation magic to just about every brand in the creative department since 2015. When he’s not creating stunning motion work, he’s being a proud dad to an amazing young man, scuba diving, cooking up a storm, or watching every movie under the sun. Fair warning: if you find a rubber snake on your desk, it was probably him. Silly prankster, child at heart, and self-proclaimed cinephile.
Congratulations, Enrique!
ZAI
At Zimmerman, the future is now. When it comes to AI, we're moving at the speed of retail.
Inspire shoppers Holiday Guide
The engagement rates for TikTok creator content far surpasses the rates on other platforms.
CONSUMER BEHAVIORAL SHIFTS IN 2023
The pace of change in consumer motivations has accelerated over the past few years, understanding cultural shifts is more critical than ever.
Get a Kick Out of World Cup Soccer
For advertisers looking for eyeballs on a global scale, there are few events that offer the prestige, excitement — and captive viewing audience — as FIFA’s World Cup.
Self-Actualizing Technologies
Once the domain of science fiction, the rise of artificial intelligence is indeed very real, and very factual.
Jumping on the Early Holiday Bandwagon
Whether the economy is rolling or roiling, consumers still find a way to dig deep to give retail expressions of love and caring to those in their orbit.