The End Of The “We’re Closed” Sign

Photo of Cliff Courtney
Date: 2013-10-16 19:45:26 // Categories: Retail,
By: Cliff Courtney
Date: 2013-10-16 19:45:26 // Categories: Retail,

It’s crystal ball time…

Macy’s just announced that it will open its doors to shoppers on Thanksgiving. News to some, perhaps, but not to us…we predicted it last December. It’s the repost of “The End Of The ‘We’re Closed’ Sign.

Mark your calendars because November 22, 2012 (Thanksgiving Day, i.e. Black Thursday) will forever be remembered as the date when brick and mortar retailers realized that every holiday, every day in fact, is a shopping occasion and that an open store can be a profitable store no matter what day or time it is: Within the next two years, there will be no days off at brick and mortars (Hell, ecommerce and pure plays like Amazon never close, why should the mall?).

On Thanksgiving night, Walmart, Target, Sears, h.h. gregg and major malls from Opry Mills in Nashville (shuttered 24 months ago, but on Thanksgiving night they dealt with massive lines at all seven entrances) to Florida’s Sawgrass Mills were just as busy at 1:00AM as they were at 8:00AM. Shoppers were clearly galvanized by the chance to grab deals early and beat the Black Friday rush. And by the end of the weekend, an estimated 147 million Americans had been shopping in stores, with 76 million more saying they would track stores and sales throughout the weekend.

But this isn’t just about extending the boundaries of Black Friday. Yes, shopping on Thanksgiving Day became an instant blueprint for 2013. But beyond that, we can now expect to see Christmas Eve shopping that extends straight into Christmas morning, New Year’s Day shopping and Easter shopping to create sales event energy and more middle of the night madness.

We all know that people will literally trample themselves to death with the lure of a great deal. Is it so hard to believe that on any given holiday the tough will go shopping? Just like Internet pure plays…2013 will be the year that brick and mortar officially becomes a 24/7 business.