Over the years, Nissan has kept their foot on the pedal – eyeing exponential growth. They’ve expanded their product lineup’s offerings, created a one-of-a-kind dealer marketing program, and promised to be the automotive OEM that brings Innovation and Excitement for Everyone. And they’ve kept their promise. Nissan’s fully integrated marketing plans make sure their brand message cuts through a complex marketing landscape – keeping Nissan top-of-mind. All their communications play an integral role in building a relationship with auto buyers. Their video creative builds an emotional connection, using culturally relevant storylines, while also providing key reasons to buy. Experiential activations provide authentic ways for consumers to connect with the brand. And Nissan’s programmatic digital ads are optimized to shoppers, based on their interests and position in the purchasing journey. For Nissan, all the lights are now green.
NISSAN BUILDS AN EMOTIONAL CONNECTION WITH CONSUMERS, WHILE GIVING CONSUMERS THE INFORMATION THEY NEED TO BUY NOW.
TECH THAT MOVES PEOPLE
Nissan launches its new Tech That Moves People campaign, focusing on Nissan Intelligent Mobility, via the 100% Electric Nissan LEAF, the capable Nissan Titan, and the first-ever Nissan Kicks.
NISSAN CONVEYS THEIR COMMITMENT TO EQUALITY AT PRIDE EVENTS.
NISSAN IS CONNECTING WITH CONSUMERS’ KEY PASSION POINTS: LIFESTYLE EVENTS, ON-CAMPUS, AND AT DEALERSHIPS.
NISSAN DELIVERING THE INFORMATION CONSUMERS NEED, ACROSS MULTIPLE DEVICES, 24/7.