Omni, Explained: What is it?
At Zimmerman, Omni is not just a data platform. It is the engine behind how we make smarter decisions faster, and with far more confidence.
Featured Articles
Z Associate of the Month
Enrique Saltos
Big congrats to Enrique Saltos, our January zAssociate winner!
This Senior Motion Graphics Designer has been bringing his animation magic to just about every brand in the creative department since 2015. When he’s not creating stunning motion work, he’s being a proud dad to an amazing young man, scuba diving, cooking up a storm, or watching every movie under the sun. Fair warning: if you find a rubber snake on your desk, it was probably him. Silly prankster, child at heart, and self-proclaimed cinephile.
Congratulations, Enrique!
Why Data Science Matters in Marketing and Why Zimmerman is Different
Data science has become essential to modern marketing, but not all data science delivers the same value.
ZAI
At Zimmerman, the future is now. When it comes to AI, we're moving at the speed of retail.
Jordan Zimmerman on AI
As data, technology and AI usage grows exponentially, Zimmerman Advertising has been at the forefront.
Inspire shoppers Holiday Guide
The engagement rates for TikTok creator content far surpasses the rates on other platforms.
(Hyper)local Transforming the Marketing Landscape
Before websites and social media, TV and radio, billboards and the Pony Express – there was word of mouth.
CONSUMER BEHAVIORAL SHIFTS IN 2023
The pace of change in consumer motivations has accelerated over the past few years, understanding cultural shifts is more critical than ever.