Zimmerman Advertising was founded in 1984 by Jordan Zimmerman with the creation of BrandTailing™, a breakthrough approach to building brands over time while driving sales overnight. What began as a bold idea has evolved into one of the nation’s leading agencies for retail, commerce, and performance marketing.
Since joining forces with Omnicom in 1999, Zimmerman has grown into the network’s #1 retail and performance agency, partnering with some of the world’s most recognized brands across nearly every category.
At the heart of Zimmerman is our DNA, or what we call our ZNA. We are aggressive, business-focused, and relentlessly driven to deliver results. For over 40 years, we’ve remained obsessed with growth, powered by creativity, and fueled by passion. We do not just advertise. We engineer explosive outcomes that build lasting brands and drive measurable business performance.
Zimmerman’s growth engine is powered by its people: passionate, strategic, and purpose-driven leaders who bring ideas to life and results to the table. Our teams are united by a relentless focus on performance, creativity, and accountability. We measure success not only by the outcomes we deliver for clients, but also by the growth and impact we create together.
At Zimmerman, it is never just about a win for the agency or a win for the client. It is about building a powerhouse of talent that drives lasting results. Explore below to meet some of the people who make it happen every day.
Work till it hurts. Then push harder.
Growth and comfort do not coexist.
Do a common thing in an uncommon way.
Make a Difference.
A goal without a plan is just a wish.
Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you.
Train people well enough so they can leave; Treat them well enough so they don’t want to.
I solemnly swear that I am up to no good.
The way to get started is to quit talking and begin doing.
There is something worse than missing the goal, and that’s not pulling the trigger.
Proactivity fuels the fire, and communication sets it ablaze.
Don’t be afraid to give up the good to go for the great.
Whatever it takes to win.
Only the meek get pinched. The bold survive.
People don’t care how much you know, until they know how much you care.
An example of intelligence is knowing that a tomato is a fruit, an example of wisdom is knowing that it doesn’t go into a fruit salad. Be intelligent and wise.
Never die easy. Tough times go away, tough people do not.
The best way to predict the future is to create it.
Do not follow where the path may lead, go instead where there is no path and leave a trail.
Embrace the possibilities, seize the opportunities, and let your ambitions ignite the path to success.
OUR VALUES
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agileWe move at the speed of business in everything we do.
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INNOVATIVE
We are thought leaders, from strategy through execution, always focused on driving business results.
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ACCOUNTABLE
We take pride in our work and full responsibility for the outcomes.
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COLLABORATIVE
We are a team of integrated specialists, partnering with our clients and with each other.
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FEARLESS
Guided by passion and purpose, we act with conviction and confidence.
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CREATIVE
Our ideas tell powerful stories and deliver even greater results.