but never rest in the glory.
This month, we are celebrating Rachelle Murciano for zAssociate of the Month! She joined our team a year ago as a Junior Account Executive. Since then, Rachelle has pushed herself outside of her comfort zone and taken on additional responsibilities, earning her the respect of her peers and the title of zAssociate of the Month!
Outside the Z, you may have a hard time keeping up with her as she is constantly in pursuit of adventure and travel. Oh, and since November marks her 1-year work anniversary be sure to send her even more kudos.
Congratulations, Rachelle!
JetBlue is growing its footprint in Florida. So, they tapped into Zimmerman for a much needed local perspective. We created messaging we knew would resonate with South Floridians.
Using our hometown airport code, FLL, we created one-word headlines that evoked the emotional benefits of traveling on JetBlue. Along with a subhead that communicated the transactional benefit, we served up a healthy dose of brandtailing.
Chairman of the Board
Chief Innovation Officer
President
EVP, AutoNation
VP, Group Account Director
EVP, Director of Media Services
VP, Marketing Analytics
Co-Chief Creative Officer
Chief Strategy Officer
EVP, Managing Director
SVP, Group Account Director
Chief People Officer
Ad Operations Supervisor
Account Director
SVP, Group Account Director
President - Client Services
Accounting Manager
SVP, Group Account Director
Chief Financial Officer
VP, Group Account Director
Chief Operating Officer
SVP, Ad Operations & Business Solutions
Associate Director, HR and DE&I
Office Manager
Co-Chief Creative Officer
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STRATEGYWhere, how, when, and most importantly – why people buy. These market research insights come straight from the minds of our strategic planners. Artfully extricated by our research engine, The Red Light Project, this priceless knowledge fuels every Brandtailing® platform, and guides focus group methodologies, client planning meetings, and the fortunes of many of America’s best known companies.
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ANALYTICSThe one with the most data wins. Our Data Analytics Teams dive deep into industry trends, business data, consumer data, and marketing data. When they surface, they bring insights that are then combined and optimized with client data, sales, traffic, audience segmentation, and media performance. The end result is turning the data into a powerful tool, driving measurable results for our clients. Great data equals great outcomes.
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CREATIVEMessages that motivate. Images that resonate. Design that engages. Fresh creative wraps up all the research, data, and insights in a package that persuades. Could be a stamp-sized banner or an oversized billboard. Might be a :15 spot on streaming radio or a heartfelt thank-you message on a receipt – when ideas strike chords, needles get moved.
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MEDIACollaborating closely with our Strategy and Analytics teams, our Media experts utilize OMNI and Hyperlocal, Zimmerman’s proprietary best-in-class platforms, to leverage data for precise channel planning, addressable audience profiling and targeting analysis. Thus, we deliver the perfect balance of audience reach and frequency to maximize our clients’ investments.
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IMMERSIVE COMMERCEHarnessing the latest digital technology and our real-time programmatic buying platform, we’re leading the growth of Immersive Commerce, reshaping the online world from a retailer focused ecosystem to one that is consumer centric. Precise targeting and simplified checkouts mean drop-offs are down, conversions are up and so are profits. Consumers are in charge now. If you’re only pushing consumers to your site and not selling where they are in the moment, then you’re missing major revenue opportunities.
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RETAIL TECHNOLOGIESOur full-service technology team powers innovation for the agency and our clients by designing and building enterprise-level software solutions and consumer focused digital experiences that drive efficiencies and sales at scale. This keeps us moving at the speed of retail.
