Zimmerman Advertising Agency

Brandtailing™

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group™ company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas and Atlanta.

Advertising Agency

Zimmerman is built like no other agency in the world. It starts with our ZNA. Aggressive, business obsessed and very focused on the bottom line.

Brandtailing™

We pioneered Brandtailing™. We are a national agency and have grown to over $2.5 billion in billings, with offices nationwide. Brandtailing™ which, at its core, will strategically reset a brand in a very crowded marketplace based on activating the strategic platform while also driving acquisition/sales every single day, each step along the way. We understand there cannot be any compromise and everything must be measured to be called a success.

Retail Advertising

We understand the need for a big idea. Any big idea can instantly turn small if it is not fully externalized, internalized and operationalized in everything the brand does.
We were born in the retail world and have all the speed, agility, volume and intense focus on results that not only allows us to compete, but also lead. We thrive on the most complex multi-unit, franchise based systems - 1,087 Nissan dealers, 582 Pep Boys stores, 900 Party City locations, 990 Lane Bryant stores and 7,701 Jackson Hewitt locations. To support that kind of business, we have over 1,100 people in over 22 offices producing over 72,000 jobs a year with every single dollar we spend measured for ROI with zTrac - the most comprehensive tracking and measurement system in the country. We get the drill.
To be truly successful in retail, you cannot limit yourself to advertising and communications. Our full circle of business solutions impacts marketing, sales, merchandising and even operations. We believe that fully activating the potential for all of our clients means taking responsibility to drive all marketing and communications channels. Accordingly, we have built the most comprehensive agency infrastructure to handle retail business in the country. We have a full service offering under one roof that includes Studio Z, a Disneyengineered broadcast production studio, zTrac, our proprietary measurement system, zDigital, our interactive media unit and zWeb, our integrated client share platform. Whenever needed, we can also reach out to our Omnicom partners for best of breed global support.

We were born in the retail world and have all the speed, agility

Activation

  • production
  • change for always
  • gaming
  • loyalty tracking
  • retail environment
  • packaging
  • direct response
  • research & planning
  • email martketing
  • reputation management
  • brand consulting
  • search
  • brand events
  • digital
  • merchandising
  • media planning/buying
  • digital communication
  • public affairs
  • direct marketing
  • ROI analysis