In an industry that's historically viewed as untrustworthy, AutoNation is out to make a difference.
That's why in 2015, AutoNation's leadership team made a commitment to rally behind one cause that would make a difference for their brand and for society.
That commitment was to drive out cancer.
The Drive Pink campaign brought AutoNation's pledge to life, and has continued to grow exponentially each year.
All across the country, drivers are showing their support in the fight against cancer, with a focus on breast cancer.
More importantly, AutoNation continues to gain support in all of their local communities, which is driving donations and exceeding
pre-established company goals.
DRIVE PINK DIGITAL AND SOCIAL
DRIVE PINK "CAKE" TV SPOT CAMPAIGN
RESULTS
Over 3 million "Pink Plates" distributed through sales, service and promotions to date in an effort to raise awareness.
AutoNation has now donated $20 Million to Cancer Treatment & Research through 2019.
Brand perception rose by 13%
Over 3 million "Pink Plates" distributed through sales, service and promotions to date in an effort to raise awareness.
AutoNation has now donated $20 Million to Cancer Treatment & Research through 2019.
Brand perception rose by 13%
GET YOUR PINK PLATE FROM ANY AUTONATION STORE AND DONATE TO HELP DRIVE OUT CANCER.
DRIVEPINK.COM
DRIVEPINK.COM
