Are you ever going to wake up? www.youcansleepwhenyoudie.com - January 7, 2010
When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches.
How do we keep winning when other agencies can’t even hold onto the clients they already have? Very simple. Other agencies are about output, not outcome. They are self absorbed, award-centric versus business-centric, bottom line agnostic, and self-indulgent. It’s all about selling stuff, and they just don’t seem to get it. Success comes when you care about your clients’ bottom line as much as they do…and even more than your own.
At the end of the day, we understand that successful clients equal a successful agency. That’s why we kicked almost everyone in the industry’s ass in 2009 and will continue to do so in 2010.
We are proud to welcome QVC, Captain D’s and George Foreman as our newest client partners. We are looking forward to helping each of these fantastic brands make 2010 their best year yet. And it doesn’t hurt if we get to kick some more ass along the way!
