Scott Thaler, Executive Vice President, Chief Interaction Officer "It is more than just having a digital presence... it is about the interaction between the consumer and your business." As Executive Vice President and Chief Interaction Officer, Scott is dedicated to making sure that the Clients and their Agency team make the most of the digital world. Consumers live in a digital world, interact in a digital world and they buy in a digital world. Businesses and consumers must coexist in a digital world. For Scott and his team, it is not just about developing solutions that bring brands to the digital environment, he has been focused on developing and leading solutions that go further than awareness and interest, and actually turn the corner to purchase. Based on the core Brandtailing™ principle, Scott makes sure that interACTION helps Clients operate more smoothly and profitably. He feels that digital presence counts, but results will always count more. If that sounds more like the fire of an entrepreneur than a typical agency person, it is. With more than two decades in the agency business leading nationally recognized campaigns, Scott was also a part of founding and selling multiple internet companies, as well as rising to the level of Senior Vice President at Equifax, the leading credit reporting bureau in the country. Scott’s intimate understanding of digital technology and how it has shaped the way consumers buy goods and services has led the agency to create this new position for him.