Cliff Courtney, Executive Vice President, Chief Strategy Officer "The Truth is out there" Cliff is an Evangelist for the absolute power of an idea. He believes information enters the human body through the heart. He believes that every wall is a door and that unanswered questions are far less dangerous than unquestioned answers. He believes that all the data in the world cant guarantee you greater shareholder value and cash flow if you haven’t learned how to push a consumers emotional buttons and trigger the loyalty gene in your employees. This set of strong beliefs has helped grow major brands such as Wal-Mart, Southwest Airlines, Burger King and Motorola. Cliffs leadership is vital to the agency not only externalizing the brands we represent, but also internalize and operationalize them to create the greatest return on investment possible.