Controlling the “Battlespace.”

Retail is war. Losing the war will never be an option working with Zimmerman. The key to victory is grabbing control of the media battlespace.

Our team starts with insight to define the audience most likely to buy the retail goods and services of our clients. As one of the top spot media buyers in the country, with the deepest research resources in the world, we have the access and market clout that provides an undeniable edge to our clients.

Because retail success is driven by sales, not just brand intention, we have developed a media approach called Impact Scheduling™ - a proprietary model designed to fuel behavioral change.

War is won or lost in the trenches. In retail, the trench is the 3-10 mile battlespace around each store location. To impact this area, one that contributes to 80% of potential retail traffic, we deploy both traditional and non-traditional media, including an arsenal of Zimmerman Sub-T™ tactics all designed to drive traffic at the most localized level.

Global resources. Local battlespace activation. Retail success.