How will the future of retail unfold? One can only predict. What we know unmistakably is that User Experience (UX) will be a big part of shaping the future of retail.
UX has always been about two things: the “User” and the “Experience.” In today’s market, having a great product is often not enough to keep business ahead of the curve. Businesses that have incorporated effective UX into their business model have increased their revenue by 37% and the top 10 UX leaders in America outperform the S&P with close to triple the returns.
Below is the summary of Zimmerman’s report on the top 10 UX trends to keep an eye on in 2018. Please read the full report to learn about the implications of each one and why they are important to increase user engagement and sales. Download here.
VISUAL SEARCH TECHNOLOGY
With more than 50% of searches coming from mobile search, brands are incorporating this technology into their applications and experiences.
MORE VIRTUAL PAYMENT OPTIONS
50% of shoppers would cancel their purchases if their preferred payment method is not available.
Micro-interactions can bring user interfaces to life by instantly acknowledging user input in ways that look and feel more human, preventing the user from leaving the application or site too soon.
ORANGE IS THE NEW CALL-TO-ACTION
Many brands are opting for the color orange- the most visible color right after red. However, orange doesn’t promote all the negative emotions red does, like “stop,” “wrong,” “incorrect,” and “danger.”
NO MORE MENU ICONS
Removing the menu icon, also known as the hamburger icon, has shown up to 20% more clicks.
PASSWORDS WILL BE GONE
Passwords can cause an 18.75% checkout abandonment rate among existing users. Is your company ready to let customers in your network without a password?
A company’s logo is the vital identity of the brand and should be easily recognized across any user device, including smart watches. Is your logo ready?
Shoppers who view a video in the pre-purchase stages are 1.81X more likely to make a purchase than non-viewers.
VOICE POWERED SEARCH
By 2020, 50% of all searches will be voice searches. Voice search traffic now exceeds 10%- it’s fast, convenient, and allows users to search on-the-go.
Brands are seeing a 20% increase in conversion when adding location to their data because they can tailor messages based on users’ information.
AND WHAT’S BEYOND 2018?
Soon our digital experiences will encompass all five senses. As interfaces continue to welcome more multi-sensory capabilities to cover a wider range of users, we are beginning to see the rise in synesthetic feedback. Before you know it, a mouse cursor moving towards the “unsubscribe” button will invoke unpleasant tastes discouraging the user to click on it.