FINDING THE LIGHT IN THE DARKNESS

Photo of Brad Higdon
Date: 2020-05-26 18:52:46
By: Brad Higdon
Date: 2020-05-26 18:52:46

It’s said that “life doesn’t happen to us, it happens for us.”   That’s a difficult thought to conceptualize right now as the Coronavirus pandemic has forced us all to re-think how we conduct commerce while seeking out innovative solutions to push forward. Despite all the negative impact, brands have found opportunities in the disruption. For this installation of JoltZ, the Zimmerman team has taken a deep dive into these occurrences through a series of expert interviews and cultivated 8 themes that shine the spotlight on the ways in which brands have found light in the darkness, to create lasting, positive change for their organizations.

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