Omni, Explained: What is it?
At Zimmerman, Omni is not just a data platform. It is the engine behind how we make smarter decisions faster, and with far more confidence.
Featured Articles
Z Associate of the Month
Amber Zimmerman
Amber joined Zimmerman as a Sr. Account Supervisor and has since climbed her way up to Account Director for Blue Compass RV after proving she’s skilled at steering clients in new directions. Since day one, she’s tackled every challenge thrown her way with the determination of someone who simply finds a way through.
When she isn’t working, Amber loves to sew her own skirts, chefs her way through vegan cuisine, gardens veggies like a pro, and geeks out at airshows (flying an F-16 Viper is definitely on her bucket list). That’s why you may find her rushing to the windows during rehearsals before the air show.
She also loves traveling, hitting concerts and music festivals, adventuring through nature, and sipping organic wines. Oh, and she spent a decade in Hawaii, made lifelong friends from around the world, and is basically your personal island tour guide—seriously, don’t book those tickets without talking to Amber first.
Why Data Science Matters in Marketing and Why Zimmerman is Different
Data science has become essential to modern marketing, but not all data science delivers the same value.
ZAI
At Zimmerman, the future is now. When it comes to AI, we're moving at the speed of retail.
Jordan Zimmerman on AI
As data, technology and AI usage grows exponentially, Zimmerman Advertising has been at the forefront.
Inspire shoppers Holiday Guide
The engagement rates for TikTok creator content far surpasses the rates on other platforms.
(Hyper)local Transforming the Marketing Landscape
Before websites and social media, TV and radio, billboards and the Pony Express – there was word of mouth.
CONSUMER BEHAVIORAL SHIFTS IN 2023
The pace of change in consumer motivations has accelerated over the past few years, understanding cultural shifts is more critical than ever.