Zimmerman Special Report: Coronavirus Relief Bill

Photo of Michael Angelovich
Date: 2020-03-27 22:46:50
By: Michael Angelovich
Date: 2020-03-27 22:46:50

With Congress passing the economic stimulus bill today, businesses and individuals can collectively exhale. What comes next will be reliant on businesses ability to leverage the infusion. Zimmerman fielded a quantitative study revealing that consumers top intended application will be to put the money into savings (47%), followed by paying bills and buying essentials, which risks dampening its impact. Below is a link to how businesses can respond to the stimulus and better meet consumer needs and push demand.

Click here to download the report.