Chris Carroll, Executive Vice President, Chief Client Officer "Success is about making good on every promise." As Executive Vice President and Chief Client Officer, Chris brings over 28 years of marketing experience to the agency with most of that time spent as a client. Chris knows what it means to wake up everyday and face the challenge of growing both the top and bottom line and believes the agency shares that responsibility. If you want a perfect example of Brandtailing™, then just look at what Chris did with the Subway brand from 1999 until 2006. Subway advertising awareness went from number 8 to number 2 in three years and same store sales grew almost 50%. The goals were to establish a clear brand position and develop tactical programs that delivered on the strategy everyday, treat the marketing dollars like investment capital and get the biggest return. This is what Brandtailing™ is all about and it is Chris’s mission to push the entire agency to deliver on the promise we make to our clients, consistent and measurable growth through marketing. "We will do more than simply deliver compelling advertising, we will completely understand our clients business and consistently bring them sales building efforts before we are asked."