Zevin Auerbach, Creative Partner "Work that works" Zev’s job is to make sure the creative works. With an innate ability to put himself at the consumer end of advertising, Zev keeps asking, "Do they get it?" until he’s sure they do. Sensitive to the Brandtailing™ practices of Zimmerman, Zev is obsessed with making sure that the creative product is on strategy, on target, on time and on budget... which makes many of our clients wonder if he would make a better CFO than a Creative Director. But once a client has worked with Zev, they get it.