Forget how good last year or month was. After working with retail clients for 25 years, whose business is measured month to month, it’s all about what we are doing right now to make the current month. This "right now" retail environment makes daily tracking a necessity, because you can’t manage what you can’t measure.

Strategy is one of Dan’s primary responsibilities within Zimmerman. The strategy for a GREAT month is just four good weeks, and 12 great months make a record year. Nothing in our business is more rewarding than a client having a record year. Dan knows, so what are you going to do next month?

Dan’s extensive retail advertising experience includes working on the media side and also President of Team Two Advertising.