When value is undercooked

Photo of Cliff Courtney
Date: 2013-06-14 03:08:56 // Categories: ROMI,
By: Cliff Courtney
Date: 2013-06-14 03:08:56 // Categories: ROMI,

There really aren’t different products and services anymore, only the marketing that differentiates them. And given the onslaught of commoditized products, Dollar Menus, casual dining establishments pushing 2 for $22, and misguided promotions that throw the brand out with the bathwater, the landscape continues to be littered with brands for whom the term “holding share” is considered the best possible win.

Yet look at winning brands like Firehouse Subs, Papa John’s, White Castle and Boston Market proving that when it comes to value proposition, it’s not about what is, only what could be.

Check out the entire article I authored for Fast Casual.

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