Fred Zuckerman, EVP Media Services "The heart of a client. The balance sheet of a CPA." Fred has media in his veins - literally. Fred followed in the footsteps of his father and Uncle, both legendary Media Directors in New York City, with senior leadership roles at agencies like Benton and Bowles and Jordan McGrath Case and Taylor. While this experience makes him great, what makes him even more special is the time he spent as a client. Fred developed the internal media structure, process and protocol of Autonation, one of the largest and most successful Fortune 100 retail companies in the Country. During that time, he gained an unrivaled understanding of client needs and an undeniable appreciation for research, planning, stewardship and accountability to justify every single invested dollar against bottom line performance. Now, after almost 30 years of proven experience under his own belt, including access to the deepest resource base in the industry, he may become the most legendary Zuckerman of all.